How to Develop a Social Media Strategy Step by Step

We just love this overview of the ins and outs of a great social media strategy for your business by Latasha James 

How To Do Digital Marketing For My Business

Getting your online business right can be scary, unless you have a guide. Whether it's your online presence, your lead generation or your communication system, Calvyn Lee gives his personal outlook

When launching a new business, making yourself known within the business sector is key to getting off to a good start. If before the digital age there were not many methods of dissemination and the few that did have a high cost and an impact that is difficult to measure or of doubtful success, the arrival of digital has democratized these practices and has incorporated a world of possibilities to promote a deal. Digital marketing and its different actions allow each entrepreneur to make their business known and thus boost their activity.

A common question toward all the new business owner: "how to do digital marketing for my business", let me share you,

5 digital ways to publicize your business

Among all the actions that can exist, what is the best to start with? What are the almost obligated actions? Do you need to use all actions from the beginning to get results? These are some of the thousands of questions that arise when starting a digital communication strategy. The first answer that is here that it is not necessary to do everything at once, you will have to choose the first actions based on your strategy.

1. Create a company website

A topic so talked about that it is still surprising that many companies do not take it as a priority. Web agencies have tried for years to highlight the need for any company, whatever the sector of activity, to have a website. Actually, this page happens to be the first platform for your business. Before going to the store, the consumer looks for information on the internet. From the moment a company creates a web page, this page becomes the store's first showcase.

2. Create content to boost your page's ranking on Google

Once your website is available with all the "static" content ready, it will be time to work on the natural positioning or SEO of your business. To have a better position in Google, it is necessary to keep your website "alive" and the best way is to add content regularly. The best way to create content for your page quickly and easily is through a blog. Thanks to this you can tell everything related to your business to your community and your customers.

3. Communicate with your clients with emailing campaigns

Email marketing continues to be the first means of communication: Newsletter, promotional offers, private sales, invitations to events, thanks, birthdays there are many opportunities to communicate with your client, especially taking good advantage of the data you have since you can reach to high customization.

4. Keep in direct contact thanks to SMS marketing

To complete email communications, it may be interesting to use a more direct channel. Digital Marketing Agency Malaysia is the ideal one to assist you out in this situation so that you don't be lacked behind. The goal is to communicate with your customers quickly and have the guarantee that they will have your information. With an almost total insertion of mobile phones, a method as direct as SMS, 98% of these are read within 5 minutes after sending. This means that bulk SMS constitutes a very useful channel to send relevant information.

5. Find and encourage your community on social media.

Last method of this article: encourage communities on social media. It is the ideal channel to group your customers and exchange information with them. Facebook, about to reach almost 2 billion users, constitutes an advantage to be known, acquire and retain. It is an immediate method of feedback with your followers.

Well, if any business owner found difficulties to start their business using digital marketing, or no idea how to do digital marketing for your business? You have a great choice by attending best digital marketing course. Checkout resources below.

If you require to learn Digital Marketing, checkout our best Digital Marketing Course & lead generation course using social media platform, a.k.a Social Media Marketing Course

About the author: https://EzineArticles.com/expert/Calvyn_Lee/704543

Article Source: http://EzineArticles.com/10368070

3 Digital Marketing Secrets to Turn Opt-In Leads Into Customers

 
Jeff Traister

Turning opt-in leads into customers is a top digital marketing goal for many companies. Yet optimizing sales conversion rate results is much harder than it may appear.

Part of the challenge to optimize sales conversion rate involves attracting qualified leads. The more qualified they are, the more likely you can boost your sales conversion.

A bigger challenge to optimize sales conversion rate is first learning as much as possible about each opt-in lead. That's so you can personalize the content you provide along their journey. This can lead to higher sales conversion rates.

Here are three digital marketing secrets to help you turn opt-in leads into customers. By optimizing sales conversion rate, you can see your revenues increase.

Digital Marketing Secret #1: Get Qualified Leads by Focusing on Your Target Audience
Knowing your target audience is perhaps the top priority in marketing. That's because these are the people and organizations most likely to buy your products and services.

The best way to determine your target audience is through surveys and focus groups. This is where you should spend your first marketing dollars. The more you can determine the variables that impact your target audience, the more cost-effective your digital marketing campaigns. Plus, higher response rates.

A quality survey does not just focus on demographics. It's more important to focus on psychographics, buying behavior and awareness of the problem your product or service solves.

A key to a quality market research campaign is to target people who best meet your target audience criteria. Then you can refine the parameters of your target audience based on the results of your research. You can get preliminary results in as little as one day.

Surprisingly, this strategy is too often overlooked by many companies. But if you invest in this strategy it can help you save money in the long run. Plus, increase your ROI.

Outsourcing this project can help you speed up the process. Plus provide an outside perspective to help you better understand your audience.

