5 Reasons Content Marketing Is Important To Building Your Brand

Content is king, and in this article I was impressed by how Garry Regier breaks down the rationale for that

The expression "Content is king" is an absolute truth. It seems that there's a brand-new shiny object each week to get sidetracked by, but content marketing is still the most powerful technique for building an audience and generating leads. In this short article, I'll give you 5 of the top reasons that you need to be doing content marketing as a big component of your advertising and marketing method.

Content Marketing Reason # 1 - Establish Trust as well as Build Reputation

There are dozens of effective content advertising methods. Blog posts, podcasts, videos, or interviews all are powerful ways to demonstrate your experience in your market and assist your prospective clients at the very same time. Content marketing will not just show your trustworthiness as an expert, but it will certainly help you build rapport with your target market which is crucial for brand awareness.

Identify the most common difficulties or pain points that your target market deals with and also develop material that helps them find options. And don't make your content a huge sales pitch! The objective of content marketing is to develop goodwill by offering solutions which will also develop your brand. This will ultimately lead to even more organic sales ultimately without being a constant pitch fest.

Content Marketing Reason # 2 - Build Brand Recognition

If you're refraining from doing content marketing routinely, then opportunities are you might be undetectable. You may even have the most effective services or product in deep space, yet unless people learn about you, you do not also exist. Web content advertising can aid you transform that. When people arrive at your content to get the answer or find remedies, you raise brand recognition organically. Utilize your content to demonstrate your competence, as we stated above, and also to increase web traffic to your web site.

Content Marketing Reason # 3 - More Leads = Extra Customers

Having a constant increase of leads as well as customers is vital, right? And also content advertising and marketing allows you to reach a boundless stream of customers that could have otherwise not understood regarding you. When you offer pertinent, prompt, and useful material, you draw in leads like a magnet. Plain as well as simple.

Quality material additionally keeps clients coming back for even more. People are more probable to return to a resource that has aided them in the past. Once they begin to depend on you to provide appropriate web content as a professional in your area, your clients will automatically go to your content whenever they have a demand pertaining to your market.

Content Marketing Reason # 4 - Online Search Engine Rankings

Your material permits you to integrate search phrases that will certainly help you rate greater in Google search results page. The more you publish pertinent web content, the greater your authority, and that implies more website traffic to your website. A small portion of individuals endeavor past the initial web page of search results page, so the higher as well as longer you place, the far better your results will be!

Also, if you upload high quality material, other organisations will want to connect to your site, which even more expands your target market. And also, these "back links" are great for your site's SEO. Intend to rate greater? Backlinks are a significant part of getting you there.

Content Marketing Reason # 5 - Attract Your Target Customer

Yes, the function of content marketing and marketing in general is to bring in leads, yet you do not want unqualified leads or tire kickers that never in fact employ you. Rather, you wish to attract your target customer, your perfect client, so that you don't waste time or power with the incorrect people. So, exactly how does material advertising and marketing bring in the optimal customer? In other words, just those who have an interest in your industry will certainly search out your material. And also only those that seek your material will click your Call To Actions and end up going to your touchdown web page and watching your service or products. This indicates that quality leads will certainly be thinking about purchasing from you.

Go Produce Even More Content!

There's no time like the present to begin creating and providing top quality content as a component of your marketing method. Add content marketing to your technique, as well as invite those organic leads!

If you're serious about growing your business, Garry offers a complimentary Business Solution Activation Session for businesses who qualify. click here to apply

About the author: https://EzineArticles.com/expert/Garry_Regier/904029

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How To Maximize Your Reach and Sales Using Video Marketing | Neil Patel

Learning from the masters about video marketing will get you far.

Neil Patel is definitely in the master category, so give this video your attention

3 Things To Know About Video Marketing

 Video marketing is really growing. Think about how many times you see video content on social media these days and how you're more likely to watch that than read a post

For some great information on video marketing, read what Terry Phong has to say

Videos not only add life to your presentations, but it's also the fastest-growing type of media online. If you're looking to promote or grow your business with Video Marketing then you're in luck. You will discover in this article 3 tips on how to make use of this visual technique.

For starters, videos do a great job of grabbing the attention of people surfing on the web. The truth is, most people are much more likely to become excited about the dynamic content of a video than they would be over just some plain written text. Also, given the fact that most people have short attention spans these days, they prefer to watch a video over reading an article post.

Tip #1 - Know Your Audience and Create Videos They Want

You need to know what your audience wants and then give it to them. This may seem obvious but a lot of businesses are so focused on their products or services that their target audience may get lost in the shuffle. People will have questions that they want answers to in your niche, so make it your business to find out what these are and create videos around them.

Videos can definitely transform your static presentations into lively, more engaging messages that trigger emotions, and help to communicate on a deeper level than nearly any other form of marketing. There's nothing wrong with using videos to establish your presence within your market or to define your brand, you just need to know who your target audience is. This brings us to the next tip.

