Who doesn't know how AI has changed the whole game for online presence, content creation and marketing? In this blog I present key information to maximize the effectiveness of your online digital experience and I review products that could enhance your results
Tuesday 8 September 2020
How To Maximize Your Reach and Sales Using Video Marketing | Neil Patel
Monday 7 September 2020
3 Things To Know About Video Marketing
Videos not only add life to your presentations, but it's also the fastest-growing type of media online. If you're looking to promote or grow your business with Video Marketing then you're in luck. You will discover in this article 3 tips on how to make use of this visual technique.
For starters, videos do a great job of grabbing the attention of people surfing on the web. The truth is, most people are much more likely to become excited about the dynamic content of a video than they would be over just some plain written text. Also, given the fact that most people have short attention spans these days, they prefer to watch a video over reading an article post.
Tip #1 - Know Your Audience and Create Videos They Want
You need to know what your audience wants and then give it to them. This may seem obvious but a lot of businesses are so focused on their products or services that their target audience may get lost in the shuffle. People will have questions that they want answers to in your niche, so make it your business to find out what these are and create videos around them.
Videos can definitely transform your static presentations into lively, more engaging messages that trigger emotions, and help to communicate on a deeper level than nearly any other form of marketing. There's nothing wrong with using videos to establish your presence within your market or to define your brand, you just need to know who your target audience is. This brings us to the next tip.
Tip #2 Optimize your Videos for Search
Do some keyword research in your niche. Figure out what your audience may be searching for when they are doing a query on the search engines, then create appealing, keyword-rich titles for your videos and a keyword-rich description that tells people what the video is about. Be honest though, people do not want to be deceived so don't say that it is about something when it isn't. Also, use related keywords in your video tags.
Try to add the word "Video" to your title too as this will help you to rank in Google and the other search engines. Lastly, upload your video to YouTube if you want your video to rank highly in a YouTube search. Do this even if you have your own video hosting. Your video is now ranked and you're starting to see some traffic, all you need now is some sales!
Tip #3 Monetize Your Video
So, if you want people to buy your product or try a service from you in a video, you need to attach a working link to it. The link should be in the video player. This way, your link will always be available, especially if your video is being shared. You can do this through the use of a text box on your video. This is a great way to let people know where they can go to find you and your products. If you don't include the URL, they'll just watch the video and move on with no way to make a purchase even if they wanted to.
As you can see, video marketing is one of the best ways to promote your business. Through video marketing, you can reach an entirely new audience that will help your business experience growth and success. Remember the contents of this article when it's time to enhance your business with video marketing and be sure to visit my blog terryphong.com for more online marketing tips.
For more online marketing tips, please visit: http://terryphong.com
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Sunday 6 September 2020
How To Build An Affiliate Marketing Website in 2020 (Make Money Online)
How to Improve Instagram Engagement?
For an insight to boosting your Instagram engagement, Kim Lyon tells us how.
Instagram is an ideal marketing platform for brands and businesses. To make a successful marketing on Instagram, in addition to the number of followers, the Instagram engagement is a much healthier metric to measure.
Instagram is one of the most popular social media platforms in the world. There are 1 billion active users monthly on Instagram. 90% of accounts follow at least one business on Instagram. 200 million Instagram users visit at least one business profile daily. Without doubt, Instagram is an ideal marketing platform for brands and businesses.
So how to make a successful marketing on Instagram? The first thing you may think about is the number of followers, but Instagram engagement is a much healthier metric to measure. Besides, engagement is one of the key three things the Instagram algorithm considers when ordering content in users’ feeds and explore pages, which means you should focus on the engagement in addition to the number of followers. High engagement can make your post reach more users and have an exposure in the explore pages. High engagement can also make your followers more trust you.
What is Instagram Engagement?
Instagram Engagement refers to how your followers interact with your Instagram posts. It can be a "Like", "Comment" or "Save" on a post or a “View” on a video. It can be measured by Instagram engagement rate.
How to calculate Instagram engagement rate?
There are several ways to calculate the Instagram engagement rate. You can also use some tools like Instagram Insights to track your engagement rate.
Followers
Instagram engagement rate is the sum of the comments, likes, saves and views that you receive per post, divided by the number of followers you have.
Reach
Instagram engagement rate is the sum of the comments, likes, saves and views that you receive per post, divided by the number of unique views your posts and Stories have.
Impressions
Instagram engagement rate is the sum of the comments, likes, saves and views that you receive per post, divided by the total number of times all your Instagram posts and your Stories are seen.
How to improve Instagram engagement?
Here are some tips to help improve Instagram engagement.
Target the right audience
The right audience share the same interest with you. They are more likely to engage with your content.
Post consistently but not too often
New posts are more likely to show in your followers' feeds. Posting consistently is a very effective way to improve your engagement.
Post at the right time
Posting at the right time can make your content reach more users, which means a higher engagement rate.
Choose the right hashtag
When you use a hashtag, your post will appear on the page for that hashtag and the feed of users who follow the hashtag.
Try Instagram stories
Instagram Stories are a new way for users to share pictures. Stories are shared with followers at the top of the regular feed. There are many interactive elements in the stories such as polls, stickers and Boomerangs that can be taken advantage of to boost your Instagram engagement.
