LinkedIn Sales Navigator Tutorial

LinkedIn Sales Navigator is by far the most powerful sales platform for modern sales reps and teams.

In this video, Gabe Villamizar takes a deep dive and shows you step-by-step how to setup your account and how to find sales leads and accounts.

Whether you're a sales pro, or just getting started with your professional sales career, this LinkedIn Sales Navigator tutorial video will help you understand how the platform works and its major features and benefits.

How To Generate Leads From LinkedIn

As a business to business (B2B) platform LinkedIn is one of the preferred social media platforms for lead generation

Listen to Deepak Shukla at SEMRush take you through why you should consider maximising your network reach through LinkedIn

7 Great Reasons You Should Be Publishing On LinkedIn

LinkedIn is a great platform for business to business (B2B) sharing and has a different etiquette to other social media platforms. Effie Cinanni takes us through how and why you could be using it for your business

LinkedIn Marketing for Small Business

LinkedIn Marketing for Small Business is becoming increasingly popular because it is a fast growing platform and the world's largest professional network with hundreds of millions of users. Posting regular, valuable content on Linkedln helps to create trust between you and your connections and helps you to be seen as an expert in your field. Why does this matter? Well, those that are perceived as experts in their field are able to command higher rates and generate more business and wouldn't we all like that!

7 Reasons To Publish Content On LinkedIn

1. It helps keep you top of mind within your LinkedIn network.
2. Your content provides more value to your network. For instance, posts offering free advice, tips or information on industry trends are often useful or valuable to your network.
3. It allows you to share your expertise, insights, technical or industry knowledge with a broader audience.
4. It helps to amplify your blog content to a wider audience and can help drive traffic back to your website, but be sure to use URL links within your posts to help people navigate back to your website.
5. It helps position you as a thought leader in your industry.
6. It can help build your business profile. How? Well if you've won an award lately, worked with a high profile client, gotten some great press, share a post about it. All these things help create 'social proof' or 'evidence' that can help you to secure future sales.
7. Your network can share your LinkedIn post and this opens up your content to a wider audience.

When thinking about LinkedIn Marketing and more specifically the types of posts you should write, remember to ask yourself;

• 
  What do I want to be known for?
• What sorts of challenges and desires do my ideal customers have?
• Then write your posts using key messages that show you understand these challenges, or desires and that you can help provide a good solution.

Following this strategy with help you to better connect with your target customers and build rapport.

LinkedIn Marketing - Build Your Network

LinkedIn has a powerful built-in search function hat you can use to help you identify new contacts. The main question you should answer is - who are the professionals and potential customers you'd like to connect to? Once you have defined your ideal connections, use the search function and LinkedIn filters to locate connections based on items such as job title, industry and location.

When you 'connect' with someone on LinkedIn make sure you add a note to personalise your request. It is very important to personalise your connection requests, try to use a message that shows the context and the relevance of connecting. For instance, comment on why it might be a good idea to connect, perhaps you are in complimentary industries. Maybe you found a recent post that they wrote interesting, or you might mention something that you have in common. Referring to shared contacts within your networks is also a good place to start, as we are more likely to connect with people we have common connections with.

Get started today, start posting valuable content and growing your network.

Effie Cinanni is Founder and Director of Small Chilli Marketing a Melbourne based consulting firm specialising in small business marketing and communications. She is an Associate Member of the Australian Marketing Institute and a Certified Practising Marketer (CPM) with almost 20 years of marketing experience. Effie has provided actionable advice and assistance to small businesses across Australia, helping them to create and grow profitable and meaningful businesses.

About the author: https://EzineArticles.com/expert/Effie_Cinanni/1018572

Article Source: http://EzineArticles.com/10340461

How to Use LinkedIn to Get Clients - LinkedIn Lead Generation (LinkedIn ...

Often overlooked by social media marketers, LinkedIn is a great tool for business to business selling (B2B)
The key is in getting good lead lead generation. Jordan Platten explains

LinkedIn Marketing: 3 Ways To Get Clients With LinkedIn FAST [2020]

If you are looking to get more business to business trade then LinkedIn is a great choice to build your network on

You'll need clients and for that you'll need trust

Look through this great video by Sean Anthony to find out more

Social Media Marketing for E-commerce Store

When it comes to using social media for your marketing, the choice of platforms can seem endless.
In this November 2019 article AJ Infosoft detail the histories and reach of some familiar big player platforms

• Which platform or combinations of platforms do you use?
• Are you on them all?
• Which are most effective for your business?

