All you need to know about getting your website set up for your affiliate marketing business, including bonuses on niche and product selection
Showing posts with label website success. Show all posts
Showing posts with label website success. Show all posts
Sunday 6 September 2020
Thursday 25 June 2020
Write Website Copy That Sells - Try a Little Flesh with Your Flash
Write Website Copy That Sells - Try a Little Flesh with Your Flash
By: Paul Matthews
Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia.
But customers are not buying.
You wonder if it's the writing. How can that be? You remembered the two key mantras for website content - "write for the search engines" and "write for the medium." You used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because you laid it out with the internet in mind using short sentences, brief paragraphs, and bullets to list your key points. Customers might be reading, but they still are not buying.
Chances are your site copy has been optimized for technology not people.
Even on the internet, selling is still about connecting to people. So how do you press the flesh across broadband? Start where brick and mortar relationships do - trust. Why not become the trusted provider in your marketspace? You can use words to raise your credibility in at least 25 different ways.
Here are two of them:
1) write the way customers speak and
2) replace your pitch with a theme.
People instinctively trust strangers who speak like them. If you find this article useful, how would you tell someone? Are you really going to say, "I read an unusually amazing article that fundamentally increased my sagging sales"? Not likely. Weak copywriters, not people, use too many modifiers. "Amazing," "fundamentally," and "sagging" weaken trust. How's your site for modifiers?
Give it the finger test.
You might not want fingerprints on your screen, so I suggest printing a copy of your homepage content. Now, put your baby finger on the first modifier you can find. Put your ring finger on the next adjective or adverb. Repeat until you run out of modifiers or fingers. If your page is a handful, you've got too many modifiers and your copy is hype heavy, not trustworthy. In addition to giving readers copy that matches how they speak, it helps to give them time to get to know you.
Customers need time before they trust.
They will get used to your site in tiny steps, so hold off selling; buy some time. Have a theme for your site, introducing your offer only after your customer feels comfortable. Themes are a subtle form of repetition because they continually reinforce a single concept. Repeated exposure to an idea usually makes it familiar and safe. Remember the first time you used instant messaging or the family car - not so scary now.
Let's say your site is selling dental floss.
Instead of listing the benefits of DentaThread, you could tie the presentation together under the central idea "Some people have nothing to smile about." The opening section could point out how the discomfort of gingivitis wipes the grin off a person's face. Another segment would show how ugly cavities make someone too self- conscious to smile. Yet another piece would reveal how the high cost of root canal causes an individual to frown. In this way, three versions of one idea help the site grow on the visitor: one idea, three versions. Does your homepage have a theme? How many chances does your site give visitors to get comfortable with you?
In this article, I tried to use the language of my readers and hang it on a central idea, trust. Did it work? Did it help? If yes, I guess I proved my point. If no, I have 23 more ideas to go.
Author Bio
Paul Matthews is The Rezon8or specializing in high resonance copy that sells... all click, no slick. For a FREE site copy analysis and a chance to win a FREE homepage makeover go to www.therezon8or.com
Article Source: http://www.ArticleGeek.com - Free Website Content
http://www.articlegeek.com/internet/online_business_articles/write_website_copy_that_sells.htm
By: Paul Matthews
Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia.
But customers are not buying.
You wonder if it's the writing. How can that be? You remembered the two key mantras for website content - "write for the search engines" and "write for the medium." You used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because you laid it out with the internet in mind using short sentences, brief paragraphs, and bullets to list your key points. Customers might be reading, but they still are not buying.
Chances are your site copy has been optimized for technology not people.
Even on the internet, selling is still about connecting to people. So how do you press the flesh across broadband? Start where brick and mortar relationships do - trust. Why not become the trusted provider in your marketspace? You can use words to raise your credibility in at least 25 different ways.
Here are two of them:
1) write the way customers speak and
2) replace your pitch with a theme.
People instinctively trust strangers who speak like them. If you find this article useful, how would you tell someone? Are you really going to say, "I read an unusually amazing article that fundamentally increased my sagging sales"? Not likely. Weak copywriters, not people, use too many modifiers. "Amazing," "fundamentally," and "sagging" weaken trust. How's your site for modifiers?
Give it the finger test.
You might not want fingerprints on your screen, so I suggest printing a copy of your homepage content. Now, put your baby finger on the first modifier you can find. Put your ring finger on the next adjective or adverb. Repeat until you run out of modifiers or fingers. If your page is a handful, you've got too many modifiers and your copy is hype heavy, not trustworthy. In addition to giving readers copy that matches how they speak, it helps to give them time to get to know you.
Customers need time before they trust.
They will get used to your site in tiny steps, so hold off selling; buy some time. Have a theme for your site, introducing your offer only after your customer feels comfortable. Themes are a subtle form of repetition because they continually reinforce a single concept. Repeated exposure to an idea usually makes it familiar and safe. Remember the first time you used instant messaging or the family car - not so scary now.
Let's say your site is selling dental floss.
