The guys at Create and Go did really well out of blogging to make money.
Watch how they achieved this
Sunday 16 August 2020
The Smarter Ways to Use Urgency Online
Urgency (and indeed scarcity) is a key marketing concept but only if used properly (and certainly not deceptively)
This great article by William T Batten looks at how urgency is well used
When you sell a high-end product - I'm thinking a luxury car or diamond-studded watch here - there's a natural element of scarcity.
Which is great, because Scarcity is one of Cialdini's principles of influence.
When you walk into a supermarket, you expect the cereal aisle to overflow with choices.
With anything that's less cheap and interchangeable, you don't.
Apparently, 800,000 new watches from one high-end brand spring, tick and wind their way into existence every year. If you saw all of them on the shelves of a store, they'd seem a whole lot less valuable - even at the same price.
This is hardly revolutionary. I doubt you're impressed by me telling you that as supply dwindles, costs rise.
But this created a real problem in the early days of the internet.
If you sold physical books, fine.
But what if you sold eBooks, audio programs or online courses?
The cost of duplicating bytes is essentially zero, so there's no scarcity there.
There's no "act now - supplies are limited!" when it comes to data.
So the marketers had to create the same sense of scarcity and urgency on something infinite. Luckily for them, they already had everything they needed.
After all, who in the marketing world hasn't heard of the 'limited time offer'?
With physical products, there's always a vague sense of urgency. If they run out of stock, you might have to wait for them to get more... assuming they ever do. With data, they never run out.
Sure, the servers might go down and never come back up.
But that's uncommon, especially today.
So even though quantity is unlimited, you can still restrict time.
You've seen it before, I'm sure. Order this eBook before the deadline and you get a free report.
Or whatever the offer is.
It creates urgency, because now time - not supply - is scarce.
Some folks will get resentful. After all, it wouldn't cost you anything to leave the bonus up there forever.
The way I see it, you're doing them a favour. If your offer helps them - and I really hope it does, because most of my advice backfires for snake oil - then you're gently pushing them to get it now.
And the sooner they start, the sooner their life improves.
Besides, most folks accept this. Even if they didn't like it before, it's been a staple of internet commerce for so long that everyone's used to it.
So like I say, it works.
And the better the bonus, the better it works. I've happily paid for products I'll never use just to get the bonuses, so that's a handy rule of thumb - make them worth the price, if not more.
But, ultimately, that approach is fake scarcity.
It's fake because you're cutting off access to a digital resource, which costs you nothing to host.
That doesn't mean it's bad, ineffective or even dishonest.
It just means when you use real, genuine scarcity, it works even better.
The more it costs, the fewer folks have (or can get) it.
But note I didn't say 'charging more'.
I said charging more often.
Now, this might not work for your offer or your market.
And even if it does, it'll require a lot more work.
The benefits?
Built-in scarcity, a reliable income stream and more value for your customers.
What you do is you take your offer - something they pay for once - and turn it into a subscription - something they pay for again and again.
Like I say, this doesn't work for everything or everyone. It requires a significant depth of material to create, plus it's ongoing work for you.
If your market has a burning problem, they want the fix now. If it works, they don't need any more. If not, they won't have the patience to stick around.
But if you have something that builds and builds and builds...
(Training is a good example for this - each lesson adds something for them.)
... then you can turn it from a book to a magazine.
And the best part?
If someone is a subscriber, they receive the next instalment of your product. If not, they don't.
So while they could wait until next month to buy...
They get more by buying now.
Urgency, right at the heart of it.
If your service scales, you could still have a subscription. For example, hypnosis scales if you know how to hypnotise a group of people online.
But maybe the subscription idea doesn't work for you.
You can still create urgency easily enough with your services.
How?
By reducing the number of time slots in your schedule.
We've already established time can be a scarcity. And if we're talking about your time, it definitely is. I know there's plenty you could do at any moment.
By seeing fewer clients in a week, it might seem like you're reducing your income. And it might, at least in the short term. But, if you understand your market, then it more than makes up for it:
It creates real scarcity, which increases your perceived value. An amateur is willing to work with anyone at any time. A professional is willing and able to set their hours.
It makes some of the clients work for it. If they're eager to see you and they have their choice of days, that's easy for them. If you'll only see them on Thursdays, then they might have to skip the occasional golf game to see you. That minor inconvenience makes them more invested in you and your process.
It lets you raise your prices. The demand for your time is high and the supply has dropped, so it's only fair.
Now, you might be nervous about seeing fewer clients. If one cancels per week, that's a higher chunk out of your income than before. But once the supply of time slots fills up, you can create a waiting list. Waiting lists are great for your financial stability (and therefore peace of mind). If someone pulls out, you don't need to scramble to find a replacement - a simple email to your waiting list will do the trick.
