4 Proven Email Marketing Templates

Email is still one of the most effective and personalized ways for businesses to communicate with their audience

Alex Cattoni always has great tips for people looking to upgrade their marketing performance and she does exactly that on email marketing

Your email marketing options

Following on from the earlier post on email marketing, here is the sequel to that video

This time the guys at Digital Garage look at the features and interactions of email marketing tools, as well as ways to best tailor then for your own needs

Email marketing basics

Email marketing is still one of the highest returning methods on a response per recipient basis.

It requires you to have a contact list of interested parties but this is the beauty of it

If people have already given you their contact then the chances are they will be interested in your product or service already

The guys at Digital Garage have a good overview of the early stages in email marketing in this video

6 Real Estate Email Marketing Strategies That Are Crushing It In 2020

In the 90s property was THE huge industry to be in (it's still a good one).

These days online marketing is huge.

So what happens when one supports the other? Over to Greg N Reed to give an insight into email marketing for real estate:

Email marketing is alive and well in 2020. With 260 billion emails opened every day, it's not disappearing soon.

But in a world where attention is king, many real estate agents have opted out of email marketing for the more trendy social media marketing.

BIG MISTAKE.

The biggest mistake is with ownership. You don't own the lists on your favourite social media platform and that is costly. Get shut down by Facebook and your '25,768 followers' are gone.

But email is totally different. You own your lists!

The other big mistake agents make with email is that they are boring and don't know how to engage with prospects. With lousy open rates and pathetic engagement it's no wonder why real estate agents have moved away from email marketing.

But they shouldn't. So let's fix that.

According to Emma here's how we should start:

1. Real estate email marketing strategies - start with an actionable welcome

Let's start with the first, and most important, email-the welcome email.

A welcome email is a great way to introduce both cold and warm leads to your services. Your customer may have opted in at an open house or your website, or they may be someone you've gotten through a referral.

You could also send a welcome email after your first contact with your prospects. This could be after the first day of house-hunting or following an initial consultation about selling their home.

At any rate, a welcome email will thank subscribers for opting-in and give them two critical pieces of information:

• What kinds of emails to expect from you in the future
• Why you're the best agent to help them buy or sell their home.

Competition is fierce among realtors, so this is your way of getting the jump on the competition and positioning your brand for success.

No matter how you design your welcome email, make sure it's clear and actionable.

That means there should be a prominent call-to-action (CTA) to schedule a phone call or meeting, connect on social media, or even a request to be "white-listed" so that your emails don't end up in the spam folder.

And our friends at Stepps agree:

Strong Email Subject Lines
Strong subject lines are the secret sauce of email marketing. It's the first thing people see when they open their inbox-a first impression of your content.

A recent Sendpulse survey revealed that roughly 62% of subscribers read emails when the subject line is interesting. If your content is compelling enough, consumers won't care too much about how often you send them emails.

That said, anything too vague will immediately get sent to spam or be deleted by the email user. Same goes for anything too direct (like an obvious sales pitch) or something that implies that the mailing is part of a big email blast.

A strong subject line can capture the reader's attention immediately, but not give anything away in the process.

Sacha Ferrandi of Source Capital Funding gives a good example of this:

• Bad - "Learn About an Amazing Property (Address) In the Centennial Park Area"
• Good - "Updated Information Regarding Your Neighborhood Property Values"

Notice how the second option entices the audience to read more? The "Bad" option gives everything away immediately and users don't need to look any further to know what this is about.

Best Practices for Email Subject Lines

• Short and Sweet: Campaign Monitor found that email subject lines containing just 65 characters have hit the email sweet spot and that most email subject lines have 41-50 characters (which is about 5-9 average-length words).
• Personalize it: Experian Marketing Services found that personalized subject lines-think names, neighbourhoods, listings-result in a 26% higher open rate.
• Take note of the pre-header text-also known as the first 40 characters of the email. Make use of this section to expand on the email subject, and ensure you've strung together the characters that drive clicks.
• Do A/B Testing: Test out different lengths, different sentence structures, lines that use numbers or statistics versus ones that don't. Don't forget to test how the subject line length reads across different devices, too. Most email service providers offer a function that allows you to preview how your email will read on iPhone, laptops, etc.

