How to Improve Instagram Engagement?

For an insight to boosting your Instagram engagement, Kim Lyon tells us how.

Instagram is an ideal marketing platform for brands and businesses. To make a successful marketing on Instagram, in addition to the number of followers, the Instagram engagement is a much healthier metric to measure.

Instagram is one of the most popular social media platforms in the world. There are 1 billion active users monthly on Instagram. 90% of accounts follow at least one business on Instagram. 200 million Instagram users visit at least one business profile daily. Without doubt, Instagram is an ideal marketing platform for brands and businesses.

 

So how to make a successful marketing on Instagram? The first thing you may think about is the number of followers, but Instagram engagement is a much healthier metric to measure. Besides, engagement is one of the key three things the Instagram algorithm considers when ordering content in users’ feeds and explore pages, which means you should focus on the engagement in addition to the number of followers. High engagement can make your post reach more users and have an exposure in the explore pages. High engagement can also make your followers more trust you.

What is Instagram Engagement?

Instagram Engagement refers to how your followers interact with your Instagram posts. It can be a "Like", "Comment" or "Save" on a post or a “View” on a video. It can be measured by Instagram engagement rate.

How to calculate Instagram engagement rate?

There are several ways to calculate the Instagram engagement rate. You can also use some tools like Instagram Insights to track your engagement rate.

Followers

Instagram engagement rate is the sum of the comments, likes, saves and views that you receive per post, divided by the number of followers you have.

Reach

Instagram engagement rate is the sum of the comments, likes, saves and views that you receive per post, divided by the number of unique views your posts and Stories have.

Impressions

Instagram engagement rate is the sum of the comments, likes, saves and views that you receive per post, divided by the total number of times all your Instagram posts and your Stories are seen.

 

How to improve Instagram engagement?

Here are some tips to help improve Instagram engagement.

Target the right audience

The right audience share the same interest with you. They are more likely to engage with your content.

Post consistently but not too often

New posts are more likely to show in your followers' feeds. Posting consistently is a very effective way to improve your engagement.

Post at the right time

Posting at the right time can make your content reach more users, which means a higher engagement rate.

Choose the right hashtag

When you use a hashtag, your post will appear on the page for that hashtag and the feed of users who follow the hashtag.

Try Instagram stories

Instagram Stories are a new way for users to share pictures. Stories are shared with followers at the top of the regular feed. There are many interactive elements in the stories such as polls, stickers and Boomerangs that can be taken advantage of to boost your Instagram engagement.

Try videos

Video on the platform is available in four forms: video posts, Stories, livestreaming, and IGTV. A good video strategy can greatly boost your followers and engagement. Sponsored Instagram videos generate 3x more comments than sponsored Instagram photos.

Be creative with Instagram AR filters

AR filters have quickly become Instagram's most powerful marketing tool. They can give you a lot of creativity and allow you to create more creative content to attract audience and increase engagement.

Write an engaging caption

Captions can be up to 2,200 characters in length, include emoji, and up to 30 hashtags. Good Instagram captions will lead to more engagement.

Respond to comments

Comment is a kind of engagement. When you respond to comments, you can improve the engagement on your posts and can attract more people to engage with the post.

Ask questions

Questions are powerful. They encourage users to share ideas and help promote a sense of community. Asking questions can encourage your followers to engage and help increase engagement. It can also help you and your followers know one another on a deeper level.

Buy likes and comments

Another quick way to boost engagement without effort is to buy likes and comments. Buying Instagram comments can also save you the time and effort of creating the type of content. Buy likes and comments when you buy followers can really help boost your visibility, exposure, engagement, and sales.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

GainFollowers is an Instagram Services Provider in United States. We provide real & active Instagram likes + followers. With these Instagram presence booster, it's easy and effective to improve your social power, help your Instagram profile popularity, and increase the credits to your business.

my DAILY Instagram engagement routine

With thirteen thousand followers, Katie Steckly gives her top tips on increasing your Instagram engagement. Regular short interactions are key. Watch and learn from her experience

A Detailed Guide on How To Use Instagram Stories

Social media marketing has many avenues. Within each avenue there are even more tools to use.

Instagram Stories are fairly well known now, but are you using them to market your business? This Mary Kyle article helps explain a bit about it all

Instagram Stories is used as a marketing strategy by almost all businesses. the article outlines how to effectively use them for businesses.

The number of people using Instagram stories keeps escalating day by day with the emergence of more businesses. This article explains how to use Instagram Stories. One important thing to remember is that posting too many stories on a single day can cause discomfort to your fan base to a greater extent.

