The Most Effective Way to Market Your Business With No Budget

How would you like to get your marketing tips from someone who is renowned for their success and is a massive content provider on social media?

Well, it's a share of a great Gary Vaynerchuk video today

Build Better Funnels and Websites

In this day and age, any business that wants to thrive must go online.

With so many things going on around the world, and global changes that will forever impact the way people live and do business, going online is no longer just an option.

Not only to maintain their success, but even just to survive.

Sure, there are tools that are already available that any business can use to run their entire company and processes digitally.

However, any minimum amount of research will tell you that most of these products are expensive, complicated and limited in customization.

In other words, not very user-friendly, and definitely not suitable for all business owners, especially those who are less tech-savvy and might even be on a budget.

I mean, who can afford to invest thousands of dollars a month into a bunch of complicated tools, and on top of that, hire employees to manage the systems, right?

Well, if this sounds familiar in any way, I have some good news for you.

As an online marketer and blogger myself, I am always looking for new solutions for these everyday challenges we face as business owners.

Today, I am very excited to introduce you to my latest discovery.

GrooveFunnels is, by far, the best way I have found to be able to build websites, sales funnels and sell digital products online.

The best part? It’s FREE.

But the free value does not end there…

You see, GrooveFunnels is not just a website and sales funnel builder.

The co-founder of GrooveFunnels, Mike Filsaime, is actually a veteran in the Internet marketing space, and has put all his experience and expertise into one of the best suite of marketing tools I have ever seen.

I’ve also signed myself up for an account (it’s free), and for the past few days, I’ve had the chance to play around with it.

And you know what?

I can definitely tell you that this 100% free tool is perfectly capable of running your entire business, maybe even better than some of the expensive complicated tools out there.

I’m not exaggerating by any means…

From what I’ve seen so far, GrooveFunnels includes everything that I need to run my online business, all for absolutely free.

Here’s just a quick list of what I’ve gathered so far:

FREE sales, page and funnel building platform

Possible to build my own branded websites with full navigation

Can integrate with my own custom domain name

Able to sell my products with what they call a 1-click upsell

Capability to integrate upsells, downsells, and order bumps

Even has a way to create my own powerful affiliate program for my products!

And that’s just for starters, because there is so much more for me to explore!

I’m not even joking when I say that I am planning to change my ENTIRE online business over to GrooveFunnels!

I mean, why wouldn’t I?

It’s FREE, and it’s probably the BEST suite of marketing tools I have ever seen in my life.

By the way, there’s more…

I didn’t even mention some of my favourite benefits of GrooveFunnels.

As a member, I’ve also received a TON of community benefits.

I’ve been able to join their private Facebook group, connect with marketing experts inside, get help with all my problems, access private training within their own academy, ask questions through their helpdesk, and meet other like-minded entrepreneurs just like me to make the best use of these tools.

So, if you’re like me… Striving to grow your business, looking to learn more about marketing and getting to know some of the best in the industry at a more personal level, then you won’t want to miss out on this opportunity.

Sounds great, right?

But you might be asking… what’s the catch?

The catch is that GrooveFunnels is free, but for a limited time only.

GrooveFunnels is in its pre-launch phase, which means that many of the products have still yet to fully launch.

When they do, and as the products continue to get upgraded, GrooveFunnels may no longer be free anymore.

This means that now is the time to sign up for your free account, which would also qualify you for the additional software upgrades that they make as time goes on.

Awesome deal, right?

It’s called being at the right place, at the right time.

And that’s where we’re at right now :)

Don’t wait any longer, because I’m honestly not sure when this free offer is going to go away.

Do yourself a favour and sign up for your free GrooveFunnels account right now, and I will see you inside of the Facebook group.

How to Manage an E-commerce Website?

This BusinessTech content article from July 2020 looks at different aspects relevant to e-commerce businesses

E-commerce businesses range from start-ups to globally renowned organizations—all after one goal of growth. Growth is not only about succeeding but also managing the successful business efficiently. If you have a small e-commerce business, you need to reach a point where you can use specialized functions and responsibilities.

In this article, we are describing how you can manage your e-commerce website effectively.

Sourcing Function: Customers’ interest can change anytime. They can go for a new brand living your brand waiting for their return. You need to deliver the ordered product within the expected time to remain a trust-worthy brand to them. Situations like this will minimize the unfavorable outcomes of many possible scenarios.

