Image and Online Success and The Importance of Good Design

Image and Online Success and The Importance of Good Design

By: Tyson Fenech

Naturally there are many aspects to succeeding online but the nature of business hasn't swayed. You must have a professional image and you must provide a great service for your clients. This is what makes a business grow. This is not another article telling you to be sure you have Meta tags, linking and all the other wonderful Search Engine friendly includes. This is a bare bones old school reflection on how companies are losing sight of the bigger picture.

Put some heart into it

Most entrepreneurs have that essential vivacious approach to starting up a business and the truly successful ones will maintain that level of excitement to help cultivate a healthy and steady growth. A web site can help establish your business as a serious contender or just another hole in the wall. Which one are you? Some businesses place more emphasis on what they're going to have for lunch rather than the image they portray to their clients. Your excitement about your business shows in everything you do.

When getting a web site for your company be certain you place your trust and hard earned dollars with a design firm that is passionate about their work and has a proven record of accomplishment, understand why one charges $500 and another $3000. You will have a much better project if the designer has foresight and desire to see their work succeed and not just become another bank deposit.

If you surf online and scope out the millions of companies, it is amazing to see how many tired looking sites you'll come across. I can't imagine a company that sells from a brick and mortar store, allowing the front of their building to become decrepit with their sign barely hanging on by a couple of bolts. Not a good way of attracting customers off the street and into your establishment.

The heart of your business

Do what you do best. Sell the products and services that define you and earn the capital. Promote your business in the best way possible, keeping honesty and integrity at the forefront. Do not sell yourself short. Invest into your growth and future developments.

There are countless articles on Search Engine Optimization and how to make money quickly. Have we forgotten the core of doing business and how the market is stimulated? There are plenty of ways to promote your business online and expand your demographic just be sure to focus on the important facets that make a company great. Provide and honest service and quality product. More than just attracting customers to your web site you want to retain long lasting relationships which will only draw more clients as time goes on.

Search Engine Friendly

No doubt search engine optimization is an extremely important aspect for the success of your business but can't stress enough that the importance of having a solid image must tie in. What many articles fail to point out is that SEO isn't the only thing to achieving online success. The focus tends to be on one aspect and never the whole picture. Business like everything involving human interaction revolves around the senses.

Okay so your site gets to the top of the search results and gets a click thru. Upon arriving to your site, which lacks any sense of presentation is quickly scanned, forgotten and on to the next site they go. The attention span of surfer's is on the decline. Yes you must have relevant content but it better be presented in the best possible way so when your competitors are visited by the same potential customer you stand out. It's all about standing out and making your presence known. When you first write your business plan (you do have a goal right?), one of the main things is to define your sole purpose and what the business hopes to achieve and how you stand out from everyone else.

Building that niche

It is ideal to focus your efforts and find that little pocket where you can shine and grow. This is very helpful when creating your online image. Custom designed graphics, tailored to your business will help secure your position within your chosen niche market. A beautiful looking web site will not help your ranking but it will help secure client interest and entice sales. Many SEO specialists overlook the importance of branding, which is number one in order for a company to separate themselves from the pack. Don't allow customers the chance to forget your name. Be remembered and maintain your presence.

Author Bio
Tyson Fenech is the Creative Director for Core Creative Concepts. Designing web sites and print materials for the past 7 years helping both small startups and Fortune 500 companies. www.coregraphicdesign.com

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Zoom: 5 Quick Tips to Use It Effectively

Mike Brooks

By now, we're all settled in at home and seamlessly conducting our business by phone and Zoom meetings, right? Well, not so fast...

Like you, I've greatly increased my Zoom meetings, and I've been disturbed by what I've seen. There has been a surprising lack of professionalism, lack of preparation, and in general an unorganized and ineffective approach to conducting Zoom meetings.

As you know, first impressions are everything, and if you're meeting with a prospect or client over Zoom there are some things you definitely don't want to do, and others that you do want to do.

Follow this quick list of 5 tips to insure you not only make a great impression, but that you also easily place yourself above your competition.

Zoom Tip #1: Clear away any and all unprofessional distractions. Oh, I know, everyone is working from home so a dog barking or kids screaming in the background should be O.K., right?

Wrong. You are a representative of your company, and you are a professional. I wouldn't bring my dog to the office, would you? How about your kids? Of course not. It's key for you to present a professional, confident, and competent image, and that means one free of distractions.

So, get your wife or husband to mind the kids-they are probably at home with you-take the dog outside and shut the door. Create an environment of professionalism.

Zoom Tip #2: Speaking of professionalism, what are you wearing to your Zoom meetings? Because you're confined at home, are you showing up in a tee-shirt or sweatshirt? Or are you wearing business casual and at least wearing a nice button-down shirt?

And if you're a man, have you shaved? Combed your hair? Or do you look like you've just gotten off the couch? If you're a woman, is your hair looking neat? How about make-up, if you wear it?

How you appear makes a huge impression on your clients and prospects. You want to look your best, and it doesn't take much effort. Make it.

Zoom Tip #3: Lighting. Now I know you're not in the film industry, but lighting is crucial to any type of filming. I was on a meeting with someone just the other day and it appeared as if they were calling from a cave. It was so dark, I could barely see them.

And then I've been in meetings with people sitting in front of a sunlit window. Same thing: I couldn't see their face because they were drowned out in shadow.

When considering where to film, make sure you're not too backlit that your face will be dark, and if you're in a dark study or den, then turn the lights on or open your blinds.

You all know how much difference a well shot, well lit film looks compared to a B-film. Remember: Image is everything in front of a camera.

Zoom Tip #4: Background is important as well. Have you ever been on a Zoom meeting with someone and thought, "Ewe, that guy/gal is a slob! Look at that messy couch and bookcase and those crooked pictures. Yuck!"

Ladies and gentlemen, we know your home is your kingdom, and that you'll live any way you choose. And you should. But we don't need to see it all.

If you don't have a professional background, then the solution is simple: Use one of Zoom's greenscreen backgrounds. There are plenty to choose from and you can find even more by Googling "Zoom Background Images."

Oh, I know-if you move too fast then the background blurs. Two things about that: 1) Don't move so much. In fact, if you look at any professional newscaster, they move very little. You should practice that. 2) Everybody expects them to move so you've got some leeway there. Regardless, a background image is almost always better than what you've got going on now...

Zoom Tip #5: Be professional and respectful at all times. That includes:

• Being on time.
• Not speaking over someone.
• Sending an email afterwards thanking them for their time.

You know, all the things you would normally do if you were back at the office.

Incorporate these 5 Zoom tips and separate yourself from everyone else calling from their bedrooms, patios, and elsewhere. Remember: You want to present your best during every interaction with a client or prospect.

Mike Brooks' Article Link https://ezinearticles.com/?Zoom:-5-Quick-Tips-to-Use-It-Effectively&id=10283869