Getting your online business right can be scary, unless you have a guide. Whether it's your online presence, your lead generation or your communication system, Calvyn Lee gives his personal outlook
A common question toward all the new business owner: "how to do digital marketing for my business", let me share you,
5 digital ways to publicize your business
1. Create a company website
A topic so talked about that it is still surprising that many companies do not take it as a priority. Web agencies have tried for years to highlight the need for any company, whatever the sector of activity, to have a website. Actually, this page happens to be the first platform for your business. Before going to the store, the consumer looks for information on the internet. From the moment a company creates a web page, this page becomes the store's first showcase.
2. Create content to boost your page's ranking on Google
Once your website is available with all the "static" content ready, it will be time to work on the natural positioning or SEO of your business. To have a better position in Google, it is necessary to keep your website "alive" and the best way is to add content regularly. The best way to create content for your page quickly and easily is through a blog. Thanks to this you can tell everything related to your business to your community and your customers.
3. Communicate with your clients with emailing campaigns
Email marketing continues to be the first means of communication: Newsletter, promotional offers, private sales, invitations to events, thanks, birthdays there are many opportunities to communicate with your client, especially taking good advantage of the data you have since you can reach to high customization.
4. Keep in direct contact thanks to SMS marketing
5. Find and encourage your community on social media.
Last method of this article: encourage communities on social media. It is the ideal channel to group your customers and exchange information with them. Facebook, about to reach almost 2 billion users, constitutes an advantage to be known, acquire and retain. It is an immediate method of feedback with your followers.
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About the author: https://EzineArticles.com/expert/Calvyn_Lee/704543
Article Source: http://EzineArticles.com/10368070
In the 90s property was THE huge industry to be in (it's still a good one).
These days online marketing is huge.
So what happens when one supports the other? Over to Greg N Reed to give an insight into email marketing for real estate:
But in a world where attention is king, many real estate agents have opted out of email marketing for the more trendy social media marketing.
BIG MISTAKE.
The biggest mistake is with ownership. You don't own the lists on your favourite social media platform and that is costly. Get shut down by Facebook and your '25,768 followers' are gone.
But email is totally different. You own your lists!
The other big mistake agents make with email is that they are boring and don't know how to engage with prospects. With lousy open rates and pathetic engagement it's no wonder why real estate agents have moved away from email marketing.
But they shouldn't. So let's fix that.
According to Emma here's how we should start:
A welcome email is a great way to introduce both cold and warm leads to your services. Your customer may have opted in at an open house or your website, or they may be someone you've gotten through a referral.
You could also send a welcome email after your first contact with your prospects. This could be after the first day of house-hunting or following an initial consultation about selling their home.
At any rate, a welcome email will thank subscribers for opting-in and give them two critical pieces of information:
No matter how you design your welcome email, make sure it's clear and actionable.
That means there should be a prominent call-to-action (CTA) to schedule a phone call or meeting, connect on social media, or even a request to be "white-listed" so that your emails don't end up in the spam folder.
And our friends at Stepps agree:
Strong Email Subject Lines
Strong subject lines are the secret sauce of email marketing. It's the first thing people see when they open their inbox-a first impression of your content.
A recent Sendpulse survey revealed that roughly 62% of subscribers read emails when the subject line is interesting. If your content is compelling enough, consumers won't care too much about how often you send them emails.
That said, anything too vague will immediately get sent to spam or be deleted by the email user. Same goes for anything too direct (like an obvious sales pitch) or something that implies that the mailing is part of a big email blast.
A strong subject line can capture the reader's attention immediately, but not give anything away in the process.
Sacha Ferrandi of Source Capital Funding gives a good example of this:
Best Practices for Email Subject Lines
Interesting content keeps readers... interested according to Emma
Not only do newsletters feature your own realty services, but they also keep you at the forefront of the prospects' minds while they're deciding how to proceed.