Marketing: Most e-commerce pros know the importance of marketing. There are many options available, like pay-per-click (PPC) ads and search engine optimization (SEO). Some spend their energies on optimizing their PPC services in San Francisco and some drive traffic through SEO and focus on link building. The approach to enhance sales varies as per the business’s objective.

Technology: Digital marketing is a technology-enabled play. So you need to be at the top. This starts with making decisions like choosing your host, domain name, and shopping cart software, and many more. You need to continually upgrade your tech-factor by measuring and managing your websites well.

Finance: The growth potential of e-commerce businesses is not related to the infusion of money. The finance function is not just about funds provided; it’s about deliverables management, accounting, financial engineering decisions that allow innovative payment options to customers, and more.

Conclusion:

The above five functions are not sufficient for you to manage your e-commerce business. There are more functions, like human resource management. But the motive is to address any small e-commerce business where everything is done, to gain success eventually. Then a proper management strategy from a digital marketing agency in Sacramento is required for the company to remain at the top.

Article Source: http://www.articlesfactory.com/articles/marketing/how-to-manage-an-e-commerce-website.html

Google AdSense and AdWords - Like Yin and Yang

You're probably aware of AdSense and AdWords, but would you know how to go about using them?Nicholas LaPolla gives a great overview.

Many websites include a section or two with the "Ads by Google" above it or below it. These are ads displayed via Google's AdSense. When you do a search on Google and see ads in the search results pages, they are generally AdSense ads.

AdSense - The Yin:

Google's AdSense is programming that "senses" the content of a page or search. It finds keywords on a web page or in a search phrase to determine the subject of the content. It does this by either "reading" the page, or taking a look at the search term that was typed into Google Search. It can "Sense" which ads in the system are relevant to the content or search and display them - thus: "AdSense."

Before ads on a page are displayed, AdSense searches its database of advertisers and finds ads that are associated with keywords on the page or in the search. Now AdSense needs to decide which of the thousands of ads vying for position are actually displayed. To make this decision, AsSense looks at the advertiser's bids for the relevant keywords. The advertisers that have a combination of the highest bid, keyword relevance and best click through get displayed first.

Google tracks clicks on ads and advertisers pay Google the bid price for each click. When the AdSense ad is on someone's web page, Google pays the website owner a portion of the payment for each click. The term "monetizing" your site refers to taking your existing site and placing ads like AdSense on it to make money (or finding other way to make money with websites). If you get 10,000 visitors and 10% of them click an ad that pays you, theoretically, $0.75 per click, you just made $750! Not bad for just copying some AdSense code (which Google provides) into your popular website's HTML (if your site is not popular, learn about SEO - Search Engine Optimization - from sites like AcmeWebResources).

AdWords - The Yang:

The other side to AdSense is AdWords. AdSense ads have lists of relevant keywords associated with them. Each keyword is bid on by the advertisers for placement in the results pages and on web sites around the world. The words that will prompt a display of an advertiser's ad are bid on by the advertiser. When an ad matches the words on a page, the ads are displayed; thus: AdWords. AdWords is the system in Google that is used to place ads that display in AdSense.

You can enroll in AdWords to pay for AdSense ads to drive traffic to your site. The first step is to sign up with Google. The next step is to associate keywords to associate with your site.

The idea is to drive traffic to your site through the use of relevant ads. The more relevant the ad to your content, the more targeted your traffic will be. Compose your articles around your list of keywords. Next, write an ad based on the keywords and assign keywords to the ad. You will bid on the keywords at the time you associate keywords with the ad. If one of your keywords is searched for or relevant to a site, and you have a good bid and relevant ad, your AdWord ad will be displayed. Only when someone clicks your ad are you charged by Google.

The more popular keywords are wanted by many competitors, so the prices per click can get pretty high. It is not uncommon for a click to cost $5 or even $10. If you have 10,000 ad clicks, after you account for your conversion rate (the rate that you convert visitors into buyers) you better be sure you are making more than the ad click costs! But it should never break your bank because you can set the bid limits and the monthly budget.

What if you can't afford $5.00 per click? Since the more popular keywords are so expensive, it is best to bid on less popular keywords because the cost per click is lower. Google presently has a minimum bid of $0.05 per click. If you can get those, you can reduce your advertising budget.

A popular site can make a lot of money, however, a lot of money and time can be wasted. To avoid waste, you have to learn as much as possible and get the right tools to do the research.

Author bio: Author Bio

Nicholas LaPolla has been a web applications developer for 11 years. He created www.AcmeWebResources.com to help others build or improve, market, and monitize their websites with a focus on web design, website seo / internet marketing, and working to make money online.