GetResponse has a feature that shows you the effectiveness of your subject line and it also has an A/B testing feature. If you haven't yet picked an email service provider (ESP) to use for your real estate email marketing, it's a great option for beginners.

Interesting content keeps readers... interested according to Emma

2. Add value with a newsletter full of relevant, interesting content.

Your prospects want to know that you're an expert in the local market. There's no better way to convey your expertise than in an email newsletter packed full of relevant, helpful information.

Not only do newsletters feature your own realty services, but they also keep you at the forefront of the prospects' minds while they're deciding how to proceed.

Newsletters can also keep you connected with former clients-especially the ones that might refer you to their friends.

Provide interesting, relevant content like the articles and tips found in newsletters, can be incredibly effective for your real estate business. Your newsletters should be short, skimmable documents with content that's engaging and shareable.

Here's a sample of one that also includes a video and visual graphics for those that want to skim for important information.

Be careful with your newsletters, though. Don't ever send one without the permission or expectation of your prospect.

Sending newsletters to a brand-new lead can impact your chance of conversion. Here are some of the things you can include in your newsletter to educate and entertain:

• Recent or upcoming events
• Focus on local restaurants or businesses
• New homes listed or sold
• Open houses
• Mortgage news/advice

Here's an example of a variety of newsletter topics sent out by an agent:

Finally, your email newsletter is a marketing device, so it's okay to softly sell your services through those homes bought/sold announcements or through invites to open houses.

Just don't make it the focus of your newsletter.

Real estate email marketing strategies must be engaging.

Brandon Stewart backs up Emma's strategy.

By consistently sharing engaging newsletters, Brandon has built a growing, loyal community.
What started as a list of about 300 people has grown to over 3,000 subscribers. And with open rates reaching double the industry average, it's clear Brandon is offering his subscribers something of value, while also allowing them to get to know, like, and trust him.

"Through my newsletters I'm able to bring something completely different to the real estate market," he explains. "Most realtors only focus on sales numbers and how prices have decreased on increased throughout the year. I'm able to bring content with significance beyond just the numbers."

3.A Clear and Concise Call to Action

Most agents send emails to convince the reader to take some sort of action. The agent is responsible for making sure the reader knows what they are supposed to do, so tell recipients what action to take on a given email and be specific about how they should use the information.

For example, ask them to request a comparative market analysis NOW or just to visit, like, or comment on your social media sites. When creating your calls to action, or CTAs, use action verbs. For example, "download your free e-book now" is more compelling than a button that just says "e-book."

Make sure it is obvious as to what you want them to do: capture their attention with bold links, brightly coloured buttons, or even arrows to help direct their eyes to your CTA.

Be honest. There's enough clickbait circulating the web as it is. If your CTA is just clickbait, it may appear disingenuous and turn them off. It pays to be honest. (thanks Stepps team)

4. Captivate interested sellers with emails.

Sellers want to know what their home is worth and whether or not you're the right person to trust with its sale.

Answering both questions is important, so keep in touch with them via email to prompt them to action.

Your end goal is to meet your client in person to discuss their needs in-depth, so all emails should prompt a CTA to a meeting, or at least a phone call.

This is critical since 70% of home sellers interview just one agent before signing a contract, and only 4% of them get in touch with that agent through a website. Here's a simple email that can get the job done:

Standing out from the crowd and forming that relationship is predicated on a face-to-face meeting, so offer a comparative market analysis of their home after an in-home assessment.

One of the best real estate marketing ideas is what this agent has done at the bottom of the email, including a CTA that offers a free guide that helps clients get more money for their homes.

