Getting your online business right can be scary, unless you have a guide. Whether it's your online presence, your lead generation or your communication system, Calvyn Lee gives his personal outlook
A common question toward all the new business owner: "how to do digital marketing for my business", let me share you,
5 digital ways to publicize your business
1. Create a company website
A topic so talked about that it is still surprising that many companies do not take it as a priority. Web agencies have tried for years to highlight the need for any company, whatever the sector of activity, to have a website. Actually, this page happens to be the first platform for your business. Before going to the store, the consumer looks for information on the internet. From the moment a company creates a web page, this page becomes the store's first showcase.
2. Create content to boost your page's ranking on Google
Once your website is available with all the "static" content ready, it will be time to work on the natural positioning or SEO of your business. To have a better position in Google, it is necessary to keep your website "alive" and the best way is to add content regularly. The best way to create content for your page quickly and easily is through a blog. Thanks to this you can tell everything related to your business to your community and your customers.
3. Communicate with your clients with emailing campaigns
Email marketing continues to be the first means of communication: Newsletter, promotional offers, private sales, invitations to events, thanks, birthdays there are many opportunities to communicate with your client, especially taking good advantage of the data you have since you can reach to high customization.
4. Keep in direct contact thanks to SMS marketing
5. Find and encourage your community on social media.
Last method of this article: encourage communities on social media. It is the ideal channel to group your customers and exchange information with them. Facebook, about to reach almost 2 billion users, constitutes an advantage to be known, acquire and retain. It is an immediate method of feedback with your followers.
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About the author: https://EzineArticles.com/expert/Calvyn_Lee/704543
Article Source: http://EzineArticles.com/10368070
In the 90s property was THE huge industry to be in (it's still a good one).
These days online marketing is huge.
So what happens when one supports the other? Over to Greg N Reed to give an insight into email marketing for real estate:
But in a world where attention is king, many real estate agents have opted out of email marketing for the more trendy social media marketing.
BIG MISTAKE.
The biggest mistake is with ownership. You don't own the lists on your favourite social media platform and that is costly. Get shut down by Facebook and your '25,768 followers' are gone.
But email is totally different. You own your lists!
The other big mistake agents make with email is that they are boring and don't know how to engage with prospects. With lousy open rates and pathetic engagement it's no wonder why real estate agents have moved away from email marketing.
But they shouldn't. So let's fix that.
According to Emma here's how we should start:
A welcome email is a great way to introduce both cold and warm leads to your services. Your customer may have opted in at an open house or your website, or they may be someone you've gotten through a referral.
You could also send a welcome email after your first contact with your prospects. This could be after the first day of house-hunting or following an initial consultation about selling their home.
At any rate, a welcome email will thank subscribers for opting-in and give them two critical pieces of information:
No matter how you design your welcome email, make sure it's clear and actionable.
That means there should be a prominent call-to-action (CTA) to schedule a phone call or meeting, connect on social media, or even a request to be "white-listed" so that your emails don't end up in the spam folder.
And our friends at Stepps agree:
Strong Email Subject Lines
Strong subject lines are the secret sauce of email marketing. It's the first thing people see when they open their inbox-a first impression of your content.
A recent Sendpulse survey revealed that roughly 62% of subscribers read emails when the subject line is interesting. If your content is compelling enough, consumers won't care too much about how often you send them emails.
That said, anything too vague will immediately get sent to spam or be deleted by the email user. Same goes for anything too direct (like an obvious sales pitch) or something that implies that the mailing is part of a big email blast.
A strong subject line can capture the reader's attention immediately, but not give anything away in the process.
Sacha Ferrandi of Source Capital Funding gives a good example of this:
Best Practices for Email Subject Lines
Interesting content keeps readers... interested according to Emma
Not only do newsletters feature your own realty services, but they also keep you at the forefront of the prospects' minds while they're deciding how to proceed.
Newsletters can also keep you connected with former clients-especially the ones that might refer you to their friends.
Provide interesting, relevant content like the articles and tips found in newsletters, can be incredibly effective for your real estate business. Your newsletters should be short, skimmable documents with content that's engaging and shareable.
Here's a sample of one that also includes a video and visual graphics for those that want to skim for important information.
Be careful with your newsletters, though. Don't ever send one without the permission or expectation of your prospect.
Sending newsletters to a brand-new lead can impact your chance of conversion. Here are some of the things you can include in your newsletter to educate and entertain:
Finally, your email newsletter is a marketing device, so it's okay to softly sell your services through those homes bought/sold announcements or through invites to open houses.
Just don't make it the focus of your newsletter.
Real estate email marketing strategies must be engaging.
Brandon Stewart backs up Emma's strategy.
By consistently sharing engaging newsletters, Brandon has built a growing, loyal community.
What started as a list of about 300 people has grown to over 3,000 subscribers. And with open rates reaching double the industry average, it's clear Brandon is offering his subscribers something of value, while also allowing them to get to know, like, and trust him.
"Through my newsletters I'm able to bring something completely different to the real estate market," he explains. "Most realtors only focus on sales numbers and how prices have decreased on increased throughout the year. I'm able to bring content with significance beyond just the numbers."
For example, ask them to request a comparative market analysis NOW or just to visit, like, or comment on your social media sites. When creating your calls to action, or CTAs, use action verbs. For example, "download your free e-book now" is more compelling than a button that just says "e-book."
Make sure it is obvious as to what you want them to do: capture their attention with bold links, brightly coloured buttons, or even arrows to help direct their eyes to your CTA.