Digital Marketing Secret #2: Communicate With Your Audience Via Mobile
Your target audience is a moving target. They may not all be in the same place at the same time. So it may appear challenging on how best to capture them.

The best way to approach this is to first determine where a high percent of your target audience are at any given time. Then find a way to reach them there.

For example, if your target audience spends much time on social media, then you must first determine which type(s) of social media they spend time on. Then to focus your advertising and promotion on that location.

Another example is if your target audience spend much of their time in travel or out of the office, then communicating with them via mobile will more likely give you better opt-in lead results.

The thing is, most people will readily look at the mobile phone for incoming SMS text messages much sooner than their email. Adding a link to your SMS text message to take your audience to a landing page promoting your products and services can help lead to optimizing your sales conversion rates.

Faster response equals faster sales conversion.

Digital Marketing Secret #3: Persuade Your Audience With Relevant Content

Content marketing is a big part of digital marketing campaigns. Educating your audience through relevant content is a vital part of establishing credibility and trust.

But to sell, you must persuade. That's the third digital marketing secret. Persuasive content is a big key to optimizing sales conversion rates. It's why you should invest in hiring the best copywriters to help you create persuasive content.

This includes persuasive email letters and landing pages that contain sales letters and videos.

The key to optimizing sales conversion rates is to find a persuasive copywriter to provide you with persuasive content. In fact, investing in persuasive content is the single-most important thing you can do to generate sales. Everything else is just window dressing.

How to Maximize Sales Conversion Rate Results In Your Next Digital Marketing Campaign
Once you know the parameters of your target audience, you can develop a viable digital marketing campaign strategy. The key to optimizing sales conversion is to create persuasive content and deliver it to your target audience wherever they are. This includes reaching them on their mobile device. Investing is persuasive content starts with finding the best persuasive copywriter.

Marketing services by Jeff Traister can help you increase your sales conversion through automation and persuasive copywriting. He is a certified Internet marketing automation consultant and direct response copywriter.

To get tips on how you can increase your sales conversion of leads and get customers to buy more from you, go to My Marketing Superhero dot com

About the author: https://EzineArticles.com/expert/Jeff_Traister/2324746

Article Source: http://EzineArticles.com/10338403

How to Start a Social Media Marketing Agency (SMMA 2020) - Digital Marke...

If you want to learn step by step how to start social media marketing as a beginner, Jordan Platten talks through his method

28 Secrets to Become an Influencer & the Need to Digital Marketing Leadership

In this Article, you will find secrets to how to influence online in an authentic way and secrets and formula to the fundamentals of Digital Marketing Success.

(Article by Yasmin Muhammad Elias) 

28 Secrets to Become an Influencer

1. Ask as an Equal

While dealing with your customers, clients or anybody, always remember the rule. "Do unto others as you want them to do unto you". Never do anything or demand anything without injecting politeness into your conversations. Always go for a win-win deal and nothing less. When asking, ask as an Equal so you are neither subordinate nor you subordinate others. Never go servile for your own self-respect. Business is business and it must be win-win. I strongly recommend you read the of Dr. Stephen R Covey on 7 Habits of Highly Effectively People and show your honest leadership as an Equal with anybody you deal in life.

2. Stay Ordinary

One thing that has helped me climb the greater heights and land back to to lower heights is my ability to stay humble. In my Total Quality Management and Leadership classes back in in 2001 to 2004 that I pursued so ardently on one side and on the side I focused on tutoring Mathematics and Science subjects to the High School and College Students is that I could wind it up in 2 simple sentences:

(a) Humility Seeks to Bless. Humble in Spirit progress as the other Higher Spirits take charge of the humble ones and try to bless you in a way we are unaware of though we might be at the best conscious and conscientious level of endeavors and leadership traits. Being Ordinary and staying humble never gets outdated and always remember that.

(b) Pride Hopes to Impress and it falters. Arrogant shouts "I Know the Best" and it falters and is a sure sign of downfall. Penitent man will pass. However, humility dressed in pride progresses.

3. Leap of Faith

Having faith in yourself and still more important having faith in God is everything. The rules of the Game always boils down to Character i.e. first and foremost starts with faith in God and faith in one's own self.

The book of Joe Girard " How to Sell Anything to Anybody" says it all. While selling any products, faith in oneself is mandatory and is far more superior than the faith in the products you are selling's. It's only when we have faith in ourselves despite trials, adversities, hardships and living with 'hope' that everything will turn out right despite the current difficulties, that's when we win. It doesn't matter if you are on the first staircase of of 1000 staircases or on the first rung of a new ladder, even though you cannot see the next second rung or staircase step, we must proceed forward with a 'Leap of Faith' with 100% trust in God.

4. One True Fan

In online and social media, we get excited by the number of likes and fans we have such as on Instagram and Facebook and so on. Always remember, it's far better to have 'One True Fan' who is authentic than in thousands or millions who are not true. Live an authentic life and don't get faked my just likes and number of friends of Facebooks.