The added caution here is not to overdo the listing email strategy too much UNLESS the reader is an active buyer or seller (Emma)

5. Bringing Back The Dead - Special care for former clients to promote lead generation

Referrals are the mainstay of a real estate agent's business. The NAR states that 40% of buyers and 38% of home sellers choose realtors that have been referred to them by a neighbor, friend, or relative.

You need to plan carefully when marketing to former customers. They probably know all they need to know about the current real estate market, so include newsletters that focus on home and garden tips or local events instead.

Another approach is to forego newsletters and send personalized emails that are less frequent.

You can use the anniversary of their move to touch base with them or send holiday greetings to keep your name in the forefront of their minds. Personal greetings also let them know you value your relationship with them.

Here's an email invite to a holiday party-a great way to get up close and personal with former clients:

If you're an independent agent, don't worry-you don't have to throw a party to maintain relationships. Sending a card is just fine. The goal is to stay in touch and build trust.

Bringing back the dead is a difficult task but one that should be part of real estate agent email marketing strategies.

6. Maintain the connection using automation

You should put an automated email system in place to send transactional emails that are triggered by customer behavior.

If a prospect opts-in to your email newsletter, requests information online, or takes some other action on your website, send them an email.

Make it personal, because personalization is the key to more conversions and can increase the ROI of your email marketing campaign.

Conclusion

We've looked at a number of real estate marketing ideas that will boost your profile among your competitors and help you stand out in a crowded industry.

Supplying your customers with unique, relevant content and staying in touch with them every step of their buying or selling journey is critical for converting leads into clients.

And in real estate, keeping former clients connected and feeling valued is essential for earning the high volumes of referrals that are necessary for real estate success.

Email is definitely not dead and should be a major part of any real estate agents approach of keeping in contact with prospective buyers and sellers. Industry experts Emma and Stepps agree.

About the author: https://EzineArticles.com/expert/Greg_N_Reed/245120

Article Source: http://EzineArticles.com/10351678 

Do You Think Email Marketing Is Sexy?

Email marketing is very much a valid tool, with multiple tools such as auto-responders, available to facilitate it. In this article Roy Kruse explains why his email marketing is so important and grateful to the auto-responder Aweber 

You may not think that Email marketing is that sexy but you will agree it is so important especially when it comes to small business.

There has to be a low barrier of entry for email marketing otherwise it is going to be difficult for anyone to get started.

Email marketing should be a big part of any business irrespective if you are just thinking of starting a business or if you have been around for years.

If you would like to learn how to start a business online or if you wish to make your business more profitable Click link below for a free three-part video training.

I tried other email platforms with empty promises of free forever or free for a certain amount of subscribers. However the moment you start using the tool and quickly realise that they don't let you use anything.

Now AWeber wants you to like them so they don't restrict access to their important features when they give you that access to their email marketing tool.

That's why many others and I went with AWeber because with no restriction I can get acquainted quickly.

Therefore I highly recommend them because the people that trust me, know they can try AWeber with confidence and if they don't like it they can leave, but I am sure they won't because it is so easy to use.

However to my surprise and an absolute joy to find the AWeber team to be as awesome as their actual email marketing tool.

I know we all expect the bigger brands to be awesome and have a great service but we don't always see it.

AWeber wants to help you build your business and they want to do whatever they can to help you be more successful. Because if you are successful they are successful and then it is a win-win.

If you would like to learn how to start a business online or if you wish to make your business more profitable Click link below for a free three-part video training.

Even though I can use such a brilliant user-friendly and awesome email tool to grow my business and help me grow my list with people who are interested in what I have to say, they also have a great affiliate program which is also helping me grow more revenue streams for my business.

So if I am going to recommend a tool that is helping me grow my business why shouldn't it help me grow my business.

So here it is AWeber is hands down the best email marketing tool and I love it.

They have a very low entry and great support from the moment you join.

You have to give them a try, you have nothing to lose.

Finally, I thank you AWeber for helping me grow my business bigger, better and with so much ease than I ever could have imagined.

