All You Need To Know About Dropshipping

Getting started in online selling can be scary, risky and costly. However, with good guidance it can work really well. Many people use the dropshipping model to great success

For a quick and easy intro into what dropshipping is, read on Achal Mehrotra's great description

We are all aware of the business model where a retailer stocks the purchased items before he could sell it in the market, But the concept of dropshipping quite a different one. a seller does not necessarily have to be the stockist of the items he sells. Everything can still happen in an organized manner. You might have thought, how all these can happen? Here's a simple illustration to all your answer.

Suppose you have a customer who wants to buy a product, but you do not own an inventory, neither do you stock up items. In that case, your product manufacturer or supplier directly delivers the product/s to your customer.

Now, this dropshipping mode has a number of advantages. Let us find out what they are:

Easy To Get Started

As you do not have to deal with physical products, this business is quite an easy one. if you are investing in the same you will not have to worry about packaging and shipping of the orders, renting or managing a warehouse, tracking inventory, maintaining stock levels by continuously ordering products, etc.

Requires Less Capital

This ecommerce business model requires a lot less to invest than retail businesses. One can launch an ecommerce store without having to risk his bank funds and property for a loan. All they need to do is purchase the product when a customer has already bought it by making a payment. So, without a major upfront inventory, it is possible to start a successful business.

Reduced Overheads

When there is no need to deal with inventory purchases our managing the same the overhead costs are sure to remain low. Studies have found that several successful dropshipping businesses are operated via a laptop from a remote location which can be the investor's home or office. The regular investment in many cases has been found to be lesser than $100. It may grow once there is growth in the business.

Wide Selection of Products

Under this model, one does not have to deal with a specific product but can earn from different products. You can add the items that a supplier stocks on your website at no additional charges.

Offers Flexibility over a Location

Any place that has uninterrupted internet connection can be used for a dropshipping business. Additionally, you will need to have a better hand at communicating with the suppliers and customers.

These are the reasons why dropshipping is considered to be an attractive model. If you are looking forward to increasing your income this can be one option you can look into.

To know more about dropshipping suppliers, please check our website.

About the author: https://EzineArticles.com/expert/Achal_Mehrotra/1934376

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LinkedIn Marketing: 3 Ways To Get Clients With LinkedIn FAST [2020]

If you are looking to get more business to business trade then LinkedIn is a great choice to build your network on

You'll need clients and for that you'll need trust

Look through this great video by Sean Anthony to find out more

Affiliate Marketing Trending in India 2020!

Affiliate marketing is great for selling someone else's products and getting a commission for your efforts. It's availability may not be completely worldwide, but it certainly offers huge marketplaces

In this article Mallika Joshi explains how it is working in India

So, What Exactly Affiliate Marketing Is?

Affiliate marketing involves referring other people to purchase the product of a specific company. Whenever any person purchases your referral, the company will give you a commission. Now, this seems to be a simple process or technique of earning money conveniently.

Let's just take an example. Suppose you promote a smartphone brand such as Samsung, you can easily provide a link to the product through your social media handles. When any of your followers click on that referral, and if any of them buys the smartphone, you will be paid a commission by Samsung for every sale.

How Affiliate Marketing Works?

Note that affiliate marketing is a part of digital marketing. When you do affiliate marketing, you play the role of a marketer.

When it comes to affiliate marketing, you act as an online salesperson who sells the products of a certain company. Of course, you are not going to be an employee of that company. The person who owns the product is called a trader or merchant; on the other hand, the person who promotes it is called the affiliate marketer.

You might be wondering how you can connect with the trader; then, you need to understand that affiliate networks help you achieve that.

Also, whenever anyone purchases the product via your referral, it is a win-win situation for you(the marketer), the merchant and the affiliate network.

The reason why affiliate marketing in India is trending nowadays is that many people or businesses have profited a lot from this whole ecosystem. It is worth mentioning here that even an ordinary person can become a millionaire with the help of affiliate marketing.

Let's discuss further in detail about four major players involved in this ecosystem of affiliate marketing. This is highly important if you want to be a successful affiliate marketer.

1. Owner of the product-Merchant or Trader

As said earlier, the owner of the product is called a merchant. When we talk about e-commerce giants such as Amazon, Flipkart, etc, these also come in the category of merchants.