So let me say here: this isn't the final word on scarcity. There are plenty of ways to make what you offer rarer without becoming obscure.
If nothing else, you could combine these ideas.
For example, you could offer a free eBook and a discounted subscription to anyone who books a session with you.
(With a time limit on that deal, of course.)
Either way, you have the freedom of taking the time to get all this right.
Then again, if you're thinking: eBooks? Subscriptions? Bonus reports? Who has time for all that?
You're not alone in thinking that. If you're prone to Writer's Block, abandoning projects halfway or chronic time shortages, then I'll get to the point.
Take less than an hour - even over lunch or dinner - and complete my writing course. By the end, you'll be able to churn out more than enough for what you need.
If you're ready to write like a demon, follow this affiliate link:
https://skl.sh/2PymK9O
About the author: https://EzineArticles.com/expert/William_T_Batten/2522089
Article Source: http://EzineArticles.com/10300438
This great article by William T Batten looks at how urgency is well used
When you sell a high-end product - I'm thinking a luxury car or diamond-studded watch here - there's a natural element of scarcity.Which is great, because Scarcity is one of Cialdini's principles of influence.
When you walk into a supermarket, you expect the cereal aisle to overflow with choices.
With anything that's less cheap and interchangeable, you don't.
Apparently, 800,000 new watches from one high-end brand spring, tick and wind their way into existence every year. If you saw all of them on the shelves of a store, they'd seem a whole lot less valuable - even at the same price.
This is hardly revolutionary. I doubt you're impressed by me telling you that as supply dwindles, costs rise.
But this created a real problem in the early days of the internet.
If you sold physical books, fine.
But what if you sold eBooks, audio programs or online courses?
The cost of duplicating bytes is essentially zero, so there's no scarcity there.
There's no "act now - supplies are limited!" when it comes to data.
So the marketers had to create the same sense of scarcity and urgency on something infinite. Luckily for them, they already had everything they needed.
The Basic (but Effective) Scarcity Tactic
It wasn't hard to find the solution.After all, who in the marketing world hasn't heard of the 'limited time offer'?
With physical products, there's always a vague sense of urgency. If they run out of stock, you might have to wait for them to get more... assuming they ever do. With data, they never run out.
Sure, the servers might go down and never come back up.
But that's uncommon, especially today.
So even though quantity is unlimited, you can still restrict time.
You've seen it before, I'm sure. Order this eBook before the deadline and you get a free report.
Or whatever the offer is.
It creates urgency, because now time - not supply - is scarce.
Some folks will get resentful. After all, it wouldn't cost you anything to leave the bonus up there forever.The way I see it, you're doing them a favour. If your offer helps them - and I really hope it does, because most of my advice backfires for snake oil - then you're gently pushing them to get it now.
And the sooner they start, the sooner their life improves.
Besides, most folks accept this. Even if they didn't like it before, it's been a staple of internet commerce for so long that everyone's used to it.
So like I say, it works.
And the better the bonus, the better it works. I've happily paid for products I'll never use just to get the bonuses, so that's a handy rule of thumb - make them worth the price, if not more.
But, ultimately, that approach is fake scarcity.
It's fake because you're cutting off access to a digital resource, which costs you nothing to host.
That doesn't mean it's bad, ineffective or even dishonest.
It just means when you use real, genuine scarcity, it works even better.
Create Digital Scarcity by Charging More Often
You can create a sense of scarcity around something by raising the price.The more it costs, the fewer folks have (or can get) it.
But note I didn't say 'charging more'.
I said charging more often.
Now, this might not work for your offer or your market.
And even if it does, it'll require a lot more work.
The benefits?
Built-in scarcity, a reliable income stream and more value for your customers.
What you do is you take your offer - something they pay for once - and turn it into a subscription - something they pay for again and again.
Like I say, this doesn't work for everything or everyone. It requires a significant depth of material to create, plus it's ongoing work for you.
If your market has a burning problem, they want the fix now. If it works, they don't need any more. If not, they won't have the patience to stick around.
But if you have something that builds and builds and builds...
(Training is a good example for this - each lesson adds something for them.)
... then you can turn it from a book to a magazine.
- A book you buy once.
- A magazine you buy every month (or so).
- A book is the author talking to the readers.
- A magazine lets the readers write in, creating a dialogue.
- A book puts money in your pocket once per customer.
- A magazine has them coming back as long as you're adding value.
And the best part?
If someone is a subscriber, they receive the next instalment of your product. If not, they don't.
So while they could wait until next month to buy...