Article Source: http://www.articlegeek.com/internet/website_traffic/11303-googleadsensean.htm

Success Requires Lots of Commitment

Working from home has involuntarily taken off in 2020. For some it is a necessary extension of their existing businesses. For others it is a brave new world possibly brought about through need or redundancy. This overview of working from home by Irene Mori gives a useful perspective

With a worldwide pandemic because of the spread of the coronavirus, many people are having financial hardships. They may have lost their jobs or been cut back on their work because the economy has basically closed except for essential services. They might be fortunate and have a job which was not affected or may have the privilege of working from home and maintaining their income.

Some people may be looking for a new way to earn money. According to the so-called gurus, there are hundreds of ways to earn income from home based businesses. They are careful to tell you that their program works, but they make claims that 98% of the "deals" are fakes and scams. Of course, theirs is one of the few honest opportunities out here.

There have likely been hundreds of network marketing (MLM or multi-level marketing) companies over the years which have drawn in perhaps millions of people hoping to find financial success and even wealth with them. While it is true that some people have been successful and possibly even became millionaires in that type of business, there are likely millions of people who have joined those companies with high hopes for success only to find that they lost money without making a cent. Maybe they even lost friends in the process as they pestered others to join them. Recruiting others such as is necessary in this type of endeavor is difficult. It is not an easy business although it can work. Some people like the products well enough to stay with the company even though they don't earn money from the business.

Investment gurus often promise huge returns when you sign up for their newsletters or service. Of course, many of their programs cost thousands of dollars. Even then, they seldom fulfill the promises made. Their testimonials sound remarkable, but it is difficult to find that same kind of success which you can expect. Some of the testimonials are said to be fake and possibly actors being paid to read a script. It is best to investigate the "opportunities" thoroughly before signing with any of them. If they offer a money back guarantee, that is a plus.

People can receive dozens or hundreds of emails per day or week touting home based internet and online business opportunities. There are lots of opportunities out there, but finding a legitimate and workable program is not easy. It takes a lot of work and study, but there have to be some honest opportunities to earn money. Sometimes it takes trial and error, but success could be possible.

No matter what you try to do to earn money, finding success requires a lot of commitment. People always say to work smarter not harder, but hard work and dedication are usually necessary to find success in anything.

Success requires a commitment to learn all you can and not to depend on others for your success. Making goals and reviewing them each day should help. Determine to succeed. Keep trying and don't give up too soon. Commitment is a vital part of your road to success.

A free eBook is available by checking out the website. Many in the general public know very little about this part of American history which includes racism, perseverance, hard work, and success. The book covers civil rights issues and is available on Amazon. http://www.thejapaneseamericanstory.com

About the author: https://EzineArticles.com/expert/Irene_Mori/366585

Article Source: http://EzineArticles.com/10312501

Is Blogging Dead? Does it Really Have a Future in 2020 and Beyond?

For a different take in our series of features on blogs, we're back with the guys from Create and Go to see what they predict for the future of blogging

6 Tips for Writing Conversational Content

You've got your strategy? Great!
You know your market? Great!

How do you communicate to them?  Read on to see Susan Regier's great tips 

When it comes to marketing, conversational copywriting is essential.

The outdated formal business communication is just that - outdated. Big words. Confusing sentences. Not only does it make the content challenging to read, but all too often, the reader loses interest before getting to the end of the first paragraph.

Conversational copywriting resonates with your audience because your message reads as if it comes from a friend. It reads like you're having a cozy conversation over a cup of coffee in a neighbourhood café - but more compelling.

Here are 6 tips to ensure your content sounds conversational.

#1 Keep it short.

Less is more when it comes to your content. Small words. Short sentences. Short paragraphs. And yes, this will take more time to write.

I always chuckle when someone hiring me says, "I don't need much content. It shouldn't take you long to write."

In reality, writing less takes more time. Paring a page of content down to a couple of paragraphs, while maintaining the essence to get your meaning across, takes time and practice.

#2 Be real.

Nothing is more annoying than clicking on a line of content expecting one thing and finding out you've been duped. This can destroy your brand.

Likewise, get rid of the fluff, the overused clichés, platitudes, buzzwords, and hype. It's not believable and screams that you're trying to sell them. Consumers don't want to be sold to - they want to be educated. Instead, let them know "why" they need your stuff. Get to the heart of the issue - the emotional core.

#3 Write like you talk - but better.

In a face-to-face conversation, you use facial expressions and hand gestures to get your point across. When writing your content, you must convey the emotion in a more concise and structured way.

