Top Predictions and Expectations of Shopify Experts for 2020

First published in July 2020 this article by Zobi Web Solutions aimed to show how the Shopify platform performs for its users in the competitive market of ecommerce

How does it represent your experiences? We'd love to hear your opinions

Nowadays, online shopping is one of the toppest growing field. In this busy life nobody wants to waste their time for window shopping. So, that's why every store owners are making an eCommerce store to compete this online market. So, in this article we are going to know you about the predictions and expectations of Shopify experts.

Shopify is one of the ideal platform for small and medium-sized businesses for developing an efficient solution for an eCommerce store. Shopify offers a professional experience to run an online shopping store. The main benefit of using Shopify is that it can be developed as a trunkey solution to be handed over to the shop owners quickly. Shopify makes it easy to integrate some powerful eCommerce features including unlimited products, discount codes, and financial & other reports.

Before you start searching for the Shopify Development Company, you should be aware of some future expectations and the latest trends from the solution. For getting the best of all the features and easy development solution you need to hire experienced Shopify developers or a Shopify development company.

So, here we are going to know you about the eCommerce predictions for 2020, which will help you to hire Shopify developers or a Shopify development company.

Conversation

Shopify experts increased their focus on building conversion with the people and creating integrated opportunities. The architecture of eCommerce is radical changes in terms of customer service. Customers need to have opportunities to deliver their feedback, that's why they can see the improvements in their interaction with brands. When brands try to sell aggressively on their websites, customers will away from there.

It would be more effective and helpful to allow customers to explore whatever they want through the interaction of the website rather than displaying the products for the sale. Shopify is one of the best way to deliver a great experience to your customers with conversation-starting opportunities that ready your brand.

Delivering best eCommerce Experience

Websites are going well with designing and now aim to serve full-scale experience, as per the Shopify experts. Because of better data processing and management, it becomes easy that makes simple upgrades that do not costly. As, a recent Shopify, merchants are more excited with the potential to develop a better user experience that provides a competitive edge. So, If you are going to hire a Shopify developer, make sure that this point is addressed.

AI Chatbot

Nowadays, most of the customer support and services are integrating with virtual assistants. Experts feel that this is due to the customer's demand for prompt and accurate answers to their questions. That's why chatbots are powered by machine learning. They analyze all customer communication to understand the questions better. With all the customer data they can provide personalized support to every specific customer.

Voice Search

The main thing of the prediction at the Shopify unite conference was the importance given to the voice search. With the voice search platforms like Alexa, Siri, and Google Home, a very soon voice search will be implemented to the shopping websites and applications. As per the recent report experts predict that voice-based search industry will grow to a valuation of a minimum of $7 billion, and by 2020 as half of all the searches will be done through voice. Most of the merchants can hold this trend to build a strong website that can be optimized for voice shopping.

Social Media Shopping

InstagramFree Reprint Articles, the largest social media platform has recently announced that Instagram directs shopping where merchants can sell their product direct via this platform. This platform moves from just advertising to selling with a few essential features that will help customers to complete the transaction without leaving the application.

Facebook is also providing selling features. Social media gives to reach and address the customers who spent most of their time on social media. Shopify also able to sell products on Instagram and that's why the website is fully loaded and ready to go.

On-Site Personalization

Around 40 to 45 percent of customers prefer brands that personalize the shopping experience over those that have generic experience. That's why the merchants are investing in building on-site strategies for better conversion rates. In dynamic websites the data of customers is one of the important input selections like "You also like" and others are becoming more important to deliver customized content for visitors. This can help to build a better conversion rate.

Faster and Better eCommerce

Shopify Plus and Shopify are making eCommerce business faster and this trend will grow. Shopify experts are positive that most of the brands and companies will move away from the outdated software to platforms like Shopify which are affordable and easy to use. These brands and companies grasp greater control and better efficiency on developers.

Conclusion

The Shopify platform has changed the development and making of eCommerce brands with scalable and secure solutions. If you are going to hire a Shopify development expert than it's crucial to understand both merchants and the customers. Zobi Web Solutions is one of the best Shopify Development Company that can give you complete control of the eCommerce store and can actively help you in the complete development process.

ABOUT THE AUTHOR

Zobi Web Solutions is the best ASP.NET Development company with an enviable track record. As a top Website Development Company, Zobi Web Solution also provides world-class solutions with Microsoft Blazor Development and AngularJS Development Services.

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6 Digital Marketing Tips for Marketers in 2020

If you are looking for some digital marketing tips, you are on the right page. In this article, we are going to discuss 6 of the most effective online marketing tips and tricks. With these tips, you are most likely to enjoy great results.

1. Optimize your site for Voice Search

According to predictions, half of the searches will be based on voice search feature in 2020. Therefore, we suggest that you focus on this aspect of your online marketing strategies. In other words, your business must be voice search supportive. For instance, you can have the "near me" feature, which will recite the best local results if the users use the term to make a voice search.

2. Benefit from Influencer Marketing

Currently, the fastest growing digital marketing is influencer marketing. The thing is that people tend to purchase products recommended by their favorite celebrities. These are known as social media influencers.

Today, social media influencers are also quite trustworthy in the eyes of their followers. Therefore, you can hire them for your influencer marketing campaigns. The good thing is that you don't have to spend a huge sum of money for these campaigns.

3. Revaluate your Paid Advertising Campaigns

With time, advertising is going through a lot of changes. And this has changed the needs of businesses as well. Today, the advertising trend is to focus on what a product or service can do for the users.

What you need to do is personalize the advertisements by including the features of the products that the users may have a deep interest in. Aside from this, the ads must be straightforward and concise.

4. Consider Personalization

According to statistics, at least 70% customers that buy online have a liking for personalization on blogs and sites. For instance, if a buyer buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.

5. Consider the Visual Search Feature

According to statistics, visual search is also quite effective these days. In simple words, if a user clicks a product photo of their choice, websites, such as Pinterest and Google show the buying options right under the picture of that product. So, the buyers have the liberty to buy the product by clicking the photo.

6. Post Video Content

Video content is quite popular on social media platforms, such as Facebook. If you look at statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. As far as finding out more about a product, at least 68% of buyers like to watch short videos instead of reading long articles, manuals or infographics.

The Takeaway

Although the world of digital marketing seems quite challenging, you can make these campaigns much easier to run if you hire the services of a good online marketer. So, it's better to look for a good professional service provider.

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