Social Media networking is with an end goal to progress web based business that prompts bring helpful results and gives a successful method to draw in light of a legitimate concern for the focused on spectators accessible in web-based social networking.

The most effective method to Use Social Media Marketing for ecommerce

Social media life has totally changed the manner in which that we live in the present society. Has it changed how we impart, yet it has additionally changed the manner in which that we shop. Indeed, online networking based life has assumed a tremendous job in the move toward web based shopping or buy from Ecommerce store. Before the years over, it's normal that cell phones will overwhelm work area in ecommerce Business income.

Today, on the off chance that you are an online dealer or Ecommerce store vendors, you can't stand to be latent via social media networking media. 75% of individuals confess to purchasing something since they saw it via Online networking, and 90% of individuals state that they will go to social media life in the event that they need assistance on a purchasing choice.

How you utilize social media life—which stages, what applications, the post, platform —will rely upon the subtleties of your business. Fortunately, online networking enables you to make an altered battle to contact your group of spectators and get new level of Ecommerce store. Here, we will go into the stages, objectives, and strategies.

Social Media platform

Twitter

At present, there are more than 319 million clients on Twitter, a famous channel for continuous news and discussion. Clients can send and get tweets — 140 - character messages. Twitter has been used as an online networking platform for a wide variety of purposes in many scenarios by different industries.

Pinterest

Propelled in March 2010, Pinterest is generally a newcomer in the social media based life field. User can pin their content from any websites or Ecommerce store. Pinterest announced in September 2015 the ecommerce security of 100 million customers. Independent companies whose intended interest group is for the most part comprised of ladies should put resources into Pinterest as the greater part of its guests are ladies.

Facebook

This is the greatest social online networking system on the Internet, both as far as absolute number of clients and name acknowledgment. Built up on February 4, 2004, Facebook has 15 year figured out how to gather more than 1.59 billion month to month dynamic clients and this consequently makes it probably the best vehicle for interfacing individuals from everywhere throughout the world with your business. You can develop your own ecommerce store on Facebook page and connect it directly with website. It is evaluated that more than 1 million little and medium-sized organizations utilize the stage to promote their business.

Instagram

Instagram is another visual social online networking website that as of now gloats more than 500 million individuals, a considerable lot of which are Millennials. The site, propelled on October 6, 2010, has in excess of 400 million dynamic clients and is claimed by Facebook. Instagram enables clients to presents photographs on their site, with the site's numerous channels In 2012, it turned out to be a piece of the Facebook family when they got it for $1 billion dollars.

LinkedIn

LinkedIn permits its 450 million clients the capacity to interface with different experts and offer substance with their adherents. Established on December 14, 2002, and propelled on May 5, 2003, LinkedIn is hands-down the most famous internet based life webpage for expert systems administration. The site is in 24 Languages and has in excess of 400 million enlisted customers. LinkedIn is extraordinary for individuals hoping to associate with individuals in comparable ventures, organizing with nearby experts and showing business related data and measurements. 

Article source: 
http://www.articlesfactory.com/articles/ecommerce/social-media-marketing-for-e-commerce-store.html

Importance Of Using Social Media In Business Growth

Occasionally we can forget which social media platform was set up for which purpose and how they can be better used today.
Here Steve Hopwood serves to meet that need (from the perspective of P4C Global).

If you are looking to promote your business online using social networks, then you might have realized their importance. Social media branding is very important for people that are looking to grow their online businesses. To succeed on social networks it is important to create a brand for your company. It is very important to know what you should push and promote. Many businesses are going wrong since they are pushing the business or product rather then creating value for their clients. P4C Global is a company that offers value, at the same time provides ways of cleaning up the environment.

1.Facebook.

Almost everyone has a facebook page and it has the power in creating and maintaining connections. Facebook allows you to create a page for free; if you are using it on a personal level then you should consider it for business as well. Creating a facebook page linked to your site, depending on the content posted, you can improve your search engine rankings and visibility. P4C Global facebook page has a massive fan base. The company is able to send updates to all its fans cutting down immensely on advertising revenue. They are able to effortlessly and instantly send an update to thousands of potential clients. P4C global fans also act as a tiny advertiser, since they all have a link back to the company’s page.

2.LinkedIn.

LinkedIn was basically created to allow people to connect with friends, co-workers, customers and business partners. This social media is centered on business and it is the center for online networking more or less like handing out business cards. The site is more professional compared to other social networks offering valuable business information about the business. P4C Global LinkedIn page allow users to ask as much as possible about the business, giving them a better insight on the company.