5. Start with Skills you already know

While beginning your Leadership towards Digital Marketing, learn not to worry where others have reached. Just be satisfied with where you are and keep moving forward step by step in a strategic systematic approach. The best way to do that is by start with Skills you already you know. Your attempts, efforts, perseverance and persistence will help you on the journey towards permanent success in Digital Marketing and Financial Freedom. Follow the Rules of the Game. As drops make an ocean and so do each step you pursue towards your goal counts. "A journey of a 1000 miles always begins with a first step". Be Proactive and take actions and the rest will follow systematically.

6. Ignorance of the Big Picture

Many people who start their journey towards financial freedom and Digital Marketing Leadership do not understand the need to see the 'Big Picture'. It's called the "Law of Lid" in Dr. John C Maxwell's book on "21 Irrefutable Laws of Leadership". This book is awe inspiring and a must read for anybody who want to succeed in any kinds of leadership be it Digital or otherwise.

7. Give 100%

Whatever you put your hands into, do it with high discipline, dedication, determination, persistence and Integrity.

8. Everyone's Guessing

Anticipate. "The idea of waiting for something makes it more exciting" -Andy Warhol

Do your part of focus on planning and anticipate to give and receive the best.

9. Benefits and Limitations

In any task you undertake, always remember the pros and cons. I mean the benefits and Limitations in each of the tasks you have got to do. For example, when you are doing online business via Digital Marketing Leadership, the Benefits is the long term investment in your flexibility in your leisure hours and also the financial freedom you will attain with it. Nevertheless, there's Limitations too, and that is initially for the first few years just like developing your own business offline, you must undergo a huge discipline, determination and persistence until you see the fruits. Just take an example of a tender coconut seed. In order for the coconut to yield the fruit and give plenty of coconuts, they must be germinated methodically, fenced from harm or damage done by animals, then needs to be watered for 5 consecutive years. It's only in the fifth years of watering the coconut plant that has now become a small tree starts yielding the fruits and now it starts yielding plenty of them every three months. Therefore, foresee the Benefits of Financial Freedom and the hardships to be undergone in Digital Marketing Leadership by honing one skill at a time. Here, Patience, Determination and Discipline is a Virtue.

10. We Rather than I

Always remember "Teamwork is Dream work". Always get the attitude right i.e. it should always be "We" rather than "I". Getting this right is so important. I cannot emphasize the importance of you reading "17 Indisputable Laws of Teamwork" by Dr. John C Maxwell.

11. Failure is the part of the Game

Failures are the stepping stone to success. The lessons we learn when we fail cannot be learnt otherwise. In fact to be success, failure is a part of it and inevitable. Thomas Alva Edison failed 9999 times before he invented the electric bulb. The lessons he learnt was simple: Thomas Edison learnt 9,999 ways he should not do to achieve his targeted vision. I recommend you reading the book "Failing Forward" by Dr. John C Maxwell as he has given umpteen examples on different great and popular personalities failed before they achieved total success.

12. Show an Insight of your life

Digital Marketing Leadership is hard and I cannot under emphasize the reasons why I assert this statement. Besides, keeping learning the latest upcoming Social Media working and procedures to implement, the different plugins and different apps that come up to make our life easier, there's something I must admit i.e. Digital Marketing journey is a struggle because it's so impersonal and it's very difficult for people to Buy In to your ideas unless and until you express your Insights of your life with a finesse and a personal touch. You must treat your customers with same due respect, subtle care and warmth though professionally just as you would treat your guest. Therefore, it's so important to take a friendly approach and show an Insight of your own life yet maintain professionalism.

13. Avoid Negative People like the Plague

An Optimist see the cup half-full and a pessimist see the cup half-empty. Therefore, it's so important to avoid the negative naysayers who will try so hard to convinces and give you hundreds of reasons why it cannot be done. This negative attitude spreads like plague or a pandemic. So, first and foremost, avoid the Negative people and the ignorant ones who try to convince like the plague.

14. Don't be a Show Off

Humble down and humble yourself. Just like any offline business, it's going to take your dedication, time, investment and the most important of all your genuine efforts. Therefore, humble yourself and never Be a Show Off.

15. Become Obsessed

Become so obsessed with your Life Vision and Success and do write them down in your Life Vision Journal Book. Just be Monomaniacal focused on the goals by building a routine and daily rituals.

16. Become Transparent

In Digital Marketing Influence and Leadership, it's so important that you become transparent yet maintain the professionalism. Do not pretend to be perfect. Accept the Imperfection because we are humans at the end of the day and going through the same struggles and putting in efforts sometimes and not yielding the results we choose to. Therefore, become transparent professionally.

17. The Power of Story

Revealing your secrets to success in your earlier successes or failures by having the ability to reveal the truth and hardship with the power of your own story is so important. Since computer and informational technology is so impersonal, we must touch people's heart and that can be done only by the ability of telling your past story connected to the leadership tips you are offering. This helps to build authenticity and trust with your customers.

