6 Tips for Writing Conversational Content

You've got your strategy? Great!
You know your market? Great!

How do you communicate to them?  Read on to see Susan Regier's great tips 

When it comes to marketing, conversational copywriting is essential.

The outdated formal business communication is just that - outdated. Big words. Confusing sentences. Not only does it make the content challenging to read, but all too often, the reader loses interest before getting to the end of the first paragraph.

Conversational copywriting resonates with your audience because your message reads as if it comes from a friend. It reads like you're having a cozy conversation over a cup of coffee in a neighbourhood café - but more compelling.

Here are 6 tips to ensure your content sounds conversational.

#1 Keep it short.

Less is more when it comes to your content. Small words. Short sentences. Short paragraphs. And yes, this will take more time to write.

I always chuckle when someone hiring me says, "I don't need much content. It shouldn't take you long to write."

In reality, writing less takes more time. Paring a page of content down to a couple of paragraphs, while maintaining the essence to get your meaning across, takes time and practice.

#2 Be real.

Nothing is more annoying than clicking on a line of content expecting one thing and finding out you've been duped. This can destroy your brand.

Likewise, get rid of the fluff, the overused clichés, platitudes, buzzwords, and hype. It's not believable and screams that you're trying to sell them. Consumers don't want to be sold to - they want to be educated. Instead, let them know "why" they need your stuff. Get to the heart of the issue - the emotional core.

#3 Write like you talk - but better.

In a face-to-face conversation, you use facial expressions and hand gestures to get your point across. When writing your content, you must convey the emotion in a more concise and structured way.

Eliminate "wishy-washy" words (really, usually, just, very). Cut unnecessary repetitions. Use strong nouns and verbs. Be bold. Be specific.

#4 Share stories.

We're naturally captivated by stories. Good stories touch both the emotional and the logical parts of the brain and can convince your reader that your offering is the perfect choice for their needs - especially if your potential clients can see themselves in your story.

Share your story. And share stories about your customers and their experiences working with you or using your products.

#5 Use emotion.

It's vital that you know what emotional triggers resonate with your audience. What questions do they have? After all, you're getting the conversation started as they read your content.

Address each of their concerns in your content, so you don't leave them hanging and wondering what you're not telling them. If there's a huge concern that's relevant to your industry, address it immediately. You could even stand apart from your competitors if you take charge of that issue and create the solution.

#6 Apply these conversational techniques.

Use contractions, such as "you're" and "they're" instead of "you are" and "they are."
Talk directly to the reader by using the word "you" often instead of talking about your business. Read your content to ensure the use of "I," "we," "me," and "us" is limited.
Ask questions - remember, it's conversational, so questions engage the reader. But don't include a long list of questions - one or two is enough.
To check if your content sounds conversational, read it out loud. If not, go back and simplify your sentences.

Susan Regier, owner of Vantage One Writing, is an in-demand copywriter, marketing strategist, and business breakthrough specialist to ambitious entrepreneurs who want to have a profitable business they are passionate about. She has the uncanny ability to find the hidden gems in a business that can ignite sales and profits for her clients. Claim your free guide: 15 Tips to Increase Your Influence, Attract More Clients & Make More Money at https://susanregier.com.

About the author: https://EzineArticles.com/expert/Susan_Regier/81654


Article Source: http://EzineArticles.com/10266926

How to Attract Customers - 5 Marketing Strategies to Dominate Social media

This video from Tyson Zahner is from back in 2018 but the message is still fresh.
Note how the points are very clearly customer focussed.

As he says "Talk about your PROSPECT, not your product"

What do you think of his message? What can it do for your marketing?

6 Digital Marketing Tips for Marketers in 2020

If you are looking for some digital marketing tips, you are on the right page. In this article, we are going to discuss 6 of the most effective online marketing tips and tricks. With these tips, you are most likely to enjoy great results.

1. Optimize your site for Voice Search

According to predictions, half of the searches will be based on voice search feature in 2020. Therefore, we suggest that you focus on this aspect of your online marketing strategies. In other words, your business must be voice search supportive. For instance, you can have the "near me" feature, which will recite the best local results if the users use the term to make a voice search.

2. Benefit from Influencer Marketing

Currently, the fastest growing digital marketing is influencer marketing. The thing is that people tend to purchase products recommended by their favorite celebrities. These are known as social media influencers.

Today, social media influencers are also quite trustworthy in the eyes of their followers. Therefore, you can hire them for your influencer marketing campaigns. The good thing is that you don't have to spend a huge sum of money for these campaigns.

3. Revaluate your Paid Advertising Campaigns

With time, advertising is going through a lot of changes. And this has changed the needs of businesses as well. Today, the advertising trend is to focus on what a product or service can do for the users.

What you need to do is personalize the advertisements by including the features of the products that the users may have a deep interest in. Aside from this, the ads must be straightforward and concise.