Click the link below to get your first month free.

This article has been written by Roy Kruse who runs the http://www.AwesomeLifestyleBusiness.com

Roy is an Internet Entrepreneur who helps people who are serious about improving their quality of life, by increasing their income and benefiting from more time freedom.

Become An Ethical And Passionate Digital Expert.

more information

FREE three-part video training to start your business around your interests. https://awesomelifestylebusiness.com/start/home

About the author: https://EzineArticles.com/expert/Roy_Kruse/468423

Article Source: http://EzineArticles.com/10224845

Email Marketing Guide for Beginners - STEP by STEP Tutorial!

In this tutorial Odi explains how to setup and integrate email marketing software into your website so you can start collecting customer emails for more traffic and more sales

Cold Email: How We Use It To Get Clients In 2020 [Step-By-Step Tutorial]

Having an email list to build your funnel is well-known and crucial to many businesses

But what about "cold emailing"?

• What is it?
• How would you use it?

Watch how Sean Anthony explains:

The Taoist Approach to Email Timing

If you are serious about marketing online you'll be growing a strong database for your email list

Did you ever stop to consider there could be some useful tactics about employing your email list?

In his article here William T Batten gives an overview of a few things to think about

I've heard lots of folk obsess about when to send emails to your list.

And I've read entire chapters in books dedicated to this topic.

Some folks say it's best to send them in the mornings. Lots of readers check their email first thing, so you want to be at the top of the list.

Similar reasoning goes into lunchtime emails, commute-home emails and evening emails.

Then they turn around and pretend they've said something useful, instead of 'almost any time, really'.

So... great. Send your emails whenever, I guess.

But it gets worse than that.

When should your emails circle the globe?

I once almost signed up for a marketing course. This little anecdote isn't why I decided against it - a few things didn't work out - but it's funnier if I say it is.

Anyway, the sales letter for this training said these two things, with full sincerity.

"We provide this elite training online to students in over 50 countries around the world."

And:

"We have our weekly FAQs at 2:00pm, which is a convenient way to break up your afternoon."

Sigh...

You know, sometimes it's frustrating living in Australia. Whenever a movie or project launches 'next Spring" we have to wonder, so they mean Autumn? And when something arrives 'on the 10th', it's really the 11th for us.

Minor inconveniences, sure.

But this sort of stuff really takes the pie.

The meetings are at 2pm? Great. Whose 2pm? They didn't even include a time zone with that...

As it turned out, that oh-so convenient 'afternoon meeting' was 4am my time. Yeesh.

So many marketers brag about knowing their prospects inside and out... yet forget they live in different time zones.

This comes back to your emails. Maybe you decide you want to catch the morning vibes with a 6am email. Whose 6am, though? Because it's always early morning, late afternoon and the dead of night somewhere.

No time is the right time

But maybe you run a local business, so all your readers are in one time zone. What then, huh?

There's a sensible yet paradoxical philosophy in Taoism. Hints of it show up in other religions - definitely Buddhism too.

The Taoists say it like this:

No Way is the Way.

Translation:

If someone shows you 'the Way' (to enlightenment, say), then it isn't the Way. The Way can't be shown or codified. You have to find it for yourself. There's only so far dogma and gurus and teaching can take you.

The answer can never come from without.

So if you hear an answer, it isn't the right one.

Similarly, no time can be the right time. Let's say someone discovers that, sure enough, 6am is the perfect time to send an email. Within a month, everyone blasts their lists then, drowning each other out.

Meanwhile, the email that arrives 12 hours 'late' stands out.

So don't sweat it. Send them whenever you want.

Besides...

I doubt it matters much anyway. Folks read emails that are interesting, persuasive and informative, not those that arrive at just the right time.

Focus on getting your writing down, rather than chasing a minor-if-anything boost from timing.

"But, wait, timing does matter for me!"

Then again, some of you will need to focus on your schedule.