18. Advertising Works

The investment, efforts and time spent on advertising in different social media and the ability to learn the skills how to go about to expose yourself to more and more customers really works. In Short Adversity Works.

19. A Journey in Social Proof

When it comes to Social Proof, play the turtle game. Let your Social Proof such as in Facebook, Instagram, Twitter grow and develop slow and steady just like a turtle. At the end of the day for a long term success, authenticity matters the most.

20. Sacrifice to Success

We must give up to go up. In any leadership including Digital Marketing Leadership, it's so important to sacrifice especially the first few years, until you really build your online rapport and build your brand. So, the Law of Sacrifice counts a lot.

21. The Power of Routine

The Power of Discipline and building a regular routine cannot be under-estimated. The great monuments such as Taj Mahal and the Pyramids were built in years by carrying one stone or working few hours' daily consistency. Therefore, a routine must be established such as your prayers, meditation, exercises, investing certain amount of hours daily, taking care of your health, heart, mind and soul set. Do not compromise one for another. Both the spiritual and the worldly part of the goals and your power of routine matters. I strongly recommend you read "5 AM Club" by Robin Sharma to build a standard Power of Routine and then build your own to choose your spiritual, financial and family goals.

22. Quality vs Quantity

More always doesn't mean better. Remember, more money could imply more problems. Therefore, broaden your horizon and keep your vision nobler. Focus on Quality rather than Quantity.

23. Choose your Work / Niche Carefully

Whatever you choose to embark your journey on, choose it wisely and carefully. Let the work be nobler and that's when the joy of financial freedom is greater. The joy of giving is greater than the joy of taking. Be a giver.

24. There is no Magic Pill

Just like any business, there isn't any Magic Pill to success. The Magic Pill is only smart work combined with hard work, dedication, sacrifice, discipline, persistence besides striking a proper balance in personal and your professional life.

25. You Don't Need to Reinvent the Wheel

We don't need to reinvent the new wheel. It's already there and you must reflect, contemplate and figure out step by step how to go about.

26. Be Like Water

Be like Water, do not have the destination disease. Keep moving where the journey takes you. As long as you are living a principle-centered life, just relax and enjoy the journey. Do not have a fixed mindset. Just flow like water and focus on the principles and the compass.

27. 90% of Success is just showing up

The great percentage of Success in life is showing up and being there in the game. No matter how hard, do not take a long break. Even if you are imperfect, just keep showing up. That's the rule of any game. Don't think of winning alone. Winners become winners by consistently showing up.

28. Our Life's Purpose

Focus on your life's purpose and ask yourself why you are here. The clearer the picture you have of your Life's Purpose, then the better it's for you and will stay focused consistently no matter what adversities throw on your life. I strongly suggest you read the book by Simon Sinek titled "Find Your Why".

2. The Importance of Leadership in Digital Marketing

Digital Marketing is a marathon and not a 200 meter Sprint Race. The reasons why it's so important to focus on Leadership than Digital Marketing Management can be summarized in points as follows:

• As Technology has become the source of our bread and financial earning, we must realize that there's no short cut strategies, procedures and techniques to the long-term success.

• The unethical approaches in Digital Marketing Management such as click baits (which is nothing but an approach to trick the customers and drag them into your website) may gain short term benefits yet does not fetch long term benefits at all. So, the need to focus on Digital marketing Leadership is so important.

• Taking a systematic approach than a haphazard approach will be like the Turtle and Rabbit Race where rabbit relaxes too much thinking it's quicker and smarter, whereas turtle always moves slow and steady stretching its neck to cross the finish line.

Learn all the intricacies of Digital Marketing Leadership by learning about the plugins and the dire need for the right plugins. Having a product to sell with the great content of your choice does not work any longer. Please remember for every two hours even during your sleep time, there are 200s of new websites coming up. So, it's so crucial to learn the secrets and get the right leadership training in matters such as Keywords, SEO Ranking techniques, using the right plugins, having original content though it can be either rewritten or your own and short, ability to track the pain points of your potential customers, and systematically train to develop your own leadership skills in Digital marketing industry and thus achieve financial freedom.

Thank you and enjoy your journey towards Digital Marketing Leadership and Financial Freedom.

(Resources: 42 Secrets to become an Influencer by Mr. Jerry Banfield (bitdegree.org)

Please visit my site: https://www.ano1products.com

Article Source: https://EzineArticles.com/expert/Yasmin_Muhammad_Elias/1687885

Article Source: http://EzineArticles.com/10350286

3 Digital Marketing Secrets to Turn Opt-In Leads Into Customers

You work hard on compiling and nurturing your opt ins but you still need to get them as loyal customers. These tips from Jeff Traister should help give you some ideas to progress to success

Turning opt-in leads into customers is a top digital marketing goal for many companies. Yet optimizing sales conversion rate results is much harder than it may appear.