4. Consider Personalization

According to statistics, at least 70% customers that buy online have a liking for personalization on blogs and sites. For instance, if a buyer buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.

5. Consider the Visual Search Feature

According to statistics, visual search is also quite effective these days. In simple words, if a user clicks a product photo of their choice, websites, such as Pinterest and Google show the buying options right under the picture of that product. So, the buyers have the liberty to buy the product by clicking the photo.

6. Post Video Content

Video content is quite popular on social media platforms, such as Facebook. If you look at statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. As far as finding out more about a product, at least 68% of buyers like to watch short videos instead of reading long articles, manuals or infographics.

The Takeaway

Although the world of digital marketing seems quite challenging, you can make these campaigns much easier to run if you hire the services of a good online marketer. So, it's better to look for a good professional service provider.

If you are looking for automated SEO software for article marketing or increase website traffic, we suggest that you check out AllStarBoost

Article Source: http://EzineArticles.com/10291660

About the author: https://EzineArticles.com/expert/Shalini_M/2609777

10 Psychological Triggers to MAKE PEOPLE BUY From YOU! (How to Increase ...

So, what psychological triggers do make people buy from you?


Watch this film to learn some of the psychological techniques that may be worth investigating

Zoom: 5 Quick Tips to Use It Effectively

Mike Brooks

By now, we're all settled in at home and seamlessly conducting our business by phone and Zoom meetings, right? Well, not so fast...

Like you, I've greatly increased my Zoom meetings, and I've been disturbed by what I've seen. There has been a surprising lack of professionalism, lack of preparation, and in general an unorganized and ineffective approach to conducting Zoom meetings.

As you know, first impressions are everything, and if you're meeting with a prospect or client over Zoom there are some things you definitely don't want to do, and others that you do want to do.

Follow this quick list of 5 tips to insure you not only make a great impression, but that you also easily place yourself above your competition.

Zoom Tip #1: Clear away any and all unprofessional distractions. Oh, I know, everyone is working from home so a dog barking or kids screaming in the background should be O.K., right?

Wrong. You are a representative of your company, and you are a professional. I wouldn't bring my dog to the office, would you? How about your kids? Of course not. It's key for you to present a professional, confident, and competent image, and that means one free of distractions.

So, get your wife or husband to mind the kids-they are probably at home with you-take the dog outside and shut the door. Create an environment of professionalism.

Zoom Tip #2: Speaking of professionalism, what are you wearing to your Zoom meetings? Because you're confined at home, are you showing up in a tee-shirt or sweatshirt? Or are you wearing business casual and at least wearing a nice button-down shirt?

And if you're a man, have you shaved? Combed your hair? Or do you look like you've just gotten off the couch? If you're a woman, is your hair looking neat? How about make-up, if you wear it?

How you appear makes a huge impression on your clients and prospects. You want to look your best, and it doesn't take much effort. Make it.

Zoom Tip #3: Lighting. Now I know you're not in the film industry, but lighting is crucial to any type of filming. I was on a meeting with someone just the other day and it appeared as if they were calling from a cave. It was so dark, I could barely see them.

And then I've been in meetings with people sitting in front of a sunlit window. Same thing: I couldn't see their face because they were drowned out in shadow.

When considering where to film, make sure you're not too backlit that your face will be dark, and if you're in a dark study or den, then turn the lights on or open your blinds.

You all know how much difference a well shot, well lit film looks compared to a B-film. Remember: Image is everything in front of a camera.

Zoom Tip #4: Background is important as well. Have you ever been on a Zoom meeting with someone and thought, "Ewe, that guy/gal is a slob! Look at that messy couch and bookcase and those crooked pictures. Yuck!"

Ladies and gentlemen, we know your home is your kingdom, and that you'll live any way you choose. And you should. But we don't need to see it all.

If you don't have a professional background, then the solution is simple: Use one of Zoom's greenscreen backgrounds. There are plenty to choose from and you can find even more by Googling "Zoom Background Images."

Oh, I know-if you move too fast then the background blurs. Two things about that: 1) Don't move so much. In fact, if you look at any professional newscaster, they move very little. You should practice that. 2) Everybody expects them to move so you've got some leeway there. Regardless, a background image is almost always better than what you've got going on now...

Zoom Tip #5: Be professional and respectful at all times. That includes:

• Being on time.
• Not speaking over someone.
• Sending an email afterwards thanking them for their time.

You know, all the things you would normally do if you were back at the office.

Incorporate these 5 Zoom tips and separate yourself from everyone else calling from their bedrooms, patios, and elsewhere. Remember: You want to present your best during every interaction with a client or prospect.

Mike Brooks' Article Link https://ezinearticles.com/?Zoom:-5-Quick-Tips-to-Use-It-Effectively&id=10283869