If you announce lunchtime flash sales for your restaurant, you probably want to send them at 11am or noon, not evening.

Lighter emails might land better on Wednesdays (from folks looking for a mid-week break), Fridays (just because) or the weekend.

Business emails probably want to go out during business hours. Maybe. Who knows?

If your business has a niche relationship to time, I invite you to figure it out for yourself. Don't ask your readers - they'll probably tell you to email less simply because they hate spam. Test it. Experiment with different times and see what leads to sales.

But for most businesses, the timing doesn't matter so much.

The point, which I've spent over 600 words making, is this isn't worth thinking about too hard. It's small potatoes. Get your offer and your message right, and everything else falls into place.

I've only written an article about this because so many folks wonder about it. So wonder no more.

If you're still nervous about timing?

Then email every day.

That way you're more likely to hit the right times.

And if you want to know how to create that much content for your readers, without boring them or burning out, you want my Write Like a Demon course. It's thanks to these principles that I've churned out hundreds of articles a year on everything from marketing to self-improvement.

You can stream the course here:

https://skl.sh/2PymK9O

About the author: https://EzineArticles.com/expert/William_T_Batten/2522089

Article Source: http://EzineArticles.com/10326328

Why Targeting Your Audience Matters With Email Marketing

In the last week a lot of the material I have posted has been concerned with customer interfaces such as your social media, online shop or chatbot tools.

Today I am featuring an article by VicoNeal on the strategically crucial topic of email marketing and what you should and shouldn't do in your customer targeted communication.

Do the tips resonate well with your approach? How do you employ email marketing? 

Email is a shrewd choice when it comes to marketing your business. If you are considering starting your email marketing campaign, this article will provide you with some advice that can help you start today.

Create a personal email for your readers. As with any other kind of marketing, the more personal you are, the more willing a customer is to do business. For instance, if you are aware of the reason that the person decided to join your email list, mention that reason when you write the email.

Send emails to people who are familiar with you and request your notifications. Mailing people who are not familiar with you or your product can look like spam. They'll be wondering if they know of you from somewhere and whether they care about what you're attempting to sell to them. They may just delete your message; what a waste of time!

When developing an email marketing plan, make sure that every customer on your email list has voluntarily "opted in" to be on that list and provided you with an email address for that specific reason. If you don't have permission, be prepared to not only receive spam complaints but also to lose customers.

Always have one clear message in each email. If your email has too much information, clients will feel annoyed, bored or even overwhelmed. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. Audiences are sure to appreciate your willingness to limit the message to just the most relevant material.

Don't send emails to people who have not given their express consent. If you fire off unsolicited emails, the recipients are not likely to take you seriously. It could go as far as people not desiring to do business with you any longer.

Avoid major email promotions around holidays like Thanksgiving and Christmas. People are often not at work and are busy with families, not checking their emails. Keep in mind that there could be exceptions to this. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.

It is good to ask individuals who want to get your emails to opt-in twice. This might seem difficult, but it will ensure that those are customers who want to get your emails. As a result, you are less likely to get in trouble in the future.

Branding your email marketing in a similar fashion to your other marketing endeavors will ensure your customers instantly recognize your content. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This will cause your readers to instantly recognize your company.

Email marketing proves to be a smart way to keep in touch with customers and clients. Use the tips you have learned in this article. Think up some wrinkles of your own, and you will see the results pay off. It's pretty simple to promote your business when you use an effective email marketing campaign.

Article source: http://www.articlealley.com/why-targeting-your-audience-matters-with-email-marketing-2445481.html

4 Proven Email Marketing Templates

Believe it or not, there are STILL great opportunities out there for email marketing if you can meet certain key conditions.

Alex Cattoni looks at great ways you can start a customer conversation that builds trust. Just watch the video here to find out.

Do you still use email for marketing? How do you maximise it for your business?

Digital Marketing for Beginners: 7 Strategies That Work

Are you starting out in digital marketing?
Maybe you are looking to revamp?