Newsletters can also keep you connected with former clients-especially the ones that might refer you to their friends.
Provide interesting, relevant content like the articles and tips found in newsletters, can be incredibly effective for your real estate business. Your newsletters should be short, skimmable documents with content that's engaging and shareable.
Here's a sample of one that also includes a video and visual graphics for those that want to skim for important information.
Be careful with your newsletters, though. Don't ever send one without the permission or expectation of your prospect.
Sending newsletters to a brand-new lead can impact your chance of conversion. Here are some of the things you can include in your newsletter to educate and entertain:
Finally, your email newsletter is a marketing device, so it's okay to softly sell your services through those homes bought/sold announcements or through invites to open houses.
Just don't make it the focus of your newsletter.
Real estate email marketing strategies must be engaging.
Brandon Stewart backs up Emma's strategy.
By consistently sharing engaging newsletters, Brandon has built a growing, loyal community.
What started as a list of about 300 people has grown to over 3,000 subscribers. And with open rates reaching double the industry average, it's clear Brandon is offering his subscribers something of value, while also allowing them to get to know, like, and trust him.
"Through my newsletters I'm able to bring something completely different to the real estate market," he explains. "Most realtors only focus on sales numbers and how prices have decreased on increased throughout the year. I'm able to bring content with significance beyond just the numbers."
For example, ask them to request a comparative market analysis NOW or just to visit, like, or comment on your social media sites. When creating your calls to action, or CTAs, use action verbs. For example, "download your free e-book now" is more compelling than a button that just says "e-book."
Make sure it is obvious as to what you want them to do: capture their attention with bold links, brightly coloured buttons, or even arrows to help direct their eyes to your CTA.
Be honest. There's enough clickbait circulating the web as it is. If your CTA is just clickbait, it may appear disingenuous and turn them off. It pays to be honest. (thanks Stepps team)
Answering both questions is important, so keep in touch with them via email to prompt them to action.
Your end goal is to meet your client in person to discuss their needs in-depth, so all emails should prompt a CTA to a meeting, or at least a phone call.
This is critical since 70% of home sellers interview just one agent before signing a contract, and only 4% of them get in touch with that agent through a website. Here's a simple email that can get the job done:
Standing out from the crowd and forming that relationship is predicated on a face-to-face meeting, so offer a comparative market analysis of their home after an in-home assessment.
One of the best real estate marketing ideas is what this agent has done at the bottom of the email, including a CTA that offers a free guide that helps clients get more money for their homes.
The added caution here is not to overdo the listing email strategy too much UNLESS the reader is an active buyer or seller (Emma)
You need to plan carefully when marketing to former customers. They probably know all they need to know about the current real estate market, so include newsletters that focus on home and garden tips or local events instead.
Another approach is to forego newsletters and send personalized emails that are less frequent.
You can use the anniversary of their move to touch base with them or send holiday greetings to keep your name in the forefront of their minds. Personal greetings also let them know you value your relationship with them.
Here's an email invite to a holiday party-a great way to get up close and personal with former clients:
If you're an independent agent, don't worry-you don't have to throw a party to maintain relationships. Sending a card is just fine. The goal is to stay in touch and build trust.
Bringing back the dead is a difficult task but one that should be part of real estate agent email marketing strategies.
If a prospect opts-in to your email newsletter, requests information online, or takes some other action on your website, send them an email.
Make it personal, because personalization is the key to more conversions and can increase the ROI of your email marketing campaign.
Supplying your customers with unique, relevant content and staying in touch with them every step of their buying or selling journey is critical for converting leads into clients.
And in real estate, keeping former clients connected and feeling valued is essential for earning the high volumes of referrals that are necessary for real estate success.
Email is definitely not dead and should be a major part of any real estate agents approach of keeping in contact with prospective buyers and sellers. Industry experts Emma and Stepps agree.