Be honest. There's enough clickbait circulating the web as it is. If your CTA is just clickbait, it may appear disingenuous and turn them off. It pays to be honest. (thanks Stepps team)
Answering both questions is important, so keep in touch with them via email to prompt them to action.
Your end goal is to meet your client in person to discuss their needs in-depth, so all emails should prompt a CTA to a meeting, or at least a phone call.
This is critical since 70% of home sellers interview just one agent before signing a contract, and only 4% of them get in touch with that agent through a website. Here's a simple email that can get the job done:
Standing out from the crowd and forming that relationship is predicated on a face-to-face meeting, so offer a comparative market analysis of their home after an in-home assessment.
One of the best real estate marketing ideas is what this agent has done at the bottom of the email, including a CTA that offers a free guide that helps clients get more money for their homes.
The added caution here is not to overdo the listing email strategy too much UNLESS the reader is an active buyer or seller (Emma)
You need to plan carefully when marketing to former customers. They probably know all they need to know about the current real estate market, so include newsletters that focus on home and garden tips or local events instead.
Another approach is to forego newsletters and send personalized emails that are less frequent.
You can use the anniversary of their move to touch base with them or send holiday greetings to keep your name in the forefront of their minds. Personal greetings also let them know you value your relationship with them.
Here's an email invite to a holiday party-a great way to get up close and personal with former clients:
If you're an independent agent, don't worry-you don't have to throw a party to maintain relationships. Sending a card is just fine. The goal is to stay in touch and build trust.
Bringing back the dead is a difficult task but one that should be part of real estate agent email marketing strategies.
If a prospect opts-in to your email newsletter, requests information online, or takes some other action on your website, send them an email.
Make it personal, because personalization is the key to more conversions and can increase the ROI of your email marketing campaign.
Supplying your customers with unique, relevant content and staying in touch with them every step of their buying or selling journey is critical for converting leads into clients.
And in real estate, keeping former clients connected and feeling valued is essential for earning the high volumes of referrals that are necessary for real estate success.
Email is definitely not dead and should be a major part of any real estate agents approach of keeping in contact with prospective buyers and sellers. Industry experts Emma and Stepps agree.
About the author: https://EzineArticles.com/expert/Greg_N_Reed/245120
Article Source: http://EzineArticles.com/10351678
Jeff Traister
Turning opt-in leads into customers is a top digital marketing goal for many companies. Yet optimizing sales conversion rate results is much harder than it may appear.
A bigger challenge to optimize sales conversion rate is first learning as much as possible about each opt-in lead. That's so you can personalize the content you provide along their journey. This can lead to higher sales conversion rates.
Here are three digital marketing secrets to help you turn opt-in leads into customers. By optimizing sales conversion rate, you can see your revenues increase.
Digital Marketing Secret #1: Get Qualified Leads by Focusing on Your Target Audience
Knowing your target audience is perhaps the top priority in marketing. That's because these are the people and organizations most likely to buy your products and services.
The best way to determine your target audience is through surveys and focus groups. This is where you should spend your first marketing dollars. The more you can determine the variables that impact your target audience, the more cost-effective your digital marketing campaigns. Plus, higher response rates.
A quality survey does not just focus on demographics. It's more important to focus on psychographics, buying behavior and awareness of the problem your product or service solves.
A key to a quality market research campaign is to target people who best meet your target audience criteria. Then you can refine the parameters of your target audience based on the results of your research. You can get preliminary results in as little as one day.
Surprisingly, this strategy is too often overlooked by many companies. But if you invest in this strategy it can help you save money in the long run. Plus, increase your ROI.
Outsourcing this project can help you speed up the process. Plus provide an outside perspective to help you better understand your audience.
Digital Marketing Secret #2: Communicate With Your Audience Via Mobile
Your target audience is a moving target. They may not all be in the same place at the same time. So it may appear challenging on how best to capture them.
The best way to approach this is to first determine where a high percent of your target audience are at any given time. Then find a way to reach them there.
For example, if your target audience spends much time on social media, then you must first determine which type(s) of social media they spend time on. Then to focus your advertising and promotion on that location.
Another example is if your target audience spend much of their time in travel or out of the office, then communicating with them via mobile will more likely give you better opt-in lead results.
The thing is, most people will readily look at the mobile phone for incoming SMS text messages much sooner than their email. Adding a link to your SMS text message to take your audience to a landing page promoting your products and services can help lead to optimizing your sales conversion rates.
Faster response equals faster sales conversion.
Digital Marketing Secret #3: Persuade Your Audience With Relevant Content
Content marketing is a big part of digital marketing campaigns. Educating your audience through relevant content is a vital part of establishing credibility and trust.
This includes persuasive email letters and landing pages that contain sales letters and videos.
The key to optimizing sales conversion rates is to find a persuasive copywriter to provide you with persuasive content. In fact, investing in persuasive content is the single-most important thing you can do to generate sales. Everything else is just window dressing.
How to Maximize Sales Conversion Rate Results In Your Next Digital Marketing Campaign
Once you know the parameters of your target audience, you can develop a viable digital marketing campaign strategy. The key to optimizing sales conversion is to create persuasive content and deliver it to your target audience wherever they are. This includes reaching them on their mobile device. Investing is persuasive content starts with finding the best persuasive copywriter.
Marketing services by Jeff Traister can help you increase your sales conversion through automation and persuasive copywriting. He is a certified Internet marketing automation consultant and direct response copywriter.
To get tips on how you can increase your sales conversion of leads and get customers to buy more from you, go to My Marketing Superhero dot com
About the author: https://EzineArticles.com/expert/Jeff_Traister/2324746
Article Source: http://EzineArticles.com/10338403
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