Eliminate "wishy-washy" words (really, usually, just, very). Cut unnecessary repetitions. Use strong nouns and verbs. Be bold. Be specific.

#4 Share stories.

We're naturally captivated by stories. Good stories touch both the emotional and the logical parts of the brain and can convince your reader that your offering is the perfect choice for their needs - especially if your potential clients can see themselves in your story.

Share your story. And share stories about your customers and their experiences working with you or using your products.

#5 Use emotion.

It's vital that you know what emotional triggers resonate with your audience. What questions do they have? After all, you're getting the conversation started as they read your content.

Address each of their concerns in your content, so you don't leave them hanging and wondering what you're not telling them. If there's a huge concern that's relevant to your industry, address it immediately. You could even stand apart from your competitors if you take charge of that issue and create the solution.

#6 Apply these conversational techniques.

Use contractions, such as "you're" and "they're" instead of "you are" and "they are."
Talk directly to the reader by using the word "you" often instead of talking about your business. Read your content to ensure the use of "I," "we," "me," and "us" is limited.
Ask questions - remember, it's conversational, so questions engage the reader. But don't include a long list of questions - one or two is enough.
To check if your content sounds conversational, read it out loud. If not, go back and simplify your sentences.

Susan Regier, owner of Vantage One Writing, is an in-demand copywriter, marketing strategist, and business breakthrough specialist to ambitious entrepreneurs who want to have a profitable business they are passionate about. She has the uncanny ability to find the hidden gems in a business that can ignite sales and profits for her clients. Claim your free guide: 15 Tips to Increase Your Influence, Attract More Clients & Make More Money at https://susanregier.com.

About the author: https://EzineArticles.com/expert/Susan_Regier/81654


Article Source: http://EzineArticles.com/10266926

How to Think About Marketing and Social Media in 2020 | CNN Interview

In case you didn't catch this thought provoking interview with Gary Vee, here it is.

Recorded at the turn of the year when we knew little about the 2020 pandemic, but the message remains true

Using Facebook As a Marketing Tool for Promoting Your Business

Facebook has been well established and well known for what may seem like forever. For most people it is a social sharing site, but if you are reading this you'll already know a bit about how Facebook is a really powerful marketing platform too.

Phil Andrews takes us through why that is and how you can make the most of it

As a vehicle through which to share information, it is probably fair to say that social media is fluid and constantly changing. For younger users the "traditional" platforms such as Facebook and Twitter almost represent the establishment, and a bevy of new options provide fresh ways through which to disseminate gossip and share pictures and events in real time.

From a purely business perspective however, Facebook remains a surprisingly user-friendly option for getting your product or service out there, and with a bit of imagination you can still reach audiences in their tens or even hundreds of thousands with little or even no financial outlay.

1. Paid adverts

Like most social media platforms Facebook offers an option to pay for advertising, and the special appeal of this is that rather than your ad being fired out randomly it can be carefully targeted at your preferred audience.

Once your advert is ready to go you will be asked to specify demographics, allowing you to determine the location, age, gender and interest groups of those you are seeking to reach out to. If the thing you are selling is liable to be of particular interest to a specific target group or groups this enables you to place your ad on the feeds only of those who are likely to be attracted to it.

2. Use your friends list

With a bit of imagination however it might not be necessary to spend money at all in order to call out to your market. Let's face it, your first and most reachable audience is usually going to be those who actually know you. That's why your own timeline should always be the first port of call when it comes to letting the world know what it is you have to offer. It is your noticeboard, you can use it in any way you like.

3. Set up a Facebook group

Most services belong to a particular niche, so if you have the time to build slowly it can be a good idea to create your own Facebook group which others who are interested in that particular subject can join. As the administrator of the group you have complete control over the content that it is posted onto it, and as such when you display your wares you will be doing so before an audience of people with a special interest in your line of business.

4. Join existing groups

Most Facebook users will from time to time join groups with a dedicated focus upon a particular subject. Most often this is a leisure interest, but with a little research it is possible for you to seek out a whole raft of different groups within your niche with a view to using them to discreetly market your product or service. Do this methodically by creating a database of all the groups you belong to and bookmarking them so that you have the links available at your fingertips.

It is important that you familiarise yourself with the rules of each individual group, and respect them. Many operate a strict no advertising policy, and spamming them will earn you not only a ban but also a bad reputation within the industry. If in doubt, you can always message the administrator of the group before posting and ask for permission. Admins generally are grateful when people take the trouble to ask, and even if your request is met with a refusal you will have cultivated some goodwill with an important player in the field.