They get more by buying now.
Urgency, right at the heart of it.
Urgency in a Service
What if you offer a service?If your service scales, you could still have a subscription. For example, hypnosis scales if you know how to hypnotise a group of people online.
But maybe the subscription idea doesn't work for you.
You can still create urgency easily enough with your services.
How?
By reducing the number of time slots in your schedule.
We've already established time can be a scarcity. And if we're talking about your time, it definitely is. I know there's plenty you could do at any moment.
By seeing fewer clients in a week, it might seem like you're reducing your income. And it might, at least in the short term. But, if you understand your market, then it more than makes up for it:
It creates real scarcity, which increases your perceived value. An amateur is willing to work with anyone at any time. A professional is willing and able to set their hours.
It makes some of the clients work for it. If they're eager to see you and they have their choice of days, that's easy for them. If you'll only see them on Thursdays, then they might have to skip the occasional golf game to see you. That minor inconvenience makes them more invested in you and your process.It lets you raise your prices. The demand for your time is high and the supply has dropped, so it's only fair.
Now, you might be nervous about seeing fewer clients. If one cancels per week, that's a higher chunk out of your income than before. But once the supply of time slots fills up, you can create a waiting list. Waiting lists are great for your financial stability (and therefore peace of mind). If someone pulls out, you don't need to scramble to find a replacement - a simple email to your waiting list will do the trick.
Abundant Ideas for Creating Scarcity
This article is getting a little long - and the irony's not lost on me.So let me say here: this isn't the final word on scarcity. There are plenty of ways to make what you offer rarer without becoming obscure.
If nothing else, you could combine these ideas.
For example, you could offer a free eBook and a discounted subscription to anyone who books a session with you.
(With a time limit on that deal, of course.)
Either way, you have the freedom of taking the time to get all this right.
Then again, if you're thinking: eBooks? Subscriptions? Bonus reports? Who has time for all that?
You're not alone in thinking that. If you're prone to Writer's Block, abandoning projects halfway or chronic time shortages, then I'll get to the point.
Take less than an hour - even over lunch or dinner - and complete my writing course. By the end, you'll be able to churn out more than enough for what you need.
If you're ready to write like a demon, follow this affiliate link:
https://skl.sh/2PymK9O
About the author: https://EzineArticles.com/expert/William_T_Batten/2522089
Article Source: http://EzineArticles.com/10300438
Saturday 15 August 2020
How To Write Sales Copy That Sells: 4 Types of Scarcity Marketing
How do you call your customers to action to take up your service?
Scarcity is a really effective tool used everywhere. Like when you are looking on a hotel website and it says "only 2 rooms left at this price" right?
Alex Cattoni has a great video here about what scarcity is in marketing and how you should and should not use it
Scarcity is a really effective tool used everywhere. Like when you are looking on a hotel website and it says "only 2 rooms left at this price" right?
Alex Cattoni has a great video here about what scarcity is in marketing and how you should and should not use it
Promoting Your Affiliate Products
You've set up your online business, you've got your affiliate partners sorted. Now all you need to do is start, or, as the article author, Mal Keenan, puts it:
Once you have your affiliate link, you're ready to go!
Pre-selling, however, should be carried out through effective marketing strategies to make this venture really profitable for you. These marketing strategies should be able to ensure a high conversion rate, or the power to convert the people who would be exposed to your affiliate link into successful sales.
Here are some of the more popular types of marketing campaigns being used as promotional tools in this home based business:
Promoting your affiliate links through viral marketing.
Viral marketing is a very powerful strategy that would rapidly expose your business message, or your affiliate links in this case, in just a short period of time. Viral marketing tools usually involve eBooks, special reports and other information products. We will discuss this effective promotional tactic for your home based business in the succeeding lesson.Marketing your affiliate links through forums.
As we've discussed in a previous articles, promotion in online communities is an affordable and efficient way in spreading the word about your products or website, including your affiliate links. You could try to be active in these forums, befriend other members if you have to, and before you know it, you'll have more traffic for your site and more referrals that could rake in some good commissions for your home based business.Article marketing.
As we've likewise discussed in a prior article, writing articles and submitting them in various venues, with your resource box firmly attached at the end of each piece, is a magnificent way of promotions. People would scour the Internet for information, and if you write something about what they're looking for, you'll win their favor and expose your affiliate links to them aswel. This could only redound to the benefit of your home based business.Search engine optimization.
As we've mentioned earlier in these lessons, having your own website would help a lot in marketing your affiliate links. If your website carries your affiliate links, you could always optimize the same for the search engines and drive a humongous amount of traffic to your pages. Every visitor you'll have would always carry with him the chance of clicking on your affiliate links.Create your own mailing list.
