3 Things To Know About Video Marketing

 Video marketing is really growing. Think about how many times you see video content on social media these days and how you're more likely to watch that than read a post

For some great information on video marketing, read what Terry Phong has to say

Videos not only add life to your presentations, but it's also the fastest-growing type of media online. If you're looking to promote or grow your business with Video Marketing then you're in luck. You will discover in this article 3 tips on how to make use of this visual technique.

For starters, videos do a great job of grabbing the attention of people surfing on the web. The truth is, most people are much more likely to become excited about the dynamic content of a video than they would be over just some plain written text. Also, given the fact that most people have short attention spans these days, they prefer to watch a video over reading an article post.

Tip #1 - Know Your Audience and Create Videos They Want

You need to know what your audience wants and then give it to them. This may seem obvious but a lot of businesses are so focused on their products or services that their target audience may get lost in the shuffle. People will have questions that they want answers to in your niche, so make it your business to find out what these are and create videos around them.

Videos can definitely transform your static presentations into lively, more engaging messages that trigger emotions, and help to communicate on a deeper level than nearly any other form of marketing. There's nothing wrong with using videos to establish your presence within your market or to define your brand, you just need to know who your target audience is. This brings us to the next tip.

Tip #2 Optimize your Videos for Search

Do some keyword research in your niche. Figure out what your audience may be searching for when they are doing a query on the search engines, then create appealing, keyword-rich titles for your videos and a keyword-rich description that tells people what the video is about. Be honest though, people do not want to be deceived so don't say that it is about something when it isn't. Also, use related keywords in your video tags.

Try to add the word "Video" to your title too as this will help you to rank in Google and the other search engines. Lastly, upload your video to YouTube if you want your video to rank highly in a YouTube search. Do this even if you have your own video hosting. Your video is now ranked and you're starting to see some traffic, all you need now is some sales!

Tip #3 Monetize Your Video

So, if you want people to buy your product or try a service from you in a video, you need to attach a working link to it. The link should be in the video player. This way, your link will always be available, especially if your video is being shared. You can do this through the use of a text box on your video. This is a great way to let people know where they can go to find you and your products. If you don't include the URL, they'll just watch the video and move on with no way to make a purchase even if they wanted to.

As you can see, video marketing is one of the best ways to promote your business. Through video marketing, you can reach an entirely new audience that will help your business experience growth and success. Remember the contents of this article when it's time to enhance your business with video marketing and be sure to visit my blog terryphong.com for more online marketing tips.

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Using TikTok For Marketing Success

If you are fascinated by the idea of using all socialmedia to promote your brand and grow your online business then you have probably thought about TikTok and maybe even more probably dismissed it

But why? There is a fair market share using TikTok every day. Some of them are kids for sure, but then that means they probably have a large say in what their parents will purchase

Here Jean Taylor looks at promoting to that younger audience with an insight into the right methods to adopt. Please feel free to comment on any ideas you take from this article 

If you would like to promote your products to a younger audience, there's no doubt that TikTok provides a fantastic chance to get this done. With over 500 million global consumers, it's amazed many with its rapid expansion. To get the most out of TikTok, you have to understand what you're doing, and this guide will describe the best method to approach it.

Know the TikTok Platform

Just jumping on into the TikTok platform maybe not understanding precisely what you Do will turn away users so that you have to scrutinize it before getting involved. Have a peek at the most well-known movies on TikTok and workout why customers are drawn to them.

Also, you need to know how to interact correctly with TikTok users. If you receive this wrong, then you'll drive away users in droves. You must understand that TikTok is about pleasure and amusement. There are a lot of mini music movies which do nicely in addition to entertaining films also.

There's not any location on TikTok for pushy messages. From the United States that the vast majority of consumers are between 16 and 24 years old, and they're not interested in sales pitches. You've got to be imaginative in the manner that you join to TikTok users.

Your Content Needs To Be Interesting

You Need to Be Ready to create quite fun Content for TikTok. You may create quite inexpensive videos with a significant effect on the platform when you become accustomed to doing so. TikTok users aren't expecting high-quality Hollywood fashion videos, so it is possible to record in your smartphone, which is going to be wholly acceptable.

It is Ideal to keep it simple and never attempt to be overly bright. Produce light-hearted movies that exhibit your products utilized in a fun manner. TikTok users are going to love this and feel that you're genuine and will trust you.

Utilize Hashtag Challenges

Many manufacturers and associations have experienced Lots of success with hashtag challenges. You produce a branded hashtag then use this to market a battle where consumers participate by making their videos with your hashtag.

A Fantastic example of that was that the hashtag challenge made by Guess Jeans. They struggled to request TikTok consumers to make videos of themselves wearing their Guess clothes" their way." Their hashtag has been #inmydenim.

Utilize Influencers

There happen to be influencers on TikTok, which have enormous Followings of countless. This is a superb way to expand your brand to achieve the stage. Not many influencers will be prepared to work together with you. Your brand and fashion should match theirs, or they'll turn you back down.

Influencers have to be comfier with your products. If They enjoy them, then they'll be inclined to showcase them for your viewers. Please do your homework and use external resources to check on possible influencer bios until you devote to working with them.

TikTok Advertising

Lately, TikTok established its advertisements program. Here you can cover For various ad types that are in short type video format to expand your reach. There are four Kinds of TikTok advertisements:

1. Native Advertisements (in feed)

2. Hashtag Challenges

3. Brand Takeovers

4. Branded Lenses

These advertisements strategically You'll Have the Ability to achieve Out to numerous TikTok users. There are all targeting options that you narrow down Your viewers, and those may enhance over time. Time will tell how successful TikTok advertising is.

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How to Attract Customers - 5 Marketing Strategies to Dominate Social media

This video from Tyson Zahner is from back in 2018 but the message is still fresh.
Note how the points are very clearly customer focussed.

As he says "Talk about your PROSPECT, not your product"

What do you think of his message? What can it do for your marketing?

[Free Course] $0-500K in 60 Days Dropshipping (Shopify & Facebook Ads)

This video has been getting some serious attention on YouTube as another example of free learning materials.






What do you think are the most useful parts of this presentation?


For ease of viewing, the breakdown of content is:

01:37 - How to get over product saturation
05:12 - Winning product method
07:50 - How to do audience research
10:35 - How to do competitor research
12:08 - How to do product research
14:44 - How to make effective video creatives
16:55 - How to test advertisements using facebook
28:50 - Revenue Breakdown