How to use Video Marketing to Grow Your Business

Video marketing is not only great but pretty much essential now

If you have a product to sell and a customer to sell to then you really will need to start adopting video marketing



Check this informative film from Ahrefs so find out more

Please comment below about how it applies to you or what you would do instead

Difference between video production and video marketing

As an industry, marketing has been a long term user of video in promoting goods and services.

This is only getting bigger with over 87% of marketing professionals using video as a marketing tool

But how do you make the most of video for marketing rather than just producing a cinematic epic?

In the following article, Pushpa Srivastav discusses just that problem

Video production and video marketing is two different fields dealing with same subject of video. Read this article to get more.

Video production means making videos of any kind while video marketing means making videos to reach out different audiences and channels. Both offer different services though nature and disciplines overlap each other. One involves with the creation and production process while other involves with the end process or marketing process. Most of the people get confused over the terms video production and video marketing, here in this article I will try to explore the difference between them. Let’s start with:

Video Production Services

Brands seeking to create product or company video would approach to a video production company. A New York based production company also known as a video production house. It has all the necessary skills like equipment, talent, crew members and production planning ability including technical solution and budgeting. In simple word it produces video according to client’s requirement. It produces video based on technical knowledge and capability. It has ability to produce documentary, video narrative, TV commercial, live events, testimonial and even movies also. Video Production Company doesn’t bother about marketing plan. Their main focus is to make sure the technical superiority of the end result. They work on brief and deliver the final product.

Video Marketing Services

Video marketing is only possible with the advancement of technology, data streaming, and internet which focus light to open up digital video capability for social and marketing purposes. Their main focus is to deal with video marketing videos to reach out to maximum targeted audience. They mainly work on principle of end results and then decide their work from that point onwards. It also helps business owner to identify what it needs. Their main objective is to engage targeted audience by posting the video assets at right time for the right people. In marketing, video length can vary with platform. Their work also involves running their video campaign on different social media platform and also enhances return- on- investments (ROI).

Conclusion:

Both video production and video marketing services belongs from same category but addressing different needs. People favors to those who narrate well and connect audience emotionally and of course meaningful. Both the services are looking forward to evolve their work continuously in future. In both the scenario, the one who really wins in brand. These two functional areas are working in the same field but their way of working is far differ. There is more option in market to help them addressing their specific needs. The one who solves client’s marketing problem easier, quicker, better and laser focus solution would be the winner at the end. In order to deliver your message to your targeted audience only marketing company can help you but before that creating a valuable script for audience and frame them is done by video production company.  Always remember a great without any views are useless so your message should be very genuine and reaches out to your audience with full of positive attitude.

Article source: ArticlesFactory.com

ABOUT THE AUTHOR

Pushpa Srivastava is an SEO strategist that helps online business owners figure out how to grow their business in a way that energizes them. Her zone of genius focuses on visibility, boosting traffic, finding the gaps in their market, competitors' analysis and then zoning in to get results without paying for ads. She is currently working in the Marketing department of Sinema Films - a video production company based in New York City.

Affiliate Marketing For Beginners ($2000/Day Proof!)

This approach from the Passive Profits guys is worth a look to get your business off the ground with affiliate marketing

Choosing an Affiliate Program

A popular choice in getting started for generating income online is through affiliate programs.

If you are looking for tips on what to consider when choosing one, then read on

By: Kevin Sinclair

What should you consider when choosing an affiliate program? You need to think about two key things: what business are you in and what can the affiliate program provide to your customers.

No matter what business you are in, the largest investment you make will be customer acquisition. If you have your own product, and have acquired a base of satisfied customers, then single product affiliate programs could work very well for you.

However, if your business is acquiring customers for other businesses, that is, purely affiliate programs, then a better choice for you could be affiliate programs with multiple products or services. This will help you to capitalise on your investment in customer acquisition.

The key to choosing successfully is to ensure that the affiliate program offers products that meet the needs of your potential customers. Coupled with this is the need for the products to be high quality and for the supplier to provide excellent customer service. Remember, your credibility is on the line every time you refer someone to buy through your affiliate relationship.

Some of the other factors I consider when evaluating affiliate programs include:

Is the affiliate program a reputable business? You can check out a business you are considering a relationship with in variety of ways. Talk to the Better Business Bureau in your local area or a similar body. In addition, I find web sites that monitor affiliate programs to be worth looking at. The best I have found is Associate Programs www.AssociatePrograms.com. Allan Gardyne pulls no punches and tells it as it is.

Does the program enable you to share in the lifetime value of the customer? Great programs will give you commissions on all future purchases of the customers you introduce. This is where the real profits are. These types of programs, in effect, allow you to partner with the supplier.

Does the program reward you for introducing other affiliates? This type of program is commonly referred to as a two-tier program. Often your customer may become an affiliate also and you will be rewarded for this.

Is the supplier interested in your success as an affiliate? The top affiliate programs engage in a process of coaching or information sharing to help you succeed. Affiliates are provided with regular newsletters outlining what is working for successful affiliates and providing updates and details on new products.

Is the commission reasonable? Commission rates on commodity products such as books and CDs are low. This is because there is very little margin in the products due to competition. Look for products that have a commission rate of 15% or more that are not commodities - that way you will be better able to recoup your customer acquisition investment.

