Steps To Starting Your Own Podcast

One of the growing media channels of 2020 has been podcasts. Podcasts are becoming an excellent tool to show the market how well you know your business area and to generate brand awareness and real interest from clients.

If you want to get your podcast off the ground then Robert Thibodeau has some great tips

You may have listened to a podcast or two or just simply heard about podcasting, but how do you start podcasting yourself? Especially if you are a Christian or interested in starting a Christian Podcast? Podcasting isn't the most difficult thing to do, but it can be challenging to become a successful podcaster. Many people, when they start a podcast, want to be so general that anyone will want to listen. But that does not really appeal to anyone!

It takes a lot of time and hard work to start, run and have a successful podcast. But for those that do have a successful podcast, they are targeting a very specific audience.

Figure Out What Your Podcast Is About

Before you even start recording, you have to figure out what it is you want to talk about. What do you want your podcast to accomplish? It should be something relatively specific, but most importantly, it should be something that you are passionate about.

Plan Your Podcasting Schedule

To be successful in podcasting, you will need to consistently upload new episodes. You cannot develop a loyal audience if they do not know when you will publish your next program.

My recommendation is to start slow. Maybe once per week or twice per week at the most. It will take you some time to get started. You are learning new things and that will take a lot more time than you realize.

After a month or two, you will have a system down and you will find everything is moving a lot faster for you. You can expand your production schedule from twice per week to three or even five days per week. But do not jump into that from the start.

Record It!

Now that you have some idea of what you want to talk about and have a strict schedule, you get to the most important part - RECORDING IT!

Some people do not like pushing the record button! You've done all the planning and preparation, just hit the button! Press record. Pressing record on your machine is one of the hardest things you can do.

But once you pass that mental barrier of "should I do this," podcasting becomes easy and enjoyable! If you are a pastor or speaker, you probably remember the first time you gave a sermon or stood up to speak in front of people. You will feel the same way the first few times you hit "record" for your podcast.

The more episode you record, the easier (and the better) it becomes.

Required Equipment

You do not need to have a fancy podcast setup. I know a lot of "guru's" out there will tell you to "buy this microphone" and provide you recommendations (and sometimes links - affiliate links) to purchase the "recommended" equipment. They will usually emphasize how great it will make you sound, etc., etc.

DON'T DO THAT!

You probably have all of the required equipment you need, right now, to get started. Most computers have a recording device pre-installed. Most have a camera (especially modern laptops). If not, a camera that sits on your monitor is cheap enough off of Amazon. You can also use your smart phone. Although it will not be the best audio, it will do as you find your way and get started.

Editing Your Episodes

Now that you have finished recording your podcast episode, you need to edit the file. There may be a minor edit to remove an awkward silence (like when you were looking for a particular scripture reference). You may want to add an "intro" and "outro" to your finished product. If that is the case, you can hire a voice over artist to create one for you.

I have used "Fiverr.com" to find voice over artists for years. I have a few favorite people I work with for very particular things. You could use "Fiverr" or you may have someone you know that has a great voice to help you out.

None of this is required to start. These are things we can go over to make your podcast better in the future. But you do not need them to start out.

You can use Audacity (PC) or GarageBand (Mac) to make minor edits, add intro our outro's and then save your finalized podcast episode file.

Upload Your Episode To Your Podcast Host

Once you have your final episode file ready to load, follow your particular host provider's policies and procedures for loading it to their platform.

You will need a photo or logo. You should create show notes for each episode (simply a brief summary of what is covered in that particular episode).

Once it is loaded, you will be provided with a link from your provider. When you share this link (either on your website or on social media), anyone who clicks the link will be taken directly to that episode.

Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated about 4,000 episodes and conducted 600+ interviews in that time. He has helped many people to launch their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from "Concept to Launch and Into Monetization." You can read more information on his training program at http://www.podcast-training.com You can also download his "Podcast Creation Checklist" for FREE under the "Services" tab on his website. He has also created a Christian podcast hosting and marketing platform at https://faithcasters.net

About the author: https://EzineArticles.com/expert/Robert_Thibodeau/2198393

Article Source: http://EzineArticles.com/10350643

5 Reasons Content Marketing Is Important To Building Your Brand

Content is king, and in this article I was impressed by how Garry Regier breaks down the rationale for that

The expression "Content is king" is an absolute truth. It seems that there's a brand-new shiny object each week to get sidetracked by, but content marketing is still the most powerful technique for building an audience and generating leads. In this short article, I'll give you 5 of the top reasons that you need to be doing content marketing as a big component of your advertising and marketing method.