Try videos
Video on the platform is available in four forms: video posts, Stories, livestreaming, and IGTV. A good video strategy can greatly boost your followers and engagement. Sponsored Instagram videos generate 3x more comments than sponsored Instagram photos.
Be creative with Instagram AR filters
AR filters have quickly become Instagram's most powerful marketing tool. They can give you a lot of creativity and allow you to create more creative content to attract audience and increase engagement.
Write an engaging caption
Captions can be up to 2,200 characters in length, include emoji, and up to 30 hashtags. Good Instagram captions will lead to more engagement.
Respond to comments
Comment is a kind of engagement. When you respond to comments, you can improve the engagement on your posts and can attract more people to engage with the post.
Ask questions
Questions are powerful. They encourage users to share ideas and help promote a sense of community. Asking questions can encourage your followers to engage and help increase engagement. It can also help you and your followers know one another on a deeper level.
Buy likes and comments
Another quick way to boost engagement without effort is to buy likes and comments. Buying Instagram comments can also save you the time and effort of creating the type of content. Buy likes and comments when you buy followers can really help boost your visibility, exposure, engagement, and sales.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
GainFollowers is an Instagram Services Provider in United States. We provide real & active Instagram likes + followers. With these Instagram presence booster, it's easy and effective to improve your social power, help your Instagram profile popularity, and increase the credits to your business.
Saturday 5 September 2020
my DAILY Instagram engagement routine
A Detailed Guide on How To Use Instagram Stories
Social media marketing has many avenues. Within each avenue there are even more tools to use.
Instagram Stories are fairly well known now, but are you using them to market your business? This Mary Kyle article helps explain a bit about it all
Instagram Stories is used as a marketing strategy by almost all businesses. the article outlines how to effectively use them for businesses.
The number of people using Instagram stories keeps escalating day by day with the emergence of more businesses. This article explains how to use Instagram Stories. One important thing to remember is that posting too many stories on a single day can cause discomfort to your fan base to a greater extent.
What are Instagram Stories?
Instagram stories are a content format in which users can create slideshows with images or videos or a combination of both and stories posted disappear in 24 hours. A story lasts longer than 24 hours if it is posted as a highlight. Your followers can view the stories you posted, and you also can see the number of people who viewed your story.
How to watch Instagram Stories?
Firstly, you should be a follower of the one whose story you want to watch. Stories usually appear at the top of the news feed in your profile. Profile photos appear within a circle that is surrounded by a ring of the Instagram color logo. This kind of appearance denotes that the particular person has posted some story on his/her account. You need just to click the circle-shaped photos to take a look at their stories.
How Can I Know Who Viewed My Instagram Stories?
You can see who viewed your stories only when your story is live, i.e, within 24 hours from posting the story. After that, you can see only the number of people who viewed your story. There is a little eye icon in the bottom left position, which you can click to see the number. When you click on the number, you can see who watched your stories.
How Can I Add Instagram Stories
- Once you press the circle button, the camera turns on so that you can capture a photo.
- Note that you need to tap and hold on the button if you want to record a video.
- Having done with the picture or video, you can apply the desired filter by sliding the screen. There is a pencil mark in the upper right corner of the screen, which you can click to draw or write something.
- Next, just press the ‘’Your Story’’ button at the bottom left of the screen to add your Instagram story.
Users can also add previously captured photos or recorded videos in the gallery to their stories provided they must be taken within the past 24 hrs. To do this, you need to pull down the screen on moving to the “Story” section. Now the story gets shared with your followers. Make sure to turn “Save Shared Photos” on in the settings section to save the photos and videos in your device’s camera folder. Your images and videos will be kept on your profile if you choose to save them to your story highlights.
How Do I Share Regular Feed Posts on Instagram Stories
- Just click the paper airplane icon from the post you want to be shared as a story.
- Then select ‘’create a story with this post’’ option
- This post can now be shared with custom elements like background color, user-defined text, stickers, and relevant hashtags.
Adding stickers that represent location, mentions, polls can add potential value to stories. These extra elements seem to arouse the interest of your fans and followers.
Easy Tips to Follow To Get More Story Views On Instagram
There is a wide range of options on Instagram to get more views on stories. Firstly you need to set your account to public to make it possible for followers to view your stories. Some of the options are visible at the bottom of the screen and can be accessed just by swiping the screen and are briefed below:
- The Boomerang option allows you to record very short videos (say 5 seconds) repeatedly.
- The Superzoom option can be used to share 10-second videos with zoom sound effect.
- A rewind(up to 10 seconds) of a video can be shared using the rewind option.
- In addition to color filters, Instagram provides face filters to create various face-effects for your photos.
- Instagram allows you to add hashtags specifying location, brand, campaign name, which can bring some followers to your account.
Scaling innumerable options, the newly launched feature, “Instagram Stories” could avail a lot of benefits for brands and marketers in various niche. Brands who are new to Instagram who are still in need to gain traction for their account can buy Instagram Story views without a second thought add up to the effort they work on their strategies.
Conclusion
With Instagram opportunities beyond the horizon and the intense competition, some of the tips mentioned in the article, and your ideas can make your Instagram stories interesting for people who watch and look out for.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Mary Kyle is a Content Developer and Marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.
Friday 4 September 2020
Instagram Algorithm Updates 2020 | IGTV GOODBYE, PHOTOSHOPPERS TOO
How to Monetize Instagram Threads with SociSmart Threads Academy
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