Part of the challenge to optimize sales conversion rate involves attracting qualified leads. The more qualified they are, the more likely you can boost your sales conversion.

A bigger challenge to optimize sales conversion rate is first learning as much as possible about each opt-in lead. That's so you can personalize the content you provide along their journey. This can lead to higher sales conversion rates.

Here are three digital marketing secrets to help you turn opt-in leads into customers. By optimizing sales conversion rate, you can see your revenues increase.

Digital Marketing Secret #1: Get Qualified Leads by Focusing on Your Target Audience

Knowing your target audience is perhaps the top priority in marketing. That's because these are the people and organizations most likely to buy your products and services.

The best way to determine your target audience is through surveys and focus groups. This is where you should spend your first marketing dollars. The more you can determine the variables that impact your target audience, the more cost-effective your digital marketing campaigns. Plus, higher response rates.

A quality survey does not just focus on demographics. It's more important to focus on psychographics, buying behavior and awareness of the problem your product or service solves.

A key to a quality market research campaign is to target people who best meet your target audience criteria. Then you can refine the parameters of your target audience based on the results of your research. You can get preliminary results in as little as one day.

Surprisingly, this strategy is too often overlooked by many companies. But if you invest in this strategy it can help you save money in the long run. Plus, increase your ROI.

Outsourcing this project can help you speed up the process. Plus provide an outside perspective to help you better understand your audience.

Digital Marketing Secret #2: Communicate With Your Audience Via Mobile

Your target audience is a moving target. They may not all be in the same place at the same time. So it may appear challenging on how best to capture them.

The best way to approach this is to first determine where a high percent of your target audience are at any given time. Then find a way to reach them there.

For example, if your target audience spends much time on social media, then you must first determine which type(s) of social media they spend time on. Then to focus your advertising and promotion on that location.

Another example is if your target audience spend much of their time in travel or out of the office, then communicating with them via mobile will more likely give you better opt-in lead results.

The thing is, most people will readily look at the mobile phone for incoming SMS text messages much sooner than their email. Adding a link to your SMS text message to take your audience to a landing page promoting your products and services can help lead to optimizing your sales conversion rates.

Faster response equals faster sales conversion.

Digital Marketing Secret #3: Persuade Your Audience With Relevant Content
Content marketing is a big part of digital marketing campaigns. Educating your audience through relevant content is a vital part of establishing credibility and trust.

But to sell, you must persuade. That's the third digital marketing secret. Persuasive content is a big key to optimizing sales conversion rates. It's why you should invest in hiring the best copywriters to help you create persuasive content.

This includes persuasive email letters and landing pages that contain sales letters and videos.

The key to optimizing sales conversion rates is to find a persuasive copywriter to provide you with persuasive content. In fact, investing in persuasive content is the single-most important thing you can do to generate sales. Everything else is just window dressing.

How to Maximize Sales Conversion Rate Results In Your Next Digital Marketing Campaign
Once you know the parameters of your target audience, you can develop a viable digital marketing campaign strategy. The key to optimizing sales conversion is to create persuasive content and deliver it to your target audience wherever they are. This includes reaching them on their mobile device. Investing is persuasive content starts with finding the best persuasive copywriter.

Marketing services by Jeff Traister can help you increase your sales conversion through automation and persuasive copywriting. He is a certified Internet marketing automation consultant and direct response copywriter.

To get tips on how you can increase your sales conversion of leads and get customers to buy more from you, go to My Marketing Superhero dot com

Article Source: https://EzineArticles.com/expert/Jeff_Traister/2324746

Article Source: http://EzineArticles.com/10338403

How To Create An eCommerce Website With Wordpress 2020 -ONLINE STORE- (E...

Some people love to go to ready made solutions, others love to find out the details and do things for themselves.

Wordpress is a great versatile system for building websites and business platforms, due to the numerous extensions you can plug in

Watch this great film from Darrel Wilson

Digital Marketing Tips You Must Know

If you are looking for overall tips on digital marketing, this article from M Shalini gives a combination of strategies


You'll agree with when it is said that digital marketing - and all its sub-classifications, including SEO, online networking, content creation, email, and that's only the tip of the iceberg - is basic for any organization's as well as personal development.

With more than four billion internet users, and more than 3.4 billion active social media users, it makes sense that digital advertising is fundamental for contacting a bigger crowd than you could through traditional techniques alone. To help inspire you coming up with your digital marketing strategy, keep reading to learn some critical tips you must know.

Don't Just Write About Products and Services

That can distance any person who isn't already close to buying. Rather, put the time in finding out about what your intended interest group is keen on, and create content that adjusts these interests to what your image can offer. For instance, in case you're selling espresso machines, you may make a blog series that is about"the various ways to improve your morning schedule".