Brands like Samsung,Apple,Intex,Dell,etc are also merchants.

2. The Affiliate

Next comes the affiliate marketers who can also be called as the publisher. The affiliate is the one who receives a commission for every sale via his or her referral. It would help if you understood that you don't require any significant investment to get a website created. That is why we said earlier that if you are looking for a passive income, nothing can be easier and cheaper than affiliate marketing.

Through videos, blogs, and social media posts, you can easily promote the product.

One of the most critical pieces of advice for you is that you should promote products that are in accordance with the kinds of blogs you post, the videos you post, etc. If you post educational content on your blogs, it would be inappropriate to promote fashion stuff.

3. Affiliate Network

The publisher or the affiliate can connect with the merchant or trader with the help of an affiliate network.

An affiliate network can be better understood as the link between the affiliate and the merchant.

It's crucial to understand that the affiliate network provides payment processing tools to the publisher.

On the other hand, the affiliate network provides ad tracking tools to the merchants.

If you are curious to know how affiliate networks will help you in earning money, then you need to understand that there is something called CPC.

Besides, CPC(Cost Per Click), there are other ways like CPI(Cost Per Install) and CPS(Cost Per Sale).

4. Customers or Consumers

The last player of the whole ecosystem is the customers. Whether the above three players will be profited only if the consumers buy products, anyone can be a customer. It is the responsibility of the affiliate to influence the customers to buy a particular product. As said earlier, for this content marketing can be used by the affiliate, even YouTube videos can be used to influence the customers. The tracking mechanism works as soon as the customer follows the affiliate link to make a purchase.

Where To Begin?

If you want to start affiliate marketing, go through these simple steps.

1. Signing up for an Affiliate Program

First and foremost, to become an affiliate marketer, signing up for an affiliate marketer program is required.

Some of the options which work best for beginners are Amazon Associates, Flipkart Affiliate, BIGROCK Affiliate, etc.

The reason such types of big affiliate programs are recommended is that they already have a wide customer base.

2. Affiliate Link

An affiliate link customized specifically for your username related to the product you will promote for them.

3. Influencing Potential Customers

Now comes your turn as an affiliate marketer to promote the product through various social media or online platforms. In order to publicize the product, blogs, along with the affiliate link will work best.

Even Facebook, LinkedIn, Instagram posts,etc can be beneficial.

So, this was all about how you can easily set yourself up as an affiliate.

How To Be A Successful Affiliate Marketer?

There are a lot of affiliate marketers out there, so it can be quite difficult to be successful as an affiliate. Don't worry; we will help you to stand out in the crowd.

1.Choosing the most profitable niche

You need to understand that the most profitable niches can vary from time to time. So, staying updated is going to help you throughout the journey of affiliate marketing.

Besides this, it is very significant to choose a particular niche, so that you can target a particular audience for greater conversion.

With your blog posts, you will not only be delivering useful content to your audience but also you can promote them to buy certain products with the help of a referral.

Some of the most profitable niches which have a lot of scopes are the beauty industry, health and wellness industry, travel, adventure sports, etc.

2.Choosing the right niche for your blog posts

Some of you might be wondering what exactly a niche is? So, let's say if you have a lot of knowledge about beauty related products or basically if beauty is your industry, then beauty products can be your niche. You should make sure that your interest and expertise in that niche is enough to ensure your audience trusts your recommendations.

3.Selecting the product, you will promote

This is the most crucial step; for instance, you have chosen electronics and your niche. Let's take an example of laptops; then, you can find various brands in the markets.

Firstly, you can select a product based on its popularity and brand name, in this case, you will go for big brands.

The second technique involves choosing the product to promote based on your individual opinions.

If you choose to promote products of big brands, then we all know that these brands already have a good reputation. So, all you need to do is focus on creating quality content that can persuade the customers to buy the product.

On the other hand, if you have decided to promote products based on your personal preferences, you need to develop content with extra effort. When you are promoting products about which a customer may or may not have much liking as the brand may or may not be big, you need to develop content that strongly encourages customers to click on the link. Of-course, the level of persuading skills you require is much greater than that required for the first case.

Also, remember in digital marketing, relevant stuff will always be valued.