 

What are Instagram Stories?

Instagram stories are a content format in which users can create slideshows with images or videos or a combination of both and stories posted disappear in 24 hours. A story lasts longer than 24 hours if it is posted as a highlight. Your followers can view the stories you posted, and you also can see the number of people who viewed your story.

 

How to watch Instagram Stories?

Firstly, you should be a follower of the one whose story you want to watch. Stories usually appear at the top of the news feed in your profile. Profile photos appear within a circle that is surrounded by a ring of the Instagram color logo. This kind of appearance denotes that the particular person has posted some story on his/her account. You need just to click the circle-shaped photos to take a look at their stories.

 

How Can I Know Who Viewed My Instagram Stories?

You can see who viewed your stories only when your story is live, i.e, within 24 hours from posting the story. After that, you can see only the number of people who viewed your story. There is a little eye icon in the bottom left position, which you can click to see the number. When you click on the number, you can see who watched your stories.

 

How Can I Add Instagram Stories

 

1. Once you press the circle button, the camera turns on so that you can capture a photo.
2. Note that you need to tap and hold on the button if you want to record a video.
3. Having done with the picture or video, you can apply the desired filter by sliding the screen. There is a pencil mark in the upper right corner of the screen, which you can click to draw or write something.
4. Next, just press the ‘’Your Story’’ button at the bottom left of the screen to add your Instagram story.

 

Users can also add previously captured photos or recorded videos in the gallery to their stories provided they must be taken within the past 24 hrs. To do this, you need to pull down the screen on moving to the “Story” section. Now the story gets shared with your followers. Make sure to turn “Save Shared Photos” on in the settings section to save the photos and videos in your device’s camera folder. Your images and videos will be kept on your profile if you choose to save them to your story highlights.

 

How Do I Share Regular Feed Posts on Instagram Stories

1. 
   Just click the paper airplane icon from the post you want to be shared as a story.
2. Then select ‘’create a story with this post’’ option
3. This post can now be shared with custom elements like background color, user-defined text, stickers, and relevant hashtags.

 

Adding stickers that represent location, mentions, polls can add potential value to stories. These extra elements seem to arouse the interest of your fans and followers.

 

Easy Tips to Follow To Get More Story Views On Instagram

There is a wide range of options on Instagram to get more views on stories. Firstly you need to set your account to public to make it possible for followers to view your stories. Some of the options are visible at the bottom of the screen and can be accessed just by swiping the screen and are briefed below:

 

• The Boomerang option allows you to record very short videos (say 5 seconds) repeatedly.
• The Superzoom option can be used to share 10-second videos with zoom sound effect.
• A rewind(up to 10 seconds) of a video can be shared using the rewind option.
• In addition to color filters, Instagram provides face filters to create various face-effects for your photos.
• Instagram allows you to add hashtags specifying location, brand, campaign name, which can bring some followers to your account.

 

Scaling innumerable options, the newly launched feature, “Instagram Stories” could avail a lot of benefits for brands and marketers in various niche. Brands who are new to Instagram who are still in need to gain traction for their account can buy Instagram Story views without a second thought add up to the effort they work on their strategies.

Conclusion

With Instagram opportunities beyond the horizon and the intense competition, some of the tips mentioned in the article, and your ideas can make your Instagram stories interesting for people who watch and look out for.

 

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Mary Kyle is a Content Developer and Marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

Instagram Algorithm Updates 2020 | IGTV GOODBYE, PHOTOSHOPPERS TOO

This video from Dominik at heyDominik gave not just an insight into changes in the algorithms of Instagram at the outset of 2020, but also his observation on IGTV

Write Articles 7 Different Ways For Easier, Faster, Better Results

 If you want an insight into the techniques authors use to get SEO effective copy out there, Ruth Barringham explains it right here

There's a reason that online marketers spend time (and often money) to find the right SEO keywords, and that's because the more targeted the keywords are, the better the results.

But personally, I found that all this keyword research, and then writing the resulting keyword-rich articles, takes time. Sometimes it takes too much time, especially when you want to write really information-packed and entertaining articles.

Fortunately I found a way to really speed this process up and get better search engine results at the same time. Not only that, but it also makes it all much simpler and faster to do.

The way I do it, is first I look for long-tail keywords that have an average search volume and low competition. This is so that my articles are more likely to be on the first page of the search results, because, let's face it, getting on the first page is THE most important thing when it comes to search results and it's what we're all aiming for.