Focus on The Long Term

In any case, utilizing short-sighted strategies that produce some attention and may bring about a momentary spike eventually won't set you, or your clients, up for accomplishment in the long term. As digital marketers, you should concentrate on creating request through supportive and client driven campaigns.

Remain flexible as audience preferences shift

You constantly need to guarantee that digital strategies stay relevant to your intended target group. For example, in case you're focusing on a gathering who's active on Instagram, center around that stage and consider utilizing your resources to make engaging Instagram Stories, rather than investing a lot of energy making YouTube videos. However, focus on if, and when, your audience's preferences shift.

Try New Things

For instance, in case you're experiencing low commitment with your advertising messages, try out inventive titles to help your open rates. Or on the other hand,release a series of themed content that keeps your audience coming back for more. Little changes can have huge outcomes.

Incorporate SEO into your overall content strategy

Incorporating a SEO technique into your topic choice and blog writing is the most ideal route for long term traffic growth. Use websites like Ahrefs or SEMRush to discover what individuals in your industry are searching for and discussing as an initial step to maximizing your blog's potential.

Match your content to every stage of a buyer's journey

It doesn't make sense to focus on a promotion for a business demo at someone in the awareness stage. It likewise doesn't make sense to focus on awareness stage offer, like recommend a blog post, at somebody who is ready to purchase. Therefore, it is crucial to match your content to every stage of a buyer's journey.

The Takeaway

The significance of digital marketing is that you can, without much of a hassle, track and screen your campaigns. At the point when you put time and cash into your campaigns, you want to know if they are working. Digital advertising makes it simple for you to follow your campaigns, which allows you to adjust and drive for better outcomes.

If you are looking for a digital marketing company in Mumbai, we suggest that you check out CrawlMyLine. They are the best digital marketing agency any online business can ever get.

About the author: https://EzineArticles.com/expert/Shalini_M/2609777



Article Source: http://EzineArticles.com/10327621

Give your career a new dimension with digital marketing

If the benefits of spending time and money on digital marketing are unclear, just have a read of this article by Ryan Justin

Not only does he outline the need for using the online domain as an essential marketing tool but he always takes us through why it is a necessary part of any business and a career in its own right for those who shine. Maybe you want to get into marketing in its own right or maybe more likely you need to understand a bit about it to be able to outsource to the right person. Just read on to find out more.

Will you learn this skill to enable business success?

Are you devoting enough of your marketing budget in the right direction?

Could you indeed outsource some of that to those professionals who take this vocation to great effect?

Or will you be the go to person for businesses to come to?

Ryan Justin takes us through it now

You cannot deny the fact that every business of every domain, irrespective of their scale, big or small, must have a digital online presence and a digital marketing strategy as a part of their marketing strategy. And this opens numerous scopes and plenty of opportunities in digital marketing. With the drastic expansion of the internet in the past few years, digital marketing is also evolving. A digital marketer promotes businesses online.

So, all the online ads you see, the suggestions you see, the images you see or the articles and blogs that you read online are in one way or the other the workings of a digital marketer.

So what is digital marketing?

There is not much difference between traditional marketing and digital marketing. The goal of digital marketing is to attract customers to the business, just like in the case of conventional marketing. And all the methods you use for the promotion of a product or service is categorized under digital marketing. Digital marketing does not have only one domain, but many. Email, social media, search engine, are amongst the many that fall under digital marketing. The field of digital marketing is continuously changing and evolving.

The techniques that are effective in this ever-evolving today may not be so fruitful in the years to come.

Why choose digital marketing as a career option?

Digital marketing is a vast domain with a wide range of divisions in the same. In the world of digital marketing, there is a job for everyone, irrespective of the fact that you are a creative person or a technical one. There is a job role for every individual, matching their specializations. With everything shifting their focus to digitalization, and all business irrespective of the field is focusing on creating a robust online presence.

There is a high demand for digital marketers

With every business making an online presence, it is natural that they need digital marketers for their company. So learning an in-demand skill has no harm. Always ensure that you choose the best institute for digital marketing course online in Delhi.

You can start your own business or promote your existing business if you have one

Learning digital marketing is imperative for all individuals who are aspiring to be entrepreneurs. Reduce the costs of promoting your business and target the right audience with your knowledge. Also, you can track your progress, real-time, without depending on anyone else.

Studying digital marketing will help you to start your online business with your knowledge and skills acquired. Also, you can become a freelancer and provide services or become a digital marketing consultant. There are endless options to explore in the world of digital marketing.

More money, do you need any other reason?

If you are not happy with your salary, learning a digital marketing course online in Delhi will help you to get better roles in an organization. Moreover, if you are starting your careerComputer Technology Articles, why struggle when you have the easiest and the most demanding job roles available.