With a mailing list in place for your home business, you won't have to lose any visitors. You could always "capture" them, warm them up for an offer later on, or present to them new packages that they might be interested with in the future. Most successful affiliates make a killing with their mailing lists alone! We will discuss this in detail in one of the the forthcoming lessons.These are but some of the ways by which you could market your affiliate links. If done well, they could assure for you a very successful business that can be easy to sustain as well.
Author Bio
Mal Keenan can show you step-by step how to set up and run a successful online home business. Learn the 7 essential strategies to internet marketing success. To receive your free 7 day mini-course visit: www.malkeenan.com
For a home business you can believe in, check out: www.malkeenan.com/pips.html
Article Source: http://www.articlegeek.com/internet/affiliate_articles/promoting_affiliate_products.htm
Friday 14 August 2020
Cold Email: How We Use It To Get Clients In 2020 [Step-By-Step Tutorial]
Having an email list to build your funnel is well-known and crucial to many businesses
But what about "cold emailing"?
Watch how Sean Anthony explains:
But what about "cold emailing"?
- What is it?
- How would you use it?
Watch how Sean Anthony explains:
How Can Shopify Boost Your E-Commerce Business?
If you are after an easy set up online store, many people choose Shopify
But why?
The team at Sales Banner Maker take us through the platform
E-commerce business has completely changed the business scenario. With the sudden boost in digitalization E-commerce store are the next big thing and the sellers are showcasing their products online rather than brick and mortar store. So, there is a need to develop E-commerce store that perfectly blends with the aesthetics and functionality. Let me tell you that there is not a better platform than shopify when it comes to selling products online, especially shopify is best for the sellers that want quality and efficiency along with the simplicity and rich features.
What is Shopify great for?
Shopify is especially great for the stores that sells goods and services that needs minimal amount of configuration. You will be amazed to know that you can easily sell a single or a handful for product by implementing an advanced shopify homepage section as per the business requirements.
Here is how shopify can boost your E-commerce business
Easy set-up
The last thing that you want while you start E-commerce store is a complicated setup. Trust me, we at shopify understand that, and that is shopify is so easy to set-up and they are so user-friendly. Create Promo banner shopify is the best for those who want a complete solution, with no technicalities related to development and hosting on the E-commerce store.
Shopify has an in-build software and hosting that is needed for the launching of the website.
Visually appealing online-store
You know what is the one thing that attracts the customers towards a particular site? Well, it is the presentation of the site. The platform bundles up a variety of professional templates that facilitates the creation of unique and visually appealing online stores.
App integrations
The platform boosts of amazing customization abilities of the easily integrated apps. It means that sellers can easily add some extra features and functionalities to its store and enhance the sale. One such app is create custom banner ads shopify, that promotes the site and all the latest offers and with the services. Often these banners are found on the homepage of the website that attracts the attention of customers as who do not want to shop of the sale and enjoy limited time discount. These banners encourage the customers to shop and utilize the offers to the fullest.
Security and reliability
Another major benefit of shopify is security and liability. Security is an essential feature when it comes to online business because it deals with the confidential persona and financial information of the customers. Both of these features are taken care of with this hosted solution that takes care of maintenance and up-grades.
Amazing loading speed
The best part about shopify is that being a globally hosted solution, shopify has a reliable infrastructure along with optimized hardware and software. This gives the platform a super fasting loading speed and E-commerce made it load in a matter of seconds.
SoFind Article, these are some of the benefits that you will enjoy once you use shopify for your E-commerce store. Good Luck!
Article authored by the team at "Sales Banner Maker | Create, design & schedule seasonal holiday sales announcement banners on your Shopify store. Various banner ad templates are available."
Source: Free Articles from ArticlesFactory.com
Thursday 13 August 2020
How to Set Up Facebook Shops to Sell Your Products
A couple of months ago Facebook launched Facebook Shops
Mari Smith at Social Media Examiner looks at exactly who Facebook Shops will be best for
Mari Smith at Social Media Examiner looks at exactly who Facebook Shops will be best for
Subscribe to:
Posts (Atom)
How to Monetize Instagram Threads with SociSmart Threads Academy
Threads: the Secret Player in Business Social Media Marketing Did you know that Threads the new Meta rival to Twitter, unlike its sister pro...
-
Online Hustle TV is a great resource from Gerald Umeh for learning about how to run an e-Commerce business in rapidly growing markets In thi...
-
In 2021 many people are turning their hands to e-commerce in a bid to get more income whilst the world tries to recover from the health imp... -
You have your online business in place and you are attracting customers. Your customers need your help, so how do you keep their attention...