Have a look at this great video with 7 great strategies to follow

How To Promote Your Website and Build an Email List The Simple Way

Following on from his great article on ethical approaches to email lists, today's blog features Paul Luciw's tips on promoting your website and building that essential email list.

Paul Luciw

There are a number of ways to promote your website and create an email list. The people who will view your website need to spend time on it as the information it features is of value to them. This will often direct them to be a subscriber. This means they will agree to accepting you emails. But how do you create traffic to your website and get these subscribers?

Creating traffic to your website requires that you advertise that it exists. This can be easily done. You won't require a billboard or a mobile sign. You could have a thousand business cards made up featuring your website and the product you are selling. Then you could go door to door leaving potential customers with your business card and a testimonial about the fine product your company is promoting.

You could also have one page description of your product printed and then post them in various places such as grocery store bulletin boards and even on telephone poles at busy intersections. These are great ways of getting free traffic to your website so that potential customers can consider buying your product.

Of course you will have to create a website. This actually can be done for free. There are a number of companies that will allow you to create a blog for free and you can feature the product anywhere on what you have created. Of course there will guide lines you will have to follow. You need to come up with original content and be able get your message across in well written manner.

You could also promote your product by writing articles. These companies will allow you to write articles about something related to the product you promoting. Please understand it has to be related to the product you are promoting and not a direct sales pitch. Therefore you will not be able to directly market your product. You will be allowed to direct the readers of your article to a blog or website that will direct your potential customer to the direct sales pitch. This actually turns out to be in your favour as these articles will be featured on Google because of their original content. As a result you article will create traffic to your blog or website. Traffic to your website or blog will be key to your monetary success. So creating original content for your articles and the website that your article directs them to is very important.

Original article at: https://ezinearticles.com/?How-To-Promote-Your-Website-and-Build-an-Email-List-The-Simple-Way&id=10196218

How to Build an Email List Fast and for Free — 5 List Building Tips

This week my blog has been featuring content on mailing lists and autoresponders.

I feel this great video from Think Media really underlines the reasons why your online business needs to concentrate on creating and servicing a mailing list.

It also gives 5 fantastic tips on how to go about it.

Best Email Marketing Platforms 2020? Email Marketing Comparison

Understanding Email Autoresponder and Follow-Up Messages

Terry Phong

Did you know that you can make sales on auto-pilot simply by using your autoresponder and the follow-up messages you provide to your subscribers? But before I go any further, please allow me to explain what exactly autoresponders are, for those who may not be in the know.

An autoresponder is a software script that automates your email messages and replies. It's something you would use to send out your follow-up messages to a new subscriber that's on your e-mailing list. Not to confuse you, but those messages are also often called autoresponders. The Autoresponder gives you the ability to create and manage your autoresponders (your messages) if that makes sense.

You can think of email autoresponders as the quiet workhorses in your email marketing. Basically, they are any type of automated emails or even a series of emails (your follow-up messages) that you write one time, schedule, and send out automatically from your Autoresponder (the software script).

I hope that wasn't too confusing. Let's move on to how marketers use autoresponders to streamline their email campaigns to cut down on the amount of work they have to do. For example, rather than emailing each individual who signs up for your newsletter or email list, an autoresponder can easily send out a welcome email with follow-up messages that are all personalized.

At the heart of email marketing are autoresponders. You use it to promote your business. It's also used to build relationships with your potential customers, keep current customers informed and updated, offer coupons to encourage customer loyalty, and a whole lot more!

The problem is, most website visitors won't buy something from you on the first visit. It normally takes on average a visitor 6 or more times before they decide to make a purchase from you. In order to keep them interested and eventually make the sale is where your follow-up messages come into play.

When you start writing your message, you'll need to come up with some compelling subject lines or headlines. Your subject lines are what draw attention from your subscribers, making them feel excited to read the rest of your message. If you send a message with a boring or irrelevant headline or subject line, chances are your subscribers may not even open your email let alone pay much attention to it.