Next, I write my article and I usually, but no always, place my main keyword in the title and the first paragraph.

Once I've completed my article the hard work is done because I then rewrite this article several different ways which gives me more unique articles all written from just one original article so that the keyword research and the article research are already done.

I have perfected my article writing system so that I can write one article a total of seven different ways.

This works really well for search engine marketing because it means that anyone competing for the same long-tail keyword (and there won't be many because I use low-competition keywords) have to compete with me seven times for the prized number one spot in search engine results.

Also, using this seven article system helps to increase my chances of being on the first page of results seven times.

Look at how this works:

Say I write just one article and it shows up third on the first page of results. That's not bad and it will probably bring me plenty of online visitors to my website. And using long-tail keywords means that my visitors are more targeted which helps increase sales.

But when I write seven articles, not only can my original article show up as the third result, but my other articles can also show up as number four, five, six and seven. So working this way means that my site shows up seven times more in search results.

It also means that writing multiple articles seven different ways will help me dominate any niche and get seven-times more visitors to my site.

And I do all this using my simple article writing system.

Try my article marketing system for yourself which not only shows you the seven different ways to write an article, but also how to write an article in 15 minutes or less AND shows you 10 different ways to earn money writing articles. https://ruthiswriting.com/books/15.html

About the author: https://EzineArticles.com/expert/Ruth_Barringham/38265

Article Source: http://EzineArticles.com/10344934

WHY YOU SHOULD FOCUS ON INSTAGRAM IGTV AS YOUR STRATEGY TO GROW IN 2020!

In this explanatory YouTube film, Vasily Kichigin proposes NOT starting up a YouTube channel, but instead working your long form video content through Instagram's IGTV

How Google's Mobile First Indexing Is Affecting Your Website

As more of the world is online every year, a larger percentage is accessing your business through mobile devices rather than traditional computers.

In line with this the big players are adjusting their indexing towards mobile devices as priority.

Will you keep your game up with them? Laura Wolf wrote this article alongside the timing of Google's foray into mobile first indexing.

Things have only ramped up more since the article was first written

If you would like to make sure that you are holding on to your SEO results and are keeping your search engine rankings, you'd better pay attention to the latest updates of the largest search engine; Google. Below you will find a few reasons why Mobile First Indexing might be affecting your page.

Mobile Usability Issues On Your Site

If your site has mobile usability issues, and it is hard to navigate on tablets or phones, it will hurt your search engine rankings. you will need to ensure that the links and buttons are not too close together, and the text can be read on every screen. Chances are that - if you are using an older template - this will be a problem. You might want to get a responsive theme, but this is not enough.

Mobile Speed Test

Once you are confident that your site performs well on mobile screens, and it is giving your visitors the best user experience possible, it is important that you test the speed. Most sites, such as Google page speed checker and Pingdom Tools will tell you about the page speed on desktop and mobile devices. Anything under three seconds is good, but anything over six seconds will simply ruin your search engine rankings.

Google Page Score

You will also have to look at your page quality and performance score. Log into your Google Webmaster Tools account and search for issues. If there are none, you can still make improvements, especially if your site is loading slowly. Take into consideration the origin of traffic. If you have an international audience, you might be better off using a CDN service. CDN stands for Content Distribution Network. As an example, if your host is located in Austin, Texas, and all the servers are there, and your traffic is coming from Europe, it will take while for the server to respond. A CDN service can solve this issue.

How To Get Your Site Updated

It is important that you get your website updated and check the loading time regularly, especially after installing new plugins or widgets. However, changing to a lighter theme is another option that can work really well. Instead of paying thousands to a web designer to create a new site, you can just add speed optimization plugins or change the settings manually. Getting a fresh installation will be likely to solve the problem. You can also get a mobile first optimised site developed by LMNts Marketing.

Your website's mobile performance matters. Make sure that you check your rankings and your page speed to keep the traffic flowing.

Laura is the owner of the UK online consultancy firm: LMNts Marketing.

She is devoted to helping small and medium sized businesses achieve their marketing goals, by creating customized websites, integrated automatic sales funnels, and engaging online marketing campaigns at a low price,

She is also the winner of Corporate Vision Awards 2015, and an expert in responsive web design. She holds a marketing degree and a PhD in Journalism, studying business administration in her spare time.

Her motto for customers confused about online marketing is: "Leave it to Laura".

About the author: https://EzineArticles.com/expert/Laura_Wolf/382255

Article Source: http://EzineArticles.com/10153146