Instead of listing the benefits of DentaThread, you could tie the presentation together under the central idea "Some people have nothing to smile about." The opening section could point out how the discomfort of gingivitis wipes the grin off a person's face. Another segment would show how ugly cavities make someone too self- conscious to smile. Yet another piece would reveal how the high cost of root canal causes an individual to frown. In this way, three versions of one idea help the site grow on the visitor: one idea, three versions. Does your homepage have a theme? How many chances does your site give visitors to get comfortable with you?
In this article, I tried to use the language of my readers and hang it on a central idea, trust. Did it work? Did it help? If yes, I guess I proved my point. If no, I have 23 more ideas to go.
Author Bio
Paul Matthews is The Rezon8or specializing in high resonance copy that sells... all click, no slick. For a FREE site copy analysis and a chance to win a FREE homepage makeover go to www.therezon8or.com
Article Source: http://www.ArticleGeek.com - Free Website Content
http://www.articlegeek.com/internet/online_business_articles/write_website_copy_that_sells.htm
Sunday 21 June 2020
5 Reasons Why Headlines Are Crucial To Your Website's Success
5 Reasons Why Headlines Are Crucial To Your Website's Success
By: Robert Boduch
With such visual and sequential prominence, it's little wonder why headlines are the number one key to an effective web site.
Without a powerful lead, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.
Nothing is more important to getting your message noticed than the first few words on a page. If you're not allocating a sizable percentage of your time and creative effort to the headline used on each page of your website, you could be losing out on a large chunk of business.
Top copywriters understand this concept well. They know how essential it is to capture attention by literally stopping pre-occupied prospects in their tracks. It's the reason why headlines command so much of their collective creative effort.
Here are five good reasons why your site headlines deserve greater emphasis and attention:
Why Headlines Are Crucial #1: Headlines Are Natural Attention Getters.
The majority of online prospects are quick scanners. No one reads the body copy of a page without first reading and being pulled in by the headline. Headlines are the first thing your visitors see. They jump out visually and command attention. Headlines are leads set distinctly above the rest of the text. Often the typeface, size, and style used for headlines contrasts with that uses in the body copy. It's a proven approach that naturally attracts eyeballs, virtually forcing interested prospects to grasp the message of the headline and to read on.
According to advertising legend David Ogilvy, 5 times more people read headlines than body copy. Although Ogilvy was talking about print advertising in general, the observation is certainly applicable to websites as well. With 5 times the readership, headlines have the power and capability to make any message many times more successful.
Why Headlines Are Crucial #2: Site Headlines Serve As Valuable Guides To The Busy Surfer.
Headlines reveal key details. They tip off readers as to what follows. They provide clear signals to help readers decide whether they should stick around for the full message, or dash off to something else - something better suited to their own special needs and interests. As a quick summary of the entire piece, the headline either attracts continued interest and readership, or they repel it. Without a headline, the reader is forced to wade through a portion of the text to understand the meaning. Forcing readers to do this is to risk losing them altogether. It's sales suicide. In effect, having no headline will cost you at least 80% of your potential audience.
Why Headlines Are Crucial #3: Headlines Prepare The Reader For What Is To Come.
Headlines stimulate interest. They captivate, arouse curiosity and stimulate the desire for more. It's the headline that starts the reader's motor running. A good headline sets up a feeling of expectation as the reader anticipates discovering more -- and can't wait to get it!
Successful headlines address specific audiences. They open prospects minds to new possibilities and expand their level of enthusiasm and interest. The best headlines involve prospects... virtually guaranteeing their sustained attention for the time being.
Why Headlines Are Crucial #4: Headlines Simplify The Learning Curve.
Every headline serves to introduce whatever follows. As an opening or lead-in, the role of the headline is to succinctly communicate the essence of the message it precedes in an interesting and compelling way. Effective headlines and sub-headings reveal key bits of information -- often with the added power of emotion. A review of the various headings alone can often provide one with the gist of a given message. This makes it faster and easier to understand, remember, and review. Use your headings to generate emotional involvement and you increase the chances prospects will go back and read more of your copy.
When you make it easier to read and comprehend your messages, you increase the chances of making the sale.
Why Headlines Are Crucial #5: Headlines Allow You To Deliver Your Biggest Bang Right Up Front.
Capture attention and interest at the outset, by using your most appealing selling point. If your strongest, most desirable product attribute (benefit) fails to pull prospects in, surely nothing else you could ever say would do the trick, either. They're your initial point of contact with visitors -- that's why headlines play such an important role.
The stronger and more compelling your headline, the more readers are likely to read on and spend more time at your website. Create every headline to grab attention and inspire interest. The more alluring and irresistible you can make it, the more genuine prospects you'll attract and ultimately, the more sales you'll record.
Headlines are powerful marketing tools when used effectively. Take a good look at your site headline. Could you add more intrigue, curiosity, or interest? Test different headlines by trying various appeals and offer combinations. Keep an eye out for additional headline opportunities throughout your sales letters, as well as on other pages on your site. Make your headlines impossible to miss and difficult to ignore... then, watch your results soar!