A great way to grab your subscriber's attention is by way of personalization, like using their names. Most autoresponder software scripts or platforms out there will give you this ability to personalize your messages through the insertion of codes. When you send a message out, the code is replaced with the personal information of your subscriber. When receiving the email, the reader will see his or her personal information instead of the code. This is a great way to use personal information to further engage your subscribers.

The first message that you send out to your subscriber should be the welcome or introduction email. The welcome email is the most important one as it will set the stage towards giving your reader what to expect from you and your following messages. The welcome email is a great way to start branding yourself or the company by giving them a little background of what you do and how you can help them.

The second email message in your follow-up series should inform your subscribers about your products and services. Make sure that you explain what your products or services do and how they can benefit from them. People are more likely to be sold on the benefits over the features of a product or service. You can then make them an irresistible offer by giving them a limited time discount if they buy now.

In the third message to follow, try putting some added emphasis on your services and products. Tell your subscribers how they simply must have your product or service because they are a cut above the rest, then prove it to them by offering a sample or trial offer or better yet a buy 1 get 1 free deal. To ensure that you get a sale, you should include comparisons between what you offer and what competitors offer. This way, you'll show potential customers that you are indeed the best, with the best features and the best prices.

Once you have a few satisfied customers, you'll start to build up your credibility. You can also ask your subscribers for feedback in your follow-up messages on how you can make their experience better or how you can personally help them. Once a customer has praised your products or services, you can add it to a testimonial and send it out in another future follow-up message.

A great way to keep your subscribers looking forward to your next email is by ending your message with a teaser for the next message. For example, "Don't forget to keep an eye out for my next email where I'll be sending you something special." This could a flash sale, coupon, or simply a free download.

Leverage your autoresponder and your follow-up messages like your own personal sales team and you'll soon be making sales on auto-pilot. Practice weaving your company contact and website information as well, so your subscribers can easily place an order without any problems or whenever they like. If you put some time and thought into your follow-up messages, you'll soon be turning your subscribers into your customers.

Original article link: https://ezinearticles.com/?Understanding-Email-Autoresponder-and-Follow-Up-Messages&id=10247834

Building a Proper Email List Requires That You Use an Ethical Approach

Paul Luciw

Building a proper email list requires an ethical approach. This means spam is a very bad idea. Using spam to build you email list is not ethical and will fail in the long run. The best way to build a proper list is to use the ethical approach which involves getting potential subscribers to opt-in. This means they agree to receive your emails because they find the content in your emails to be useful.

There are a number of ways to get people to subscribe to your email offers. One of the best ways to obtain potential subscribers is to provide them with engaging content. The content has to be relevant to the potential subscribers needs. This is very important because you want the potential subscriber to be a customer. Good email marketing will yield repeat customers, who will help your online business become be successful.

Getting your email list started will require some creativity. Consider starting up some social media accounts. There are numerous social media websites to consider. Most will allow you to direct your sales pitch to your website. They also will allow you to interact with other account members using email. You can use these accounts to pitch your offer via an email news letter. Your email letter will talk about information and products which will be of interest to your potential subscribers. Creating a fan base on these social networks will create loyal followers and potential customers. This will potentially build-up your email list. Remember building up your email list will give you more potential customers more sales.

Of course one of the best ways to build an email list is to use your website or blog. This is where most of your audience will become engaged with your ideas and brand. So this is the place to place sign-up forms to gain subscribers.

There are a number of sign-up forms that you can use to gain potential subscribers. These include the exit pop-up, scroll form, fixed bar and pop-up or light box. These are described in great detail on the internet. Many of the more popular email list building sites will give you detailed instructions with regards to creating these various sign-up forms. Of course you will have to use your own creativity and understand what your audience wants to read and ultimately purchase.

To make a sale on the internet you must provide your potential customer with something they need. Proper email marketing can give your customers the information and products they need and desire.

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