3.Twitter.

P4C twitter page allows the company to easily and quickly update their followers on the internal happenings of the company. The best thing about twitter is that updates can be posted through mobile phones allowing updates as they unfold.

4.Youtube.

It’s pretty expensive to buy bandwidth for hosting a video, and at the same time it’s slow. Youtube allows you to create a video channel and upload your video for free. The P4C global youtube is another way of advertising the company.

5.Blog posts.

P4C Global blog helps them advertise their services and create a link to the website.

It is therefore important to note that the content that you put on social media will determine whether you will succeed or fail in your social network marketing. To have people trust and like you, give them doses of what you offer, do not rump it down their throats at once. P4C Global offers solutions to people on their day to day lives and at the same time provide them with a variety of products. The social media has made the world a single market place where you can sell your products. P4C Global is using social networks for marketing.

Author's Resource Box

Steve Hopwood is the author of this article on P4C Global.
Find more information on P4C Global Blog here.

Article Source:
Articlebliss

How Social Media Marketing will help you?

This interesting article by Lokesh Sharma, as the title suggests, looks at “How Social Media Marketing will help you?”

Social media marketing is one of the best ways to reach your customers and tell about your business in more effective way.

Social media is very important to build a strong and consistent brand across all social media platforms.

Do you have a SOCIAL MEDIA PAGE for your business?

Nowadays no business can thrive without social media handles, some of the best social media platforms include FACEBOOK, INSTAGRAM, TWITTER AND LINKEDIN.

All these platforms have a daily combined active user of up to 2 billion… Imagine your possibilities.

Marketing

Think of it as an investment in your business.
NOT AN EXPENSE!

I encourage business owners to think of their marketing as an investment and not an expense. The purpose of marketing is to create brand awareness as well as AMAZING return on investment. (Marketing)

So, a lot of small/local businesses only see the upfront cost when initially thinking about marketing and not the long-term impact that it will have on their business. Think in the long term…

There are some Social Media Marketing strategies that you should be focusing on

• Define goals and objectives.
• Put together a winning team.
• Understand your audience.
• Look and listen.
• Choose a social platform
• Create a content plan and calendar.
• Monitor, analyses, engage and repeat.

What’s new in Social Media?

Social Media offers some of the new feature that you are going to witness on the social platforms in the coming days

Facebook is testing a new option to cross post FACEBOOK stories to Instagram.
LinkedIn will make 16 LinkedIn courses for free in coming days.
INSTAGRAM shares new information prompts on coronavirus in home feeds.
INSTAGRAM IS testing new option to reshare live videos on IG TV
YOUTUBE changes trending tab to explore which will show more content categories at one place.

Goals of Social Media Marketing

BRAND AWARNESS
BUILDING COMMUNITY
LEADS AND DRIVE SALES

Social media marketing can’t be summed up with just 3 goals but these 3 goals right here should be your main focus:

As a Social media consultant, it is your business to take care of another business.

BY THAT I MEAN it is your business to grow your brand that isn’t yours. You create brand awareness which in turn builds a community around a brand which also builds leads and drive sales.

“SOCIAL MEDIA MARKETING IS POWERFUL FOR ANY BUSINESS.
Business that realize this will thrive

The others will regret….”

It isn’t just Advertising. Its brand/business

EXPOSURE it becoming the dominant force in your local community.

Reasons Why You Advertise on Social Media

• Social media advertising allows you to connect with the people who need your services or products.
• Social media provides varied platforms and numerous advertising formats.
• Social media platforms allow you to create specific target audiences.
• Social media platforms drive targeted traffic to your website or landing page.
• Social media marketing will get you more sales.
• The ROI on social media ads is unbeatable.
• Advertising on social media offers insights of your customers.

Social Media Platforms
Every social media platform is different and important!

Its time to treat them that way! You shouldn’t share the same piece of content to each platform. You have to adapt to that specific platform and repurpose it.

INSTAGRAM: This is where you are telling people about your content piece by taking a picture of your shake at a cute café. Instagram is about showing the content.

FACEBOOK: This is where you are telling people about your content. For ex you could write a post about how you re loving your new dress. This is where you can let your copywriting skills shine!

TWITTER: This is where you popup your followers. Post about things on the go and short snip bits of your days. Tweet that you are all about that VENTI life nowadays (and don’t forget the hashtags)

PINTREST: Here is where you get to share your expertise! Have a great skinny vanilla latte recipe Go ahead and pin it!