These were the three steps that can take your affiliate marketing strategies to the next level. With our tips, we are sure that you will be able to fetch good traffic to the trader or the merchant's site.

Conclusion

So, we have reached the end of this article. We hope that you got an insight into how to set yourself up as an affiliate marketer.

You should follow all of these tips to be successful as an affiliate. Remember that there is immense scope for affiliate marketers in India, as very few bloggers are doing it. So, this is the right time to start. With smart work, no one can stop you from becoming a profitable affiliate marketer. Besides, this following the latest marketing strategies and long-term planning will help you a lot.

At https://thebicycles.in/ we are dedicated to simplifying the product research process for our consumers. By cutting through the noise of hundreds and thousands of product reviews and specification comparisons online, we help you find the product that best fits your lifestyle and budget.

About the author: https://EzineArticles.com/expert/Mallika_Joshi/227965

Article Source: http://EzineArticles.com/10331824

How to Think About Marketing and Social Media in 2020 | CNN Interview

In case you didn't catch this thought provoking interview with Gary Vee, here it is.

Recorded at the turn of the year when we knew little about the 2020 pandemic, but the message remains true

Using Facebook As a Marketing Tool for Promoting Your Business

Facebook has been well established and well known for what may seem like forever. For most people it is a social sharing site, but if you are reading this you'll already know a bit about how Facebook is a really powerful marketing platform too.

Phil Andrews takes us through why that is and how you can make the most of it

As a vehicle through which to share information, it is probably fair to say that social media is fluid and constantly changing. For younger users the "traditional" platforms such as Facebook and Twitter almost represent the establishment, and a bevy of new options provide fresh ways through which to disseminate gossip and share pictures and events in real time.

From a purely business perspective however, Facebook remains a surprisingly user-friendly option for getting your product or service out there, and with a bit of imagination you can still reach audiences in their tens or even hundreds of thousands with little or even no financial outlay.

1. Paid adverts

Like most social media platforms Facebook offers an option to pay for advertising, and the special appeal of this is that rather than your ad being fired out randomly it can be carefully targeted at your preferred audience.

Once your advert is ready to go you will be asked to specify demographics, allowing you to determine the location, age, gender and interest groups of those you are seeking to reach out to. If the thing you are selling is liable to be of particular interest to a specific target group or groups this enables you to place your ad on the feeds only of those who are likely to be attracted to it.

2. Use your friends list

With a bit of imagination however it might not be necessary to spend money at all in order to call out to your market. Let's face it, your first and most reachable audience is usually going to be those who actually know you. That's why your own timeline should always be the first port of call when it comes to letting the world know what it is you have to offer. It is your noticeboard, you can use it in any way you like.

3. Set up a Facebook group

Most services belong to a particular niche, so if you have the time to build slowly it can be a good idea to create your own Facebook group which others who are interested in that particular subject can join. As the administrator of the group you have complete control over the content that it is posted onto it, and as such when you display your wares you will be doing so before an audience of people with a special interest in your line of business.

4. Join existing groups

Most Facebook users will from time to time join groups with a dedicated focus upon a particular subject. Most often this is a leisure interest, but with a little research it is possible for you to seek out a whole raft of different groups within your niche with a view to using them to discreetly market your product or service. Do this methodically by creating a database of all the groups you belong to and bookmarking them so that you have the links available at your fingertips.

It is important that you familiarise yourself with the rules of each individual group, and respect them. Many operate a strict no advertising policy, and spamming them will earn you not only a ban but also a bad reputation within the industry. If in doubt, you can always message the administrator of the group before posting and ask for permission. Admins generally are grateful when people take the trouble to ask, and even if your request is met with a refusal you will have cultivated some goodwill with an important player in the field.

Ultimately how successful you are in your efforts will depend on how organised your marketing strategy is. Making it work properly takes time, but then forward planning is the key to achievement in any field of work.

Phil Andrews is a freelance English-language content writer specialising in articles, web content and blogging. He is the author of The Best Year Of Our Lives, a historical fiction novel set in 1976 about a group of young people growing up in a restless West London suburb beside the River Thames.