Ultimately how successful you are in your efforts will depend on how organised your marketing strategy is. Making it work properly takes time, but then forward planning is the key to achievement in any field of work.

Phil Andrews is a freelance English-language content writer specialising in articles, web content and blogging. He is the author of The Best Year Of Our Lives, a historical fiction novel set in 1976 about a group of young people growing up in a restless West London suburb beside the River Thames.

About the author: https://EzineArticles.com/expert/Phil_Andrews/2043953

Article Source: http://EzineArticles.com/10330276

Fastest Way to Build an eCommerce Store

Shane Emerson

Looking for the quickest possible way to start your online store? Pick the right eCommerce platform and rest assured building your store would become an effortless process.

When it comes to choosing an eCommerce solution, you have mainly two options, viz., self-hosted, and hosted eCommerce platform.

 

Why Choose Hosted eCommerce Platform?

Server Space is Rented

A hosted solution will enable you to quickly build an eCommerce store. You don't have to handle the technical hassles of running your online business. When you choose a hosted solution, you only rent server space; no buying server, or looking after its maintenance.

 

No Handling Technical Aspects

Your website is hosted on someone else's server, which means you don't have to worry about web hosting, upgrades, and maintenance. The hosted eCommerce provider takes care of everything so that you can focus on designing your store.

Focus on Marketing

When you launch an online store with a hosted eCommerce platform, you can spend a majority of your budget and time on the most important aspect of your business - marketing. You are in a position to amplify your marketing efforts and grow your business.

Run your Business from Anywhere

A hosted solution is a cloud-based eCommerce platform, meaning the server is hosted on the Internet. This allows you to handle your online business from any Internet-enabled device. No depending on office PCs to manage your business.

Internet connectivity to your laptop is all that is needed to connect to your business. To put it simply, a hosted solution gives you the flexibility to run your business from any Internet-enabled device.

 Affordable

You have to pay a reasonable monthly fee to use the hosted solution. Any customizations and upgrades to the software are delivered via the Internet. The operational cost dramatically reduces when you choose a hosted platform.

Also, hosted eCommerce platforms come with drag and drop functionality that eliminates the need for coding to design the store. Without knowing CSS and HTML, you can design the store as per your needs.

 

Why Avoid Self-Hosted eCommerce Platform?

High Capital

Honestly speaking, a self-hosted solution is not suitable for small and medium-sized businesses. Startups and new entrepreneurs should stay away from self-hosted eCommerce platforms. This is because a fair amount of investment is needed to launch an online eCommerce store using this platform.

Purchase your Own Server

With a self-hosted solution, your eCommerce software runs on a dedicated server that has been specifically designed for your online business. You own the server, which means you are fully responsible for its maintenance.

Server Management

The headache of managing your own server can be a daunting task. Server management includes installation, monitoring, backups, and maintenance. You will be left with no option but to hire a dedicated IT team for server management. Regular server maintenance and backups are very important to ensure website speed.

High Operational Cost

What's the point of choosing an eCommerce solution that increases your operational cost and lowers your margins?

Self-hosted solutions are typically offered on a monthly/annual licensing fee. Moreover, hosting and development requires considerable investment in IT infrastructure. The large upfront cost is one of the major disadvantages of using a self-hosted solution.

A self-hosted solution is commonly described as an on-premise eCommerce platform. This is because the server and other IT infrastructure lie within the premises of your organization. So connecting to a device that is outside your organization can be a daunting task.

On the whole, a hosted solution provides a cost-effective way to run your eCommerce business. Without handling any technical aspects, you can comfortably run your business from any laptop that is connected to the Internet.

If you want to be successful in your online venture, choose an eCommerce platform that makes it easy to manage an online business. With a hosted solution, you can spend more time on designing strategies that help you to increase the conversion rate.

About the author:

Shane is an American writer for various digital news publications. After being in the e-commerce industry for more than 15 years, Shane has a good understanding of what it takes to make an eCommerce business successful. He also likes to cover newsworthy events related to business management software, customer relationship management (CRM) and Quoting software

Article source: http://www.articlesfactory.com/articles/ecommerce/fastest-way-to-build-an-ecommerce-store.html

The Best Way to Do Instagram Marketing

Having a strong social media presence is important to get faith in your brand

If you get asked "Which entrepreneur is always putting out content on social media?" you'd probably answer "Gary Vaynerchuk"

So, who better to tell you how to grow your Instagram following to boost your marketing?