When you see the difference a strong opening statement makes, you'll see why headlines are the most important part of your sales copy.
More resources at www.makeyoursalessoar.com
Author Bio
Robert Boduch is an author of dozens of best-selling books, reports and articles on the art and science of selling. A free newsletter targeted at anyone interested in selling more of anything is available at www.makeyoursalessoar.com
Article Source: http://www.ArticleGeek.com - Free Website Content
http://www.articlegeek.com/internet/web_design_articles/website_headline_success.htm
By: Robert Boduch
With such visual and sequential prominence, it's little wonder why headlines are the number one key to an effective web site.
Without a powerful lead, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.
Nothing is more important to getting your message noticed than the first few words on a page. If you're not allocating a sizable percentage of your time and creative effort to the headline used on each page of your website, you could be losing out on a large chunk of business.
Top copywriters understand this concept well. They know how essential it is to capture attention by literally stopping pre-occupied prospects in their tracks. It's the reason why headlines command so much of their collective creative effort.
Here are five good reasons why your site headlines deserve greater emphasis and attention:
Why Headlines Are Crucial #1: Headlines Are Natural Attention Getters.
The majority of online prospects are quick scanners. No one reads the body copy of a page without first reading and being pulled in by the headline. Headlines are the first thing your visitors see. They jump out visually and command attention. Headlines are leads set distinctly above the rest of the text. Often the typeface, size, and style used for headlines contrasts with that uses in the body copy. It's a proven approach that naturally attracts eyeballs, virtually forcing interested prospects to grasp the message of the headline and to read on.
According to advertising legend David Ogilvy, 5 times more people read headlines than body copy. Although Ogilvy was talking about print advertising in general, the observation is certainly applicable to websites as well. With 5 times the readership, headlines have the power and capability to make any message many times more successful.
Why Headlines Are Crucial #2: Site Headlines Serve As Valuable Guides To The Busy Surfer.
Headlines reveal key details. They tip off readers as to what follows. They provide clear signals to help readers decide whether they should stick around for the full message, or dash off to something else - something better suited to their own special needs and interests. As a quick summary of the entire piece, the headline either attracts continued interest and readership, or they repel it. Without a headline, the reader is forced to wade through a portion of the text to understand the meaning. Forcing readers to do this is to risk losing them altogether. It's sales suicide. In effect, having no headline will cost you at least 80% of your potential audience.
Why Headlines Are Crucial #3: Headlines Prepare The Reader For What Is To Come.
Headlines stimulate interest. They captivate, arouse curiosity and stimulate the desire for more. It's the headline that starts the reader's motor running. A good headline sets up a feeling of expectation as the reader anticipates discovering more -- and can't wait to get it!
Successful headlines address specific audiences. They open prospects minds to new possibilities and expand their level of enthusiasm and interest. The best headlines involve prospects... virtually guaranteeing their sustained attention for the time being.
Why Headlines Are Crucial #4: Headlines Simplify The Learning Curve.
Every headline serves to introduce whatever follows. As an opening or lead-in, the role of the headline is to succinctly communicate the essence of the message it precedes in an interesting and compelling way. Effective headlines and sub-headings reveal key bits of information -- often with the added power of emotion. A review of the various headings alone can often provide one with the gist of a given message. This makes it faster and easier to understand, remember, and review. Use your headings to generate emotional involvement and you increase the chances prospects will go back and read more of your copy.
When you make it easier to read and comprehend your messages, you increase the chances of making the sale.
Why Headlines Are Crucial #5: Headlines Allow You To Deliver Your Biggest Bang Right Up Front.
Capture attention and interest at the outset, by using your most appealing selling point. If your strongest, most desirable product attribute (benefit) fails to pull prospects in, surely nothing else you could ever say would do the trick, either. They're your initial point of contact with visitors -- that's why headlines play such an important role.
The stronger and more compelling your headline, the more readers are likely to read on and spend more time at your website. Create every headline to grab attention and inspire interest. The more alluring and irresistible you can make it, the more genuine prospects you'll attract and ultimately, the more sales you'll record.
Headlines are powerful marketing tools when used effectively. Take a good look at your site headline. Could you add more intrigue, curiosity, or interest? Test different headlines by trying various appeals and offer combinations. Keep an eye out for additional headline opportunities throughout your sales letters, as well as on other pages on your site. Make your headlines impossible to miss and difficult to ignore... then, watch your results soar!
When you see the difference a strong opening statement makes, you'll see why headlines are the most important part of your sales copy.
More resources at www.makeyoursalessoar.com
Author Bio
Robert Boduch is an author of dozens of best-selling books, reports and articles on the art and science of selling. A free newsletter targeted at anyone interested in selling more of anything is available at www.makeyoursalessoar.com
Article Source: http://www.ArticleGeek.com - Free Website Content
http://www.articlegeek.com/internet/web_design_articles/website_headline_success.htm
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