About the author: https://EzineArticles.com/expert/Phil_Andrews/2043953

Article Source: http://EzineArticles.com/10330276

OBSHacks | How to Start Dropshipping in South Africa

If you're just starting out selling online there are a lot of terms to get your head around


Dropshipping is one such term


Using the example of Dropstore, Adewale Adejumo takes us through a clear explanation of what dropshipping is and how it can work

The Taoist Approach to Email Timing

If you are serious about marketing online you'll be growing a strong database for your email list

Did you ever stop to consider there could be some useful tactics about employing your email list?

In his article here William T Batten gives an overview of a few things to think about

I've heard lots of folk obsess about when to send emails to your list.

And I've read entire chapters in books dedicated to this topic.

Some folks say it's best to send them in the mornings. Lots of readers check their email first thing, so you want to be at the top of the list.

Similar reasoning goes into lunchtime emails, commute-home emails and evening emails.

Then they turn around and pretend they've said something useful, instead of 'almost any time, really'.

So... great. Send your emails whenever, I guess.

But it gets worse than that.

When should your emails circle the globe?

I once almost signed up for a marketing course. This little anecdote isn't why I decided against it - a few things didn't work out - but it's funnier if I say it is.

Anyway, the sales letter for this training said these two things, with full sincerity.

"We provide this elite training online to students in over 50 countries around the world."

And:

"We have our weekly FAQs at 2:00pm, which is a convenient way to break up your afternoon."

Sigh...

You know, sometimes it's frustrating living in Australia. Whenever a movie or project launches 'next Spring" we have to wonder, so they mean Autumn? And when something arrives 'on the 10th', it's really the 11th for us.

Minor inconveniences, sure.

But this sort of stuff really takes the pie.

The meetings are at 2pm? Great. Whose 2pm? They didn't even include a time zone with that...

As it turned out, that oh-so convenient 'afternoon meeting' was 4am my time. Yeesh.

So many marketers brag about knowing their prospects inside and out... yet forget they live in different time zones.

This comes back to your emails. Maybe you decide you want to catch the morning vibes with a 6am email. Whose 6am, though? Because it's always early morning, late afternoon and the dead of night somewhere.

No time is the right time

But maybe you run a local business, so all your readers are in one time zone. What then, huh?

There's a sensible yet paradoxical philosophy in Taoism. Hints of it show up in other religions - definitely Buddhism too.

The Taoists say it like this:

No Way is the Way.

Translation:

If someone shows you 'the Way' (to enlightenment, say), then it isn't the Way. The Way can't be shown or codified. You have to find it for yourself. There's only so far dogma and gurus and teaching can take you.

The answer can never come from without.

So if you hear an answer, it isn't the right one.

Similarly, no time can be the right time. Let's say someone discovers that, sure enough, 6am is the perfect time to send an email. Within a month, everyone blasts their lists then, drowning each other out.

Meanwhile, the email that arrives 12 hours 'late' stands out.

So don't sweat it. Send them whenever you want.

Besides...

I doubt it matters much anyway. Folks read emails that are interesting, persuasive and informative, not those that arrive at just the right time.

Focus on getting your writing down, rather than chasing a minor-if-anything boost from timing.

"But, wait, timing does matter for me!"

Then again, some of you will need to focus on your schedule.

If you announce lunchtime flash sales for your restaurant, you probably want to send them at 11am or noon, not evening.

Lighter emails might land better on Wednesdays (from folks looking for a mid-week break), Fridays (just because) or the weekend.

Business emails probably want to go out during business hours. Maybe. Who knows?

If your business has a niche relationship to time, I invite you to figure it out for yourself. Don't ask your readers - they'll probably tell you to email less simply because they hate spam. Test it. Experiment with different times and see what leads to sales.

But for most businesses, the timing doesn't matter so much.

The point, which I've spent over 600 words making, is this isn't worth thinking about too hard. It's small potatoes. Get your offer and your message right, and everything else falls into place.

I've only written an article about this because so many folks wonder about it. So wonder no more.

If you're still nervous about timing?

Then email every day.

That way you're more likely to hit the right times.

And if you want to know how to create that much content for your readers, without boring them or burning out, you want my Write Like a Demon course. It's thanks to these principles that I've churned out hundreds of articles a year on everything from marketing to self-improvement.

You can stream the course here:

https://skl.sh/2PymK9O

About the author: https://EzineArticles.com/expert/William_T_Batten/2522089

Article Source: http://EzineArticles.com/10326328