LINKEDIN: We are going to go ahead and tell you LINKEDIN is not dead! It’s a great place for business owners to connect! So, if you are coffee shop owner, don’t forget to include it on your profile.

YOUTUBE: We all love YouTube. It’s the best place for long video content. Go ahead and share some coffee reviews taste tests and tutorials on YouTube!

SOCIAL MEDIA IS ABOUT THE PEOPLE, NOT ABOUT YOUR BUSINESS.
PROVIDE FOR THE PEOPLE AND THE PEOPLE WILL PROVIDE FOR YOU.

You can certainly drive sales through #socialmedia by posting products and offers but establishing loyalty between your customers and your company is the true purpose of social media. Don’t you agree?

Social Media Platforms Explained Above
FACEBOOK: ENGAGE THEM

TWITTER: LISTEN TO THEM

LINKEDIN: EDUCATE THEM

YOUTUBE: SHOW THEM

PINTREST: SHARE WITH THEM

INSTAGRAM: GET TO KNOW THEM

Which platforms are you on for your business?

Share in the comments!

GROW YOU BUSINESS WITH US AT PACELAB- SEO AGENCY LONDON

Follow us for the latest updates about SEO, SEM and SMM at our Facebook page “PACELABTECHNOLOGY”

Visit our site www.pacelab.co

Author's Bio: 

Lokesh Sharma is a Indian Computer Architect and Internet entrepreneur who is co-founder and CEO of PaceLab International Group. Lokesh has over 10 years of experience in Technology, building complex platforms and accelerating sales and growth through use of Technology.
Lokesh obtained Masters in Computer Science from Coventry University and MBA from University of Leicester in England. As the CEO of PaceLab, Lokesh vision is to help brands connect with the customers globally driving sales and revenue for the success of the firm.

Article source: https://www.selfgrowth.com/articles/how-social-media-marketing-will-help-you

7 Actionable Strategies For Greater Social Media Impact

Susan Regier

With the growing expanse of social options to create brand awareness, do you know where you should be hanging out?

It's impossible to be everywhere, so choose two or three platforms where your customers and prospects are hanging out and post, share, and comment regularly.

To get the most out of your efforts, here are my top 7 actionable strategies to ensure your brand is receiving optimal impact.

1. Include an Engaging LinkedIn Headline or Facebook Intro: Don't say you're "Self Employed" or a "Business Consultant." Instead, tell people exactly what you can do for them; for example, "Copywriter, Marketing Strategist & Brand Storyteller to Accelerate Your Sales & Profits."

2. Write a Compelling Summary or About Section: Answer the question, "what do you do?" As with all your marketing messages, write from your customer's point of view. So what challenges do you solve or solutions do you provide - meaning the outcomes that your customers receive when working with you?

3. Update Your Contact Info: Please, please, please include your phone number, your complete address if you're a storefront (link to Google Maps), and a link to your Website. I'm probably not the only one who has been on the road searching for a particular store and feeling frustrated as I scroll around trying to find an address or phone number. And similarly, I've arrived at closed stores, even though their hours are listed as being "OPEN." If you change your operating hours, change your Website and all social media listings!

4. Use Brand Images: When it comes to graphics, be sure to use a professional headshot and not a cute image of your dog. Seriously! This is your brand we're talking about. Include a branded cover photo or background image as well - don't leave the default blue background (LinkedIn) or blank space. This could be your first impression - make it a great one!

5. Customize Visual Content: Each social platform has its own design standards when it comes to graphic size, so be sure to size your graphics accordingly. I use Canva to create my graphics as they make it simple to resize an image for various platforms with a quick click of a button and a few minor design adjustments.

6. Share Your Videos: According to LinkedIn expert. Goldie Chan, videos get shared three times more than static images. Create short (one to two minutes or less) videos that clarify a point, teach a lesson, or offer a helpful tip. Add your logo and a call to action.

7. Create a Social Media Calendar: By creating a framework of posts, you can easily share content that resonates with your audience and promotes your brand effectively. Use an Excel spreadsheet or download a free template online to get started. List the products and services that you want to promote each week along with inspirations (Motivation Mondays or Fun Fridays), customer stories, blog posts, video tips, shared articles, etc. The list is endless. Creating a framework for each week or each month takes the headache out of deciding what to post each day and ensure you're not too salesy. These are "social" platforms, not a sales call.

Original article by Susan Regier at:
https://ezinearticles.com/?7-Actionable-Strategies-For-Greater-Social-Media-Impact&id=10247696