WHY YOU SHOULD FOCUS ON INSTAGRAM IGTV AS YOUR STRATEGY TO GROW IN 2020!

In this explanatory YouTube film, Vasily Kichigin proposes NOT starting up a YouTube channel, but instead working your long form video content through Instagram's IGTV

Master Affiliate Marketing - 7 Ways To Take Your Earnings To The Next Level

You want to start affiliate marketing and you've seen all the YouTube success stories and tutorials

However you just want a simple outline. James Simpson obliges here:

It's a fact that affiliate marketing is one of the quickest ways to get a web business up and running. After all, you don't need a website, you don't need a list and you can start advertising someone else's product just 5 minutes from now.

And the great thing is you really can make money by doing it. But the truth is, if you are making money from a particular product you're promoting in this fashion, you're almost certainly leaving money on the table.

To explain why, we need to look at your average affiliate marketing strategy:

-- Pick a product to promote with a high affiliate payout ($50 or more)

-- Set up a pay-per-click campaign to promote your affiliate link

That's it! Those two steps are what the vast majority of affiliate marketers do. And that's why 95% of all affiliate payouts are made to just 5% of the people doing the marketing... because those top 5% are doing far more to earn their commissions than just a simple PPC campaign.

You need to understand that if you're fortunate enough to be making money from the product you're promoting just by doing those 2 basic steps, then it's almost a racing certainty that you're missing out on a mass of additional income.

Let's look at how you could increase your commissions and future related sales on just one product you're already making money from:

1. Build a 'name squeeze' page to capture your prospect's name and email address. It's a fact that virtually all product sales are made after the customer's fifth visit to the website.

If you're not capturing your prospect's details, how are you going to make sure they go back to the sales page using your affiliate link? To greatly improve the chances of this you can set up a 7-series autoresponder to automatically send your lead additional information and reminders about the product they're interested in. This approach will keep the product fresh in their mind.

2. Build a website reviewing the product you're promoting, including a newsletter to catch your prospect's details. You can give full details about how the product will solve your prospect's problems, giving an impartial review of the features and benefits with some real-life results.

The newsletter will allow you to keep in touch with your prospects in the same way as the name squeeze page method.

3. Offer additional bonuses for buying through your affiliate link. This gives your prospect a reason to buy from you, especially if they know you're going to make a commission from the sale.

The important thing here is that your bonus products are related to the product you're selling. I mean, there's no point advertising a bonus book on 'how to make your parrot talk' if your initial product is about training dogs to perform tricks.

4. Create video tutorials on how to use the product you're promoting. This works especially well when you're promoting a software product. You can show people how to get started as quickly as possible without them having to read the manual.

The vast majority of people learn visually, so they're much more likely to use your videos than read the manual supplied with the software. You can even tie this in with option 3; give your prospect free training videos if they buy through your affiliate link.

5. Make your own product to cross-promote. It can be an add-on to the product you're promoting as an affiliate. Again, you could easily offer it for free or at a discounted price if they buy through your affiliate link.

6. Promote related products via email. This works by creating an 'A ' Grade list out of your newsletter and squeeze page sign-ups, i.e. the people who have actually gone on to buy the product you're promoting.

It's a known fact that people who have a proven track record of buying online are more likely to buy from you again. You can easily recommend to them a related product that will further enhance their original purchase, resulting in more affiliate commissions for you.

7. Tie all of the above together. You don't have to use just one of the methods above. Use all of them.

Create a name squeeze page, build a review website with newsletter, add some bonuses to your affiliate link, make some video tutorials, develop your own related product and promote other affiliate products via email to the lists you've built with your name squeeze page and newsletter.

But before you do any of this, make sure you're promoting a product that sells. After all, spending your time doing all of the above for a product that is poorly supported, doesn't work properly or has a high refund rate is going to be time wasted.

Author Bio
James Simpson is an internet marketer and product developer. Currently he is producing 'how to' videos, showing how to properly use and benefit from XSitePro, over at www.xsitepro-videos.com

Article Source: http://www.articlegeek.com/internet/affiliate_articles/master_affiliate_marketing_strategy.htm

Best Video Marketing Tips You Should Know About

Video marketing is very much our theme these last few days

Showcasing your product or service is key

Keeping things simple is a good tip

Keeping things interesting is a better tip

... and stay consistent to your overall strategy

I'll let Cameron Nvack explain in the article that follows

If you're responsible for marketing a business, you need to get involved with making videos for your company. No two ways about it; video marketing is an effective and evolving tool for marketing that nearly every marketing manager can benefit from. Check out the tips in the following article to get started on your video marketing campaign today.

Don't be afraid of complex video marketing strategies. It is simple to make a good video with basic equipment. You can show customers your workplace, manufacturing centre or just discuss your expertise.

Videos can easily be used to explain your products or services to potential customers. Seeing how a product works will help your customers understand how to use your product and why buying from you is preferable to other sellers. So, learning to make videos to explain what you are selling will easily help build your customer base.

After you have published your video, include your web address in the video description. You will also want to include several keywords that describe your video in the description. This will help users find your information and search engines effectively rank your video. Your web address can also be included in your video.

When shooting a video it is okay to keep things simple with your equipment. In most cases, it's not the technical brilliance of the clip that achieves the desired results. Some of the most basic video marketing has been done by large corporations like Dell or Apple.

Remember how important a catchy title is to the success of your video. More viewers will be interested in your videos if the titles make sense and attract their attention. This is what makes them more interested in the topic you're discussing. Take some time to brainstorm titles that are creative if you want your video marketing to be successful.