About the author: https://EzineArticles.com/expert/Greg_N_Reed/245120
Article Source: http://EzineArticles.com/10351678
Jeff Traister
Turning opt-in leads into customers is a top digital marketing goal for many companies. Yet optimizing sales conversion rate results is much harder than it may appear.
A bigger challenge to optimize sales conversion rate is first learning as much as possible about each opt-in lead. That's so you can personalize the content you provide along their journey. This can lead to higher sales conversion rates.
Here are three digital marketing secrets to help you turn opt-in leads into customers. By optimizing sales conversion rate, you can see your revenues increase.
Digital Marketing Secret #1: Get Qualified Leads by Focusing on Your Target Audience
Knowing your target audience is perhaps the top priority in marketing. That's because these are the people and organizations most likely to buy your products and services.
The best way to determine your target audience is through surveys and focus groups. This is where you should spend your first marketing dollars. The more you can determine the variables that impact your target audience, the more cost-effective your digital marketing campaigns. Plus, higher response rates.
A quality survey does not just focus on demographics. It's more important to focus on psychographics, buying behavior and awareness of the problem your product or service solves.
A key to a quality market research campaign is to target people who best meet your target audience criteria. Then you can refine the parameters of your target audience based on the results of your research. You can get preliminary results in as little as one day.
Surprisingly, this strategy is too often overlooked by many companies. But if you invest in this strategy it can help you save money in the long run. Plus, increase your ROI.
Outsourcing this project can help you speed up the process. Plus provide an outside perspective to help you better understand your audience.
Digital Marketing Secret #2: Communicate With Your Audience Via Mobile
Your target audience is a moving target. They may not all be in the same place at the same time. So it may appear challenging on how best to capture them.
The best way to approach this is to first determine where a high percent of your target audience are at any given time. Then find a way to reach them there.
For example, if your target audience spends much time on social media, then you must first determine which type(s) of social media they spend time on. Then to focus your advertising and promotion on that location.
Another example is if your target audience spend much of their time in travel or out of the office, then communicating with them via mobile will more likely give you better opt-in lead results.
The thing is, most people will readily look at the mobile phone for incoming SMS text messages much sooner than their email. Adding a link to your SMS text message to take your audience to a landing page promoting your products and services can help lead to optimizing your sales conversion rates.
Faster response equals faster sales conversion.
Digital Marketing Secret #3: Persuade Your Audience With Relevant Content
Content marketing is a big part of digital marketing campaigns. Educating your audience through relevant content is a vital part of establishing credibility and trust.
This includes persuasive email letters and landing pages that contain sales letters and videos.
The key to optimizing sales conversion rates is to find a persuasive copywriter to provide you with persuasive content. In fact, investing in persuasive content is the single-most important thing you can do to generate sales. Everything else is just window dressing.
How to Maximize Sales Conversion Rate Results In Your Next Digital Marketing Campaign
Once you know the parameters of your target audience, you can develop a viable digital marketing campaign strategy. The key to optimizing sales conversion is to create persuasive content and deliver it to your target audience wherever they are. This includes reaching them on their mobile device. Investing is persuasive content starts with finding the best persuasive copywriter.
Marketing services by Jeff Traister can help you increase your sales conversion through automation and persuasive copywriting. He is a certified Internet marketing automation consultant and direct response copywriter.
To get tips on how you can increase your sales conversion of leads and get customers to buy more from you, go to My Marketing Superhero dot com
About the author: https://EzineArticles.com/expert/Jeff_Traister/2324746
Article Source: http://EzineArticles.com/10338403
In this Article, you will find secrets to how to influence online in an authentic way and secrets and formula to the fundamentals of Digital Marketing Success.