Tip #2 Optimize your Videos for Search

Do some keyword research in your niche. Figure out what your audience may be searching for when they are doing a query on the search engines, then create appealing, keyword-rich titles for your videos and a keyword-rich description that tells people what the video is about. Be honest though, people do not want to be deceived so don't say that it is about something when it isn't. Also, use related keywords in your video tags.

Try to add the word "Video" to your title too as this will help you to rank in Google and the other search engines. Lastly, upload your video to YouTube if you want your video to rank highly in a YouTube search. Do this even if you have your own video hosting. Your video is now ranked and you're starting to see some traffic, all you need now is some sales!

Tip #3 Monetize Your Video

So, if you want people to buy your product or try a service from you in a video, you need to attach a working link to it. The link should be in the video player. This way, your link will always be available, especially if your video is being shared. You can do this through the use of a text box on your video. This is a great way to let people know where they can go to find you and your products. If you don't include the URL, they'll just watch the video and move on with no way to make a purchase even if they wanted to.

As you can see, video marketing is one of the best ways to promote your business. Through video marketing, you can reach an entirely new audience that will help your business experience growth and success. Remember the contents of this article when it's time to enhance your business with video marketing and be sure to visit my blog terryphong.com for more online marketing tips.

For more online marketing tips, please visit: http://terryphong.com

About the author: https://EzineArticles.com/expert/Terry_Phong/283420

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How To Build An Affiliate Marketing Website in 2020 (Make Money Online)

All you need to know about getting your website set up for your affiliate marketing business, including bonuses on niche and product selection

How to Improve Instagram Engagement?

For an insight to boosting your Instagram engagement, Kim Lyon tells us how.

Instagram is an ideal marketing platform for brands and businesses. To make a successful marketing on Instagram, in addition to the number of followers, the Instagram engagement is a much healthier metric to measure.

Instagram is one of the most popular social media platforms in the world. There are 1 billion active users monthly on Instagram. 90% of accounts follow at least one business on Instagram. 200 million Instagram users visit at least one business profile daily. Without doubt, Instagram is an ideal marketing platform for brands and businesses.

 

So how to make a successful marketing on Instagram? The first thing you may think about is the number of followers, but Instagram engagement is a much healthier metric to measure. Besides, engagement is one of the key three things the Instagram algorithm considers when ordering content in users’ feeds and explore pages, which means you should focus on the engagement in addition to the number of followers. High engagement can make your post reach more users and have an exposure in the explore pages. High engagement can also make your followers more trust you.

What is Instagram Engagement?

Instagram Engagement refers to how your followers interact with your Instagram posts. It can be a "Like", "Comment" or "Save" on a post or a “View” on a video. It can be measured by Instagram engagement rate.

How to calculate Instagram engagement rate?

There are several ways to calculate the Instagram engagement rate. You can also use some tools like Instagram Insights to track your engagement rate.

Followers

Instagram engagement rate is the sum of the comments, likes, saves and views that you receive per post, divided by the number of followers you have.

Reach

Instagram engagement rate is the sum of the comments, likes, saves and views that you receive per post, divided by the number of unique views your posts and Stories have.

Impressions

Instagram engagement rate is the sum of the comments, likes, saves and views that you receive per post, divided by the total number of times all your Instagram posts and your Stories are seen.

 

How to improve Instagram engagement?

Here are some tips to help improve Instagram engagement.

Target the right audience

The right audience share the same interest with you. They are more likely to engage with your content.

Post consistently but not too often

New posts are more likely to show in your followers' feeds. Posting consistently is a very effective way to improve your engagement.

Post at the right time

Posting at the right time can make your content reach more users, which means a higher engagement rate.

Choose the right hashtag

When you use a hashtag, your post will appear on the page for that hashtag and the feed of users who follow the hashtag.

Try Instagram stories

Instagram Stories are a new way for users to share pictures. Stories are shared with followers at the top of the regular feed. There are many interactive elements in the stories such as polls, stickers and Boomerangs that can be taken advantage of to boost your Instagram engagement.

Try videos

Video on the platform is available in four forms: video posts, Stories, livestreaming, and IGTV. A good video strategy can greatly boost your followers and engagement. Sponsored Instagram videos generate 3x more comments than sponsored Instagram photos.

Be creative with Instagram AR filters

AR filters have quickly become Instagram's most powerful marketing tool. They can give you a lot of creativity and allow you to create more creative content to attract audience and increase engagement.

Write an engaging caption

Captions can be up to 2,200 characters in length, include emoji, and up to 30 hashtags. Good Instagram captions will lead to more engagement.

Respond to comments

Comment is a kind of engagement. When you respond to comments, you can improve the engagement on your posts and can attract more people to engage with the post.