Are statistics provided? The higher the level of statistics provided, the better off you are. This will enable you to measure the success of your marketing efforts and to determine the best places to invest your marketing dollars. Insufficient statistics is a sign that the affiliate program is not sufficiently interested in your success.

Are new products being developed regularly? To get the full value from lifetime commissions, new products need to be introduced on a regular basis. Without this, lifetime commissions can be worthless. Also, look for consistent high quality in new products introduced.

How frequently are commissions paid? The more frequently commissions are paid, the better off you are. Good quality affiliate programs will pay you monthly. In some situations, commissions are not paid until a certain level is reached. If the program you are considering has this requirement, check how many sales need to be made before the level is reached.

Have you read the affiliate agreement? This is a key area that you should look at. Some affiliate agreements are totally in favour of the supplier. Others are more balanced. Some agreements restrict your ability to promote similar products from other suppliers. Most agreements have anti-spam provisions. Look for agreements that are fair and that do not stack everything against you as the affiliate.

While there are other factors that can be considered when choosing an affiliate program, following the suggestions above will help you to make superior business choices that will lead to long-term success.

Author Bio

Article by Kevin Sinclair, CPA, of Personal & Business Success Resources. Visit his website at www.business.ksinclair.com.

Article Source: http://www.ArticleGeek.com - Free Website Content

The Best Way to Do Instagram Marketing

Having a strong social media presence is important to get faith in your brand

If you get asked "Which entrepreneur is always putting out content on social media?" you'd probably answer "Gary Vaynerchuk"

So, who better to tell you how to grow your Instagram following to boost your marketing?

Designing Your Lead Magnet To Influence Podcast Listeners To Become Clients

How do you position yourself as the go to person?

Do you have an online presence beyond your store?

People may buy from you but do they buy into you?

Having a credible podcast is a massive plus for entrepreneurs, but you may need help in getting people to listen. Robert Thibodeau covers off the essentials to get you going in the right direction

I have discussed the importance of using a lead magnet to bring you podcast listeners to the point of exchanging their name and email address for something of a perceived high value to them. The entire process is designed to bring listeners to your podcast to make a decision to establish a relationship with you. This process is achieved through a well-designed landing page or lead magnet.

I will explain in a bit more detail, the five things you will need to have in your lead magnet for it to achieve that goal.

Here are the 5 things you need to offer them:

1. Give one specific promise to solve one specific problem and do so for one specific type of person.

For example: I use my "Podcast Creation Checklist" and inform people, "Follow this list in sequence and when you finish the list, you will have your podcast up and running!"

What is the promise: Follow this checklist and you will have your podcast up and running.

What is the one problem: Someone wants to start a podcast but is not sure how to do it.

What is the specific type of person this is for: Someone who wants to start a podcast.

Note: this is not for existing podcasters. It is not for bloggers. It is not for swimming lessons, etc.

It is for one specific market segment and solves one problem: How to start a podcast.

It gives one promise: Follow the checklist and you will have your podcast up and running.

2. Help the person to become a buyer by taking them down the success path.

This means, give them high value.

Give them additional resources in the training.

Give them additional testimonials from those you have helped.

This all lends to building credibility and value in the eyes of your potential client.

3. Make sure you are offering something with a perceived high value in the eyes of the client.

This is something they have been looking for. This is something they need. This is something can immediately put to use.

4. Instant gratification and can implement immediately.

Give them a quick win. Give them something they can see progress and success with. Do not send them 29 videos of one hour each from 1997!

You need to give them something they have immediate access to and can consume quickly.

In the case of my checklist, the first few steps are very easy to accomplish and they can see the results almost immediately.

5. Tell them what to do next!

This is the "take action" phase and is usually something like "Receive Your Report Here" or something similar (as pertains to your offer).

Keep it simple. Use it on the button (so no long sentences! Just a couple of words).

When you incorporate these five items on your landing page or lead magnet, you will be able to see the number of people joining your list grow. More people on your list means more people you are able to establish a business relationship with. The more people you can do that with, the more business you will ultimately generate.

By talking about this offer on your podcast, you can direct your listeners to a unique URL on your website. You can also add the URL to your show notes. Remember, you must make it extremely easy for your listeners to take action! Too many steps and you will lose them.

Build that lead magnet today!

Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated about 4,000 episodes and conducted 600+ interviews in that time. He has helped many people to launch their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from "Concept to Launch and Into Monetization." You can read more information on his training program at http://www.podcast-training.com You can also download his "Podcast Creation Checklist" for FREE under the "Services" tab on his website. He has also created a Christian podcast hosting and marketing platform at https://faithcasters.net

About the author: https://EzineArticles.com/expert/Robert_Thibodeau/2198393

Article Source: http://EzineArticles.com/10301254

Facebook Shops Tutorial for Beginners | How to Sell Products Directly Th...

Since May Facebook has been operating its new Facebook Shops facility to allow traditional businesses to sell online without needing their own website.

They work alongside platforms like Shopify and WooCommerce

Whilst this is not (yet) a full e-commerce store do you think it could be a challenge to the larger established platforms in the future?