Articles source: http://www.articlesfactory.com/articles/education/give-your-career-a-new-dimension-with-digital-marketing.html

Best Video Marketing Tips You Should Know About

Video marketing is very much our theme these last few days

Showcasing your product or service is key

Keeping things simple is a good tip

Keeping things interesting is a better tip

... and stay consistent to your overall strategy

I'll let Cameron Nvack explain in the article that follows

If you're responsible for marketing a business, you need to get involved with making videos for your company. No two ways about it; video marketing is an effective and evolving tool for marketing that nearly every marketing manager can benefit from. Check out the tips in the following article to get started on your video marketing campaign today.

Don't be afraid of complex video marketing strategies. It is simple to make a good video with basic equipment. You can show customers your workplace, manufacturing centre or just discuss your expertise.

Videos can easily be used to explain your products or services to potential customers. Seeing how a product works will help your customers understand how to use your product and why buying from you is preferable to other sellers. So, learning to make videos to explain what you are selling will easily help build your customer base.

After you have published your video, include your web address in the video description. You will also want to include several keywords that describe your video in the description. This will help users find your information and search engines effectively rank your video. Your web address can also be included in your video.

When shooting a video it is okay to keep things simple with your equipment. In most cases, it's not the technical brilliance of the clip that achieves the desired results. Some of the most basic video marketing has been done by large corporations like Dell or Apple.

Remember how important a catchy title is to the success of your video. More viewers will be interested in your videos if the titles make sense and attract their attention. This is what makes them more interested in the topic you're discussing. Take some time to brainstorm titles that are creative if you want your video marketing to be successful.

If you are thinking of using video marketing to increase your sales and website traffic, then look to your competition for some clues. See what is working for them and try to capitalize off of this information. You do not have to copy them, but see what is working for them and try to make it work for you.

Don't only rely on videos in your marketing campaign. They are great marketing tools, however, they should not replace your other marketing tactics. Videos should not replace content creation like article writing or blogging. Videos should simply be used to enhance the content in your marketing campaign and to build up your link portfolio.

The content you use needs to be interesting. Make your video really pack a punch. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. A lot of people want to watch videos that are relevant. Interesting videos ultimately increase traffic.

Maybe you aren't going to be the star of your show, but you do need to find a good spokesperson or mascot to help market your videos. Try to find somebody that is natural when speaking and generally makes people around them feel comfortable. People want to watch somebody they feel that they can trust.

If you have a product that is quite difficult to use, you should create a video that will give step-by-step directions to users. They will appreciate the time you took to explain your products to them. This will make it more likely they will come to you when looking for additional products.

Keep in mind that some people surf the Internet using large screen televisions for their monitors. YouTube accepts large video files now. So, do not turn your nose up at high-definition content. Someone looking at your content on a fifty-inch plasma will not buy from you if they just see pixels.

Make sure each video contains a clear call to action. Inform your viewers of where your products and services are located and insist that they act immediately. Make it easy for your visitors to follow through by making your instructions simple and clear. Specific, bold calls to action are smart ways to conclude your videos.

Perfection is not your goal! You do not need professional equipment to create quality videos. A webcam or a basic camera will be enough. Also, if you have a cell phone with a video camera on it, you can utilize it for your work. So long as you have solid information and remain professional, people are going to watch your videos.

Try to let your unique personality come through in your videos. Your audience is predominantly interested in seeing exactly what you have to offer. The more viewers feel that they know you, the more likely they are to develop a relationship with your brand and not with your competitors! Many customers appreciate the chance to link a friendly face to a company and its products and services.

Don't think in terms of a single video. Think of an entire series of videos, which can become a marketing campaign. If you create a show which appears every week on a specific topic, for example, people will come back to see what's new, and you'll grow a loyal viewer base.

Once you begin with video marketing, you'll probably find it impossible to stop. It's effective, easy, cost-effective and really fast to produce! It can also put your business on the Internet map, boosting your customer base right along with the bottom line. Get started soon and realize your potential in video marketing.

Cameron Nyack is an Accountant and Business Consultant currently involved in the TeleMedicine field, a fast-growing part of the healthcare system and is looking for Independent Brokers. Learn more about Cameron at his website, http://cameronnyack.com

About the author: https://EzineArticles.com/expert/Cameron_Nyack/2629136

Article Source: http://EzineArticles.com/10072351

Why should a business go for Digital Marketing?

Are you just looking to get started in digital marketing and visiting this blog for the first time?
If so your timing could not have been better

In today's featured video Pranshu Khanna does a very thorough analysis of the reasons why a digital marketing strategy is crucial for your business. The video may be a couple of years old but the rationale is as fresh as ever

Highlighting the benefits of digital marketing helps you see the way ahead

7 STEPS TO STARTING AN ONLINE BUSINESS

Have a look at this summary video of getting into online selling
It is an honest and open appraisal of how to get going from Silicon Valley Girl where the steps you need to take are broken down really well

Let me know how you get on

How Social Media Marketing will help you?

This interesting article by Lokesh Sharma, as the title suggests, looks at “How Social Media Marketing will help you?”

Social media marketing is one of the best ways to reach your customers and tell about your business in more effective way.