What is a Sales Funnel? And How To Create One that Actually Makes Money

To get your customers to buy your product or bring you income you're going to need a funnel, but do you really understand the way funnels work?

Check out this great video from Russell Brunson that explains just that!

Then check out this new FREE page and funnel tool!

https://groovepages.groovesell.com/a/GLcJF6zdYTto

https://groovepages.groovesell.com/a/GLcJF6zdYTto

Social Media Marketing for E-commerce Store

When it comes to using social media for your marketing, the choice of platforms can seem endless.
In this November 2019 article AJ Infosoft detail the histories and reach of some familiar big player platforms

• Which platform or combinations of platforms do you use?
• Are you on them all?
• Which are most effective for your business?

Social Media networking is with an end goal to progress web based business that prompts bring helpful results and gives a successful method to draw in light of a legitimate concern for the focused on spectators accessible in web-based social networking.

The most effective method to Use Social Media Marketing for ecommerce

Social media life has totally changed the manner in which that we live in the present society. Has it changed how we impart, yet it has additionally changed the manner in which that we shop. Indeed, online networking based life has assumed a tremendous job in the move toward web based shopping or buy from Ecommerce store. Before the years over, it's normal that cell phones will overwhelm work area in ecommerce Business income.

Today, on the off chance that you are an online dealer or Ecommerce store vendors, you can't stand to be latent via social media networking media. 75% of individuals confess to purchasing something since they saw it via Online networking, and 90% of individuals state that they will go to social media life in the event that they need assistance on a purchasing choice.

How you utilize social media life—which stages, what applications, the post, platform —will rely upon the subtleties of your business. Fortunately, online networking enables you to make an altered battle to contact your group of spectators and get new level of Ecommerce store. Here, we will go into the stages, objectives, and strategies.

Social Media platform

Twitter

At present, there are more than 319 million clients on Twitter, a famous channel for continuous news and discussion. Clients can send and get tweets — 140 - character messages. Twitter has been used as an online networking platform for a wide variety of purposes in many scenarios by different industries.

Pinterest

Propelled in March 2010, Pinterest is generally a newcomer in the social media based life field. User can pin their content from any websites or Ecommerce store. Pinterest announced in September 2015 the ecommerce security of 100 million customers. Independent companies whose intended interest group is for the most part comprised of ladies should put resources into Pinterest as the greater part of its guests are ladies.

Facebook

This is the greatest social online networking system on the Internet, both as far as absolute number of clients and name acknowledgment. Built up on February 4, 2004, Facebook has 15 year figured out how to gather more than 1.59 billion month to month dynamic clients and this consequently makes it probably the best vehicle for interfacing individuals from everywhere throughout the world with your business. You can develop your own ecommerce store on Facebook page and connect it directly with website. It is evaluated that more than 1 million little and medium-sized organizations utilize the stage to promote their business.

Instagram

Instagram is another visual social online networking website that as of now gloats more than 500 million individuals, a considerable lot of which are Millennials. The site, propelled on October 6, 2010, has in excess of 400 million dynamic clients and is claimed by Facebook. Instagram enables clients to presents photographs on their site, with the site's numerous channels In 2012, it turned out to be a piece of the Facebook family when they got it for $1 billion dollars.

LinkedIn

LinkedIn permits its 450 million clients the capacity to interface with different experts and offer substance with their adherents. Established on December 14, 2002, and propelled on May 5, 2003, LinkedIn is hands-down the most famous internet based life webpage for expert systems administration. The site is in 24 Languages and has in excess of 400 million enlisted customers. LinkedIn is extraordinary for individuals hoping to associate with individuals in comparable ventures, organizing with nearby experts and showing business related data and measurements. 

Article source: 
http://www.articlesfactory.com/articles/ecommerce/social-media-marketing-for-e-commerce-store.html

How to Find Products to Sell on Amazon: The Ultimate Guide

Amazon is one of the most well known companies in the world today.
It is also one of the best places to build your ecommerce business around.
But what about product selection for effective selling?

Dale Harris has investigated this and his article gives some great tips. What do you think?

When was the last time you were scrolling through Amazon looking for something to buy? There are loads of different options and an almost unlimited amount of products selling on this giant global marketplace.

But deciding what are the best items to sell on Amazon can be a nightmare with all this choice.

If you have a business or are looking to earn some extra cash as an Amazon seller, here’s all you need to know about how to find products to sell on Amazon.

1. Know Your Market

The most important aspect of selling online is knowing your market. You need to understand who you are selling to and what products they purchase.

