Email marketing is still one of the highest returning methods on a response per recipient basis.
It requires you to have a contact list of interested parties but this is the beauty of it
If people have already given you their contact then the chances are they will be interested in your product or service already
The guys at Digital Garage have a good overview of the early stages in email marketing in this video
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You have your online business in place and you are attracting customers. Your customers need your help, so how do you keep their attention...