Social media is very important to build a strong and consistent brand across all social media platforms.

Do you have a SOCIAL MEDIA PAGE for your business?

Nowadays no business can thrive without social media handles, some of the best social media platforms include FACEBOOK, INSTAGRAM, TWITTER AND LINKEDIN.

All these platforms have a daily combined active user of up to 2 billion… Imagine your possibilities.

Marketing

Think of it as an investment in your business.
NOT AN EXPENSE!

I encourage business owners to think of their marketing as an investment and not an expense. The purpose of marketing is to create brand awareness as well as AMAZING return on investment. (Marketing)

So, a lot of small/local businesses only see the upfront cost when initially thinking about marketing and not the long-term impact that it will have on their business. Think in the long term…

There are some Social Media Marketing strategies that you should be focusing on

• Define goals and objectives.
• Put together a winning team.
• Understand your audience.
• Look and listen.
• Choose a social platform
• Create a content plan and calendar.
• Monitor, analyses, engage and repeat.

What’s new in Social Media?

Social Media offers some of the new feature that you are going to witness on the social platforms in the coming days

Facebook is testing a new option to cross post FACEBOOK stories to Instagram.
LinkedIn will make 16 LinkedIn courses for free in coming days.
INSTAGRAM shares new information prompts on coronavirus in home feeds.
INSTAGRAM IS testing new option to reshare live videos on IG TV
YOUTUBE changes trending tab to explore which will show more content categories at one place.

Goals of Social Media Marketing

BRAND AWARNESS
BUILDING COMMUNITY
LEADS AND DRIVE SALES

Social media marketing can’t be summed up with just 3 goals but these 3 goals right here should be your main focus:

As a Social media consultant, it is your business to take care of another business.

BY THAT I MEAN it is your business to grow your brand that isn’t yours. You create brand awareness which in turn builds a community around a brand which also builds leads and drive sales.

“SOCIAL MEDIA MARKETING IS POWERFUL FOR ANY BUSINESS.
Business that realize this will thrive

The others will regret….”

It isn’t just Advertising. Its brand/business

EXPOSURE it becoming the dominant force in your local community.

Reasons Why You Advertise on Social Media

• Social media advertising allows you to connect with the people who need your services or products.
• Social media provides varied platforms and numerous advertising formats.
• Social media platforms allow you to create specific target audiences.
• Social media platforms drive targeted traffic to your website or landing page.
• Social media marketing will get you more sales.
• The ROI on social media ads is unbeatable.
• Advertising on social media offers insights of your customers.

Social Media Platforms
Every social media platform is different and important!

Its time to treat them that way! You shouldn’t share the same piece of content to each platform. You have to adapt to that specific platform and repurpose it.

INSTAGRAM: This is where you are telling people about your content piece by taking a picture of your shake at a cute café. Instagram is about showing the content.

FACEBOOK: This is where you are telling people about your content. For ex you could write a post about how you re loving your new dress. This is where you can let your copywriting skills shine!

TWITTER: This is where you popup your followers. Post about things on the go and short snip bits of your days. Tweet that you are all about that VENTI life nowadays (and don’t forget the hashtags)

PINTREST: Here is where you get to share your expertise! Have a great skinny vanilla latte recipe Go ahead and pin it!

LINKEDIN: We are going to go ahead and tell you LINKEDIN is not dead! It’s a great place for business owners to connect! So, if you are coffee shop owner, don’t forget to include it on your profile.

YOUTUBE: We all love YouTube. It’s the best place for long video content. Go ahead and share some coffee reviews taste tests and tutorials on YouTube!

SOCIAL MEDIA IS ABOUT THE PEOPLE, NOT ABOUT YOUR BUSINESS.
PROVIDE FOR THE PEOPLE AND THE PEOPLE WILL PROVIDE FOR YOU.

You can certainly drive sales through #socialmedia by posting products and offers but establishing loyalty between your customers and your company is the true purpose of social media. Don’t you agree?

Social Media Platforms Explained Above
FACEBOOK: ENGAGE THEM

TWITTER: LISTEN TO THEM

LINKEDIN: EDUCATE THEM

YOUTUBE: SHOW THEM

PINTREST: SHARE WITH THEM

INSTAGRAM: GET TO KNOW THEM

Which platforms are you on for your business?

Share in the comments!

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Author's Bio: 

Lokesh Sharma is a Indian Computer Architect and Internet entrepreneur who is co-founder and CEO of PaceLab International Group. Lokesh has over 10 years of experience in Technology, building complex platforms and accelerating sales and growth through use of Technology.
Lokesh obtained Masters in Computer Science from Coventry University and MBA from University of Leicester in England. As the CEO of PaceLab, Lokesh vision is to help brands connect with the customers globally driving sales and revenue for the success of the firm.

Article source: https://www.selfgrowth.com/articles/how-social-media-marketing-will-help-you