How To Write Sales Copy That Sells: 4 Types of Scarcity Marketing

How do you call your customers to action to take up your service?

Scarcity is a really effective tool used everywhere. Like when you are looking on a hotel website and it says "only 2 rooms left at this price" right?

Alex Cattoni has a great video here about what scarcity is in marketing and how you should and should not use it