If you are thinking of using video marketing to increase your sales and website traffic, then look to your competition for some clues. See what is working for them and try to capitalize off of this information. You do not have to copy them, but see what is working for them and try to make it work for you.

Don't only rely on videos in your marketing campaign. They are great marketing tools, however, they should not replace your other marketing tactics. Videos should not replace content creation like article writing or blogging. Videos should simply be used to enhance the content in your marketing campaign and to build up your link portfolio.

The content you use needs to be interesting. Make your video really pack a punch. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. A lot of people want to watch videos that are relevant. Interesting videos ultimately increase traffic.

Maybe you aren't going to be the star of your show, but you do need to find a good spokesperson or mascot to help market your videos. Try to find somebody that is natural when speaking and generally makes people around them feel comfortable. People want to watch somebody they feel that they can trust.

If you have a product that is quite difficult to use, you should create a video that will give step-by-step directions to users. They will appreciate the time you took to explain your products to them. This will make it more likely they will come to you when looking for additional products.

Keep in mind that some people surf the Internet using large screen televisions for their monitors. YouTube accepts large video files now. So, do not turn your nose up at high-definition content. Someone looking at your content on a fifty-inch plasma will not buy from you if they just see pixels.

Make sure each video contains a clear call to action. Inform your viewers of where your products and services are located and insist that they act immediately. Make it easy for your visitors to follow through by making your instructions simple and clear. Specific, bold calls to action are smart ways to conclude your videos.

Perfection is not your goal! You do not need professional equipment to create quality videos. A webcam or a basic camera will be enough. Also, if you have a cell phone with a video camera on it, you can utilize it for your work. So long as you have solid information and remain professional, people are going to watch your videos.

Try to let your unique personality come through in your videos. Your audience is predominantly interested in seeing exactly what you have to offer. The more viewers feel that they know you, the more likely they are to develop a relationship with your brand and not with your competitors! Many customers appreciate the chance to link a friendly face to a company and its products and services.

Don't think in terms of a single video. Think of an entire series of videos, which can become a marketing campaign. If you create a show which appears every week on a specific topic, for example, people will come back to see what's new, and you'll grow a loyal viewer base.

Once you begin with video marketing, you'll probably find it impossible to stop. It's effective, easy, cost-effective and really fast to produce! It can also put your business on the Internet map, boosting your customer base right along with the bottom line. Get started soon and realize your potential in video marketing.

Cameron Nyack is an Accountant and Business Consultant currently involved in the TeleMedicine field, a fast-growing part of the healthcare system and is looking for Independent Brokers. Learn more about Cameron at his website, http://cameronnyack.com

About the author: https://EzineArticles.com/expert/Cameron_Nyack/2629136

Article Source: http://EzineArticles.com/10072351

Difference between video production and video marketing

As an industry, marketing has been a long term user of video in promoting goods and services.

This is only getting bigger with over 87% of marketing professionals using video as a marketing tool

But how do you make the most of video for marketing rather than just producing a cinematic epic?

In the following article, Pushpa Srivastav discusses just that problem

Video production and video marketing is two different fields dealing with same subject of video. Read this article to get more.

Video production means making videos of any kind while video marketing means making videos to reach out different audiences and channels. Both offer different services though nature and disciplines overlap each other. One involves with the creation and production process while other involves with the end process or marketing process. Most of the people get confused over the terms video production and video marketing, here in this article I will try to explore the difference between them. Let’s start with:

Video Production Services

Brands seeking to create product or company video would approach to a video production company. A New York based production company also known as a video production house. It has all the necessary skills like equipment, talent, crew members and production planning ability including technical solution and budgeting. In simple word it produces video according to client’s requirement. It produces video based on technical knowledge and capability. It has ability to produce documentary, video narrative, TV commercial, live events, testimonial and even movies also. Video Production Company doesn’t bother about marketing plan. Their main focus is to make sure the technical superiority of the end result. They work on brief and deliver the final product.

Video Marketing Services

Video marketing is only possible with the advancement of technology, data streaming, and internet which focus light to open up digital video capability for social and marketing purposes. Their main focus is to deal with video marketing videos to reach out to maximum targeted audience. They mainly work on principle of end results and then decide their work from that point onwards. It also helps business owner to identify what it needs. Their main objective is to engage targeted audience by posting the video assets at right time for the right people. In marketing, video length can vary with platform. Their work also involves running their video campaign on different social media platform and also enhances return- on- investments (ROI).

Conclusion:

Both video production and video marketing services belongs from same category but addressing different needs. People favors to those who narrate well and connect audience emotionally and of course meaningful. Both the services are looking forward to evolve their work continuously in future. In both the scenario, the one who really wins in brand. These two functional areas are working in the same field but their way of working is far differ. There is more option in market to help them addressing their specific needs. The one who solves client’s marketing problem easier, quicker, better and laser focus solution would be the winner at the end. In order to deliver your message to your targeted audience only marketing company can help you but before that creating a valuable script for audience and frame them is done by video production company.  Always remember a great without any views are useless so your message should be very genuine and reaches out to your audience with full of positive attitude.

Article source: ArticlesFactory.com

ABOUT THE AUTHOR

Pushpa Srivastava is an SEO strategist that helps online business owners figure out how to grow their business in a way that energizes them. Her zone of genius focuses on visibility, boosting traffic, finding the gaps in their market, competitors' analysis and then zoning in to get results without paying for ads. She is currently working in the Marketing department of Sinema Films - a video production company based in New York City.

Digital Marketing for Beginners: 7 Strategies That Work

Are you starting out in digital marketing?
Maybe you are looking to revamp?

Have a look at this great video with 7 great strategies to follow

The �� Hottest Digital Marketing Trends for 2020