Content Marketing Reason # 1 - Establish Trust as well as Build Reputation

There are dozens of effective content advertising methods. Blog posts, podcasts, videos, or interviews all are powerful ways to demonstrate your experience in your market and assist your prospective clients at the very same time. Content marketing will not just show your trustworthiness as an expert, but it will certainly help you build rapport with your target market which is crucial for brand awareness.

Identify the most common difficulties or pain points that your target market deals with and also develop material that helps them find options. And don't make your content a huge sales pitch! The objective of content marketing is to develop goodwill by offering solutions which will also develop your brand. This will ultimately lead to even more organic sales ultimately without being a constant pitch fest.

Content Marketing Reason # 2 - Build Brand Recognition

If you're refraining from doing content marketing routinely, then opportunities are you might be undetectable. You may even have the most effective services or product in deep space, yet unless people learn about you, you do not also exist. Web content advertising can aid you transform that. When people arrive at your content to get the answer or find remedies, you raise brand recognition organically. Utilize your content to demonstrate your competence, as we stated above, and also to increase web traffic to your web site.

Content Marketing Reason # 3 - More Leads = Extra Customers

Having a constant increase of leads as well as customers is vital, right? And also content advertising and marketing allows you to reach a boundless stream of customers that could have otherwise not understood regarding you. When you offer pertinent, prompt, and useful material, you draw in leads like a magnet. Plain as well as simple.

Quality material additionally keeps clients coming back for even more. People are more probable to return to a resource that has aided them in the past. Once they begin to depend on you to provide appropriate web content as a professional in your area, your clients will automatically go to your content whenever they have a demand pertaining to your market.

Content Marketing Reason # 4 - Online Search Engine Rankings

Your material permits you to integrate search phrases that will certainly help you rate greater in Google search results page. The more you publish pertinent web content, the greater your authority, and that implies more website traffic to your website. A small portion of individuals endeavor past the initial web page of search results page, so the higher as well as longer you place, the far better your results will be!

Also, if you upload high quality material, other organisations will want to connect to your site, which even more expands your target market. And also, these "back links" are great for your site's SEO. Intend to rate greater? Backlinks are a significant part of getting you there.

Content Marketing Reason # 5 - Attract Your Target Customer

Yes, the function of content marketing and marketing in general is to bring in leads, yet you do not want unqualified leads or tire kickers that never in fact employ you. Rather, you wish to attract your target customer, your perfect client, so that you don't waste time or power with the incorrect people. So, exactly how does material advertising and marketing bring in the optimal customer? In other words, just those who have an interest in your industry will certainly search out your material. And also only those that seek your material will click your Call To Actions and end up going to your touchdown web page and watching your service or products. This indicates that quality leads will certainly be thinking about purchasing from you.

Go Produce Even More Content!

There's no time like the present to begin creating and providing top quality content as a component of your marketing method. Add content marketing to your technique, as well as invite those organic leads!

If you're serious about growing your business, Garry offers a complimentary Business Solution Activation Session for businesses who qualify. click here to apply

About the author: https://EzineArticles.com/expert/Garry_Regier/904029

Article Source: http://EzineArticles.com/10343353

10 TikTok Hacks For Those Who Don't Dance

Here are the reasons why you should include TikTok in promoting your brand, as well as how to use it without the synonymous dance routines.

I try to feature Gary Vaynerchuk each month as he is a master of brand promotion for business profitability

Look out for the tips on noting what other creators are doing, what is on trend and what consumers pick up on

Why should a business go for Digital Marketing?

Are you just looking to get started in digital marketing and visiting this blog for the first time?
If so your timing could not have been better

In today's featured video Pranshu Khanna does a very thorough analysis of the reasons why a digital marketing strategy is crucial for your business. The video may be a couple of years old but the rationale is as fresh as ever

Highlighting the benefits of digital marketing helps you see the way ahead