When you understand this you can start to understand your competition and how you can conquer them.

One way in which the market can be divided up and the traditional way it has always been done is by country. An American customer might not necessarily purchase the same products as a British person or an Indian customer. A product that sells well in one of these markets might also not sell at all in another.

However, the rise of the internet and hyper-communication through social media has broken down these barriers to a certain extent. 

If you are selling for the female market – for instance, beauty products – then there are ethical concerns you need to consider about the ingredients that are used in the products and whether they were tested on animals and are vegan-friendly. Some countries also have different regulations on what chemicals are allowed into the products.

2. Sell Great Products Not Cheap Junk

It is easy to think that selling cheap products at low prices is the easiest way to make a quick buck on Amazon. But this couldn’t be further from the case. Customers are savvy and will soon stop purchasing a product if they feel it is inadequate.

Furthermore, most customers use Amazon’s review system to leave reviews of products for future customers.

Instead, you should focus on sourcing or even creating your own great products to sell on Amazon. You should do this even if you have to charge a higher price than your competitors.

Customers are willing to pay a higher price for a product if there is a clear justification or it offers something special and unique. You can easily generate excitement around these products with a clever marketing strategy. 

3. Choose a Product That You Can Market Well

Customers don’t always buy the product based on purely practical considerations. Often people buy a product because they are buying into the vision or the lifestyle that the product represents.

This is often down to clever marketing. The best products are ones that can be marketed well. Often they are simple and it is obvious what they do. 

Apple is a clever example. Ostensibly, their products are laptops, smartwatches and cell phones. But they cleverly marketed these products, suggesting that owning all of these products together is a lifestyle choice.

Those who own them can use them in tandem to have an easier and more fulfilled life, able to be more productive at work as well as in the gym and during exercise routines. Simplicity is the key to Apple’s message even though what they are selling are extremely complex products.

4. Do Some SEO Keyword Research

Another way in which people access products is not always through Amazon itself but through affiliate links and blogs and websites that have been Search Engine Optimized.

If you’re struggling to get your head around this then be sure to hire a company that specializes in amazon seo services might be of use to you.

Using an SEO keyword research tool you can help you see which products and keywords are currently ranking highly on Google. Once you have established what products are popular you can start to see where products that you want to sell might fit in.

Remember though SEO does take time.

Once you know where the products fit in terms of Google and which keywords you want to target you can then start to think about ways of increasing its profile on Google which will then lead to increased traffic to its Amazon page.

You can pay blog owners to include an affiliate link to your product along with the keywords that are likely to boost its ranking on Google and you can also extend this to social media as well, hiring influencers to help you.

How to Find Products to Sell on Amazon? Marketing is Key

The key to selling great products on Amazon is not just product choice but also great marketing. By creating a buzz around your product and ensuring that you are selling a lifestyle or a brand as well as the product you can start to build a loyal client base.

On top of this, you can then start to grow this audience through SEO. By ensuring your product ranks highly on Google you can increase the traffic to your product.

Part of SEO is also reaching out to other brands and websites to see if they can include an affiliate link to one of your products in their own blogs or content. Of they will want a small fee for doing this but it can be rewarding.

Finally, social media influencers can also ensure your product as a strong following on Instagram, Facebook, and even Pinterest.

If you are interested in learning more about how to find products to sell on Amazon or the best items to sell on Amazon be sure to check out the rest of our site.

Article source: https://www.articlecity.com/blog/how-to-find-products-to-sell-on-amazon-the-ultimate-guide/

How to Think About Marketing and Social Media in 2020 | CNN Interview

Gary Vee is certainly one of the key voices to listen to when it comes to knowing your stuff on social media marketing. 
I reckon this video is right up there, what do you think?

The Best Ecommerce Platform in 2020

Simply put, here is a super concise guide from Travis Marziani to choosing an appropriate E-Commerce platform for you, your business and your skillset.

What did you go for and why? Let me know in the comments please

How Social Media Marketing will help you?

This interesting article by Lokesh Sharma, as the title suggests, looks at “How Social Media Marketing will help you?”

Social media marketing is one of the best ways to reach your customers and tell about your business in more effective way.

Social media is very important to build a strong and consistent brand across all social media platforms.

Do you have a SOCIAL MEDIA PAGE for your business?

Nowadays no business can thrive without social media handles, some of the best social media platforms include FACEBOOK, INSTAGRAM, TWITTER AND LINKEDIN.

All these platforms have a daily combined active user of up to 2 billion… Imagine your possibilities.