Ask questions

Questions are powerful. They encourage users to share ideas and help promote a sense of community. Asking questions can encourage your followers to engage and help increase engagement. It can also help you and your followers know one another on a deeper level.

Buy likes and comments

Another quick way to boost engagement without effort is to buy likes and comments. Buying Instagram comments can also save you the time and effort of creating the type of content. Buy likes and comments when you buy followers can really help boost your visibility, exposure, engagement, and sales.

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ABOUT THE AUTHOR

GainFollowers is an Instagram Services Provider in United States. We provide real & active Instagram likes + followers. With these Instagram presence booster, it's easy and effective to improve your social power, help your Instagram profile popularity, and increase the credits to your business.

my DAILY Instagram engagement routine

With thirteen thousand followers, Katie Steckly gives her top tips on increasing your Instagram engagement. Regular short interactions are key. Watch and learn from her experience

A Detailed Guide on How To Use Instagram Stories

Social media marketing has many avenues. Within each avenue there are even more tools to use.

Instagram Stories are fairly well known now, but are you using them to market your business? This Mary Kyle article helps explain a bit about it all

Instagram Stories is used as a marketing strategy by almost all businesses. the article outlines how to effectively use them for businesses.

The number of people using Instagram stories keeps escalating day by day with the emergence of more businesses. This article explains how to use Instagram Stories. One important thing to remember is that posting too many stories on a single day can cause discomfort to your fan base to a greater extent.

 

What are Instagram Stories?

Instagram stories are a content format in which users can create slideshows with images or videos or a combination of both and stories posted disappear in 24 hours. A story lasts longer than 24 hours if it is posted as a highlight. Your followers can view the stories you posted, and you also can see the number of people who viewed your story.

 

How to watch Instagram Stories?

Firstly, you should be a follower of the one whose story you want to watch. Stories usually appear at the top of the news feed in your profile. Profile photos appear within a circle that is surrounded by a ring of the Instagram color logo. This kind of appearance denotes that the particular person has posted some story on his/her account. You need just to click the circle-shaped photos to take a look at their stories.

 

How Can I Know Who Viewed My Instagram Stories?

You can see who viewed your stories only when your story is live, i.e, within 24 hours from posting the story. After that, you can see only the number of people who viewed your story. There is a little eye icon in the bottom left position, which you can click to see the number. When you click on the number, you can see who watched your stories.

 

How Can I Add Instagram Stories

 

1. Once you press the circle button, the camera turns on so that you can capture a photo.
2. Note that you need to tap and hold on the button if you want to record a video.
3. Having done with the picture or video, you can apply the desired filter by sliding the screen. There is a pencil mark in the upper right corner of the screen, which you can click to draw or write something.
4. Next, just press the ‘’Your Story’’ button at the bottom left of the screen to add your Instagram story.

 

Users can also add previously captured photos or recorded videos in the gallery to their stories provided they must be taken within the past 24 hrs. To do this, you need to pull down the screen on moving to the “Story” section. Now the story gets shared with your followers. Make sure to turn “Save Shared Photos” on in the settings section to save the photos and videos in your device’s camera folder. Your images and videos will be kept on your profile if you choose to save them to your story highlights.

 

How Do I Share Regular Feed Posts on Instagram Stories

1. 
   Just click the paper airplane icon from the post you want to be shared as a story.
2. Then select ‘’create a story with this post’’ option
3. This post can now be shared with custom elements like background color, user-defined text, stickers, and relevant hashtags.

 

Adding stickers that represent location, mentions, polls can add potential value to stories. These extra elements seem to arouse the interest of your fans and followers.

 

Easy Tips to Follow To Get More Story Views On Instagram

There is a wide range of options on Instagram to get more views on stories. Firstly you need to set your account to public to make it possible for followers to view your stories. Some of the options are visible at the bottom of the screen and can be accessed just by swiping the screen and are briefed below:

 

• The Boomerang option allows you to record very short videos (say 5 seconds) repeatedly.
• The Superzoom option can be used to share 10-second videos with zoom sound effect.
• A rewind(up to 10 seconds) of a video can be shared using the rewind option.
• In addition to color filters, Instagram provides face filters to create various face-effects for your photos.
• Instagram allows you to add hashtags specifying location, brand, campaign name, which can bring some followers to your account.

 

Scaling innumerable options, the newly launched feature, “Instagram Stories” could avail a lot of benefits for brands and marketers in various niche. Brands who are new to Instagram who are still in need to gain traction for their account can buy Instagram Story views without a second thought add up to the effort they work on their strategies.

Conclusion

With Instagram opportunities beyond the horizon and the intense competition, some of the tips mentioned in the article, and your ideas can make your Instagram stories interesting for people who watch and look out for.

 

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ABOUT THE AUTHOR

Mary Kyle is a Content Developer and Marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.