6 Digital Marketing Tips for Marketers in 2020

If you are looking for some digital marketing tips, you are on the right page. In this article, we are going to discuss 6 of the most effective online marketing tips and tricks. With these tips, you are most likely to enjoy great results.

1. Optimize your site for Voice Search

According to predictions, half of the searches will be based on voice search feature in 2020. Therefore, we suggest that you focus on this aspect of your online marketing strategies. In other words, your business must be voice search supportive. For instance, you can have the "near me" feature, which will recite the best local results if the users use the term to make a voice search.

2. Benefit from Influencer Marketing

Currently, the fastest growing digital marketing is influencer marketing. The thing is that people tend to purchase products recommended by their favorite celebrities. These are known as social media influencers.

Today, social media influencers are also quite trustworthy in the eyes of their followers. Therefore, you can hire them for your influencer marketing campaigns. The good thing is that you don't have to spend a huge sum of money for these campaigns.

3. Revaluate your Paid Advertising Campaigns

With time, advertising is going through a lot of changes. And this has changed the needs of businesses as well. Today, the advertising trend is to focus on what a product or service can do for the users.

What you need to do is personalize the advertisements by including the features of the products that the users may have a deep interest in. Aside from this, the ads must be straightforward and concise.

4. Consider Personalization

According to statistics, at least 70% customers that buy online have a liking for personalization on blogs and sites. For instance, if a buyer buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.

5. Consider the Visual Search Feature

According to statistics, visual search is also quite effective these days. In simple words, if a user clicks a product photo of their choice, websites, such as Pinterest and Google show the buying options right under the picture of that product. So, the buyers have the liberty to buy the product by clicking the photo.

6. Post Video Content

Video content is quite popular on social media platforms, such as Facebook. If you look at statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. As far as finding out more about a product, at least 68% of buyers like to watch short videos instead of reading long articles, manuals or infographics.

The Takeaway

Although the world of digital marketing seems quite challenging, you can make these campaigns much easier to run if you hire the services of a good online marketer. So, it's better to look for a good professional service provider.

If you are looking for automated SEO software for article marketing or increase website traffic, we suggest that you check out AllStarBoost

Article Source: http://EzineArticles.com/10291660

About the author: https://EzineArticles.com/expert/Shalini_M/2609777

7 Actionable Strategies For Greater Social Media Impact

Susan Regier

With the growing expanse of social options to create brand awareness, do you know where you should be hanging out?

It's impossible to be everywhere, so choose two or three platforms where your customers and prospects are hanging out and post, share, and comment regularly.

To get the most out of your efforts, here are my top 7 actionable strategies to ensure your brand is receiving optimal impact.

1. Include an Engaging LinkedIn Headline or Facebook Intro: Don't say you're "Self Employed" or a "Business Consultant." Instead, tell people exactly what you can do for them; for example, "Copywriter, Marketing Strategist & Brand Storyteller to Accelerate Your Sales & Profits."

2. Write a Compelling Summary or About Section: Answer the question, "what do you do?" As with all your marketing messages, write from your customer's point of view. So what challenges do you solve or solutions do you provide - meaning the outcomes that your customers receive when working with you?

3. Update Your Contact Info: Please, please, please include your phone number, your complete address if you're a storefront (link to Google Maps), and a link to your Website. I'm probably not the only one who has been on the road searching for a particular store and feeling frustrated as I scroll around trying to find an address or phone number. And similarly, I've arrived at closed stores, even though their hours are listed as being "OPEN." If you change your operating hours, change your Website and all social media listings!

4. Use Brand Images: When it comes to graphics, be sure to use a professional headshot and not a cute image of your dog. Seriously! This is your brand we're talking about. Include a branded cover photo or background image as well - don't leave the default blue background (LinkedIn) or blank space. This could be your first impression - make it a great one!

5. Customize Visual Content: Each social platform has its own design standards when it comes to graphic size, so be sure to size your graphics accordingly. I use Canva to create my graphics as they make it simple to resize an image for various platforms with a quick click of a button and a few minor design adjustments.

6. Share Your Videos: According to LinkedIn expert. Goldie Chan, videos get shared three times more than static images. Create short (one to two minutes or less) videos that clarify a point, teach a lesson, or offer a helpful tip. Add your logo and a call to action.

7. Create a Social Media Calendar: By creating a framework of posts, you can easily share content that resonates with your audience and promotes your brand effectively. Use an Excel spreadsheet or download a free template online to get started. List the products and services that you want to promote each week along with inspirations (Motivation Mondays or Fun Fridays), customer stories, blog posts, video tips, shared articles, etc. The list is endless. Creating a framework for each week or each month takes the headache out of deciding what to post each day and ensure you're not too salesy. These are "social" platforms, not a sales call.

Original article by Susan Regier at:
https://ezinearticles.com/?7-Actionable-Strategies-For-Greater-Social-Media-Impact&id=10247696