Marketing

Think of it as an investment in your business.
NOT AN EXPENSE!

I encourage business owners to think of their marketing as an investment and not an expense. The purpose of marketing is to create brand awareness as well as AMAZING return on investment. (Marketing)

So, a lot of small/local businesses only see the upfront cost when initially thinking about marketing and not the long-term impact that it will have on their business. Think in the long term…

There are some Social Media Marketing strategies that you should be focusing on

• Define goals and objectives.
• Put together a winning team.
• Understand your audience.
• Look and listen.
• Choose a social platform
• Create a content plan and calendar.
• Monitor, analyses, engage and repeat.

What’s new in Social Media?

Social Media offers some of the new feature that you are going to witness on the social platforms in the coming days

Facebook is testing a new option to cross post FACEBOOK stories to Instagram.
LinkedIn will make 16 LinkedIn courses for free in coming days.
INSTAGRAM shares new information prompts on coronavirus in home feeds.
INSTAGRAM IS testing new option to reshare live videos on IG TV
YOUTUBE changes trending tab to explore which will show more content categories at one place.

Goals of Social Media Marketing

BRAND AWARNESS
BUILDING COMMUNITY
LEADS AND DRIVE SALES

Social media marketing can’t be summed up with just 3 goals but these 3 goals right here should be your main focus:

As a Social media consultant, it is your business to take care of another business.

BY THAT I MEAN it is your business to grow your brand that isn’t yours. You create brand awareness which in turn builds a community around a brand which also builds leads and drive sales.

“SOCIAL MEDIA MARKETING IS POWERFUL FOR ANY BUSINESS.
Business that realize this will thrive

The others will regret….”

It isn’t just Advertising. Its brand/business

EXPOSURE it becoming the dominant force in your local community.

Reasons Why You Advertise on Social Media

• Social media advertising allows you to connect with the people who need your services or products.
• Social media provides varied platforms and numerous advertising formats.
• Social media platforms allow you to create specific target audiences.
• Social media platforms drive targeted traffic to your website or landing page.
• Social media marketing will get you more sales.
• The ROI on social media ads is unbeatable.
• Advertising on social media offers insights of your customers.

Social Media Platforms
Every social media platform is different and important!

Its time to treat them that way! You shouldn’t share the same piece of content to each platform. You have to adapt to that specific platform and repurpose it.

INSTAGRAM: This is where you are telling people about your content piece by taking a picture of your shake at a cute café. Instagram is about showing the content.

FACEBOOK: This is where you are telling people about your content. For ex you could write a post about how you re loving your new dress. This is where you can let your copywriting skills shine!

TWITTER: This is where you popup your followers. Post about things on the go and short snip bits of your days. Tweet that you are all about that VENTI life nowadays (and don’t forget the hashtags)

PINTREST: Here is where you get to share your expertise! Have a great skinny vanilla latte recipe Go ahead and pin it!

LINKEDIN: We are going to go ahead and tell you LINKEDIN is not dead! It’s a great place for business owners to connect! So, if you are coffee shop owner, don’t forget to include it on your profile.

YOUTUBE: We all love YouTube. It’s the best place for long video content. Go ahead and share some coffee reviews taste tests and tutorials on YouTube!

SOCIAL MEDIA IS ABOUT THE PEOPLE, NOT ABOUT YOUR BUSINESS.
PROVIDE FOR THE PEOPLE AND THE PEOPLE WILL PROVIDE FOR YOU.

You can certainly drive sales through #socialmedia by posting products and offers but establishing loyalty between your customers and your company is the true purpose of social media. Don’t you agree?

Social Media Platforms Explained Above
FACEBOOK: ENGAGE THEM

TWITTER: LISTEN TO THEM

LINKEDIN: EDUCATE THEM

YOUTUBE: SHOW THEM

PINTREST: SHARE WITH THEM

INSTAGRAM: GET TO KNOW THEM

Which platforms are you on for your business?

Share in the comments!

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Author's Bio: 

Lokesh Sharma is a Indian Computer Architect and Internet entrepreneur who is co-founder and CEO of PaceLab International Group. Lokesh has over 10 years of experience in Technology, building complex platforms and accelerating sales and growth through use of Technology.
Lokesh obtained Masters in Computer Science from Coventry University and MBA from University of Leicester in England. As the CEO of PaceLab, Lokesh vision is to help brands connect with the customers globally driving sales and revenue for the success of the firm.

Article source: https://www.selfgrowth.com/articles/how-social-media-marketing-will-help-you