(Article by Yasmin Muhammad Elias)
One thing that has helped me climb the greater heights and land back to to lower heights is my ability to stay humble. In my Total Quality Management and Leadership classes back in in 2001 to 2004 that I pursued so ardently on one side and on the side I focused on tutoring Mathematics and Science subjects to the High School and College Students is that I could wind it up in 2 simple sentences:
(a) Humility Seeks to Bless. Humble in Spirit progress as the other Higher Spirits take charge of the humble ones and try to bless you in a way we are unaware of though we might be at the best conscious and conscientious level of endeavors and leadership traits. Being Ordinary and staying humble never gets outdated and always remember that.
(b) Pride Hopes to Impress and it falters. Arrogant shouts "I Know the Best" and it falters and is a sure sign of downfall. Penitent man will pass. However, humility dressed in pride progresses.
Having faith in yourself and still more important having faith in God is everything. The rules of the Game always boils down to Character i.e. first and foremost starts with faith in God and faith in one's own self.
The book of Joe Girard " How to Sell Anything to Anybody" says it all. While selling any products, faith in oneself is mandatory and is far more superior than the faith in the products you are selling's. It's only when we have faith in ourselves despite trials, adversities, hardships and living with 'hope' that everything will turn out right despite the current difficulties, that's when we win. It doesn't matter if you are on the first staircase of of 1000 staircases or on the first rung of a new ladder, even though you cannot see the next second rung or staircase step, we must proceed forward with a 'Leap of Faith' with 100% trust in God.
In online and social media, we get excited by the number of likes and fans we have such as on Instagram and Facebook and so on. Always remember, it's far better to have 'One True Fan' who is authentic than in thousands or millions who are not true. Live an authentic life and don't get faked my just likes and number of friends of Facebooks.
While beginning your Leadership towards Digital Marketing, learn not to worry where others have reached. Just be satisfied with where you are and keep moving forward step by step in a strategic systematic approach. The best way to do that is by start with Skills you already you know. Your attempts, efforts, perseverance and persistence will help you on the journey towards permanent success in Digital Marketing and Financial Freedom. Follow the Rules of the Game. As drops make an ocean and so do each step you pursue towards your goal counts. "A journey of a 1000 miles always begins with a first step". Be Proactive and take actions and the rest will follow systematically.
Many people who start their journey towards financial freedom and Digital Marketing Leadership do not understand the need to see the 'Big Picture'. It's called the "Law of Lid" in Dr. John C Maxwell's book on "21 Irrefutable Laws of Leadership". This book is awe inspiring and a must read for anybody who want to succeed in any kinds of leadership be it Digital or otherwise.
Whatever you put your hands into, do it with high discipline, dedication, determination, persistence and Integrity.
Anticipate. "The idea of waiting for something makes it more exciting" -Andy Warhol
Do your part of focus on planning and anticipate to give and receive the best.
In any task you undertake, always remember the pros and cons. I mean the benefits and Limitations in each of the tasks you have got to do. For example, when you are doing online business via Digital Marketing Leadership, the Benefits is the long term investment in your flexibility in your leisure hours and also the financial freedom you will attain with it. Nevertheless, there's Limitations too, and that is initially for the first few years just like developing your own business offline, you must undergo a huge discipline, determination and persistence until you see the fruits. Just take an example of a tender coconut seed. In order for the coconut to yield the fruit and give plenty of coconuts, they must be germinated methodically, fenced from harm or damage done by animals, then needs to be watered for 5 consecutive years. It's only in the fifth years of watering the coconut plant that has now become a small tree starts yielding the fruits and now it starts yielding plenty of them every three months. Therefore, foresee the Benefits of Financial Freedom and the hardships to be undergone in Digital Marketing Leadership by honing one skill at a time. Here, Patience, Determination and Discipline is a Virtue.
Always remember "Teamwork is Dream work". Always get the attitude right i.e. it should always be "We" rather than "I". Getting this right is so important. I cannot emphasize the importance of you reading "17 Indisputable Laws of Teamwork" by Dr. John C Maxwell.
Failures are the stepping stone to success. The lessons we learn when we fail cannot be learnt otherwise. In fact to be success, failure is a part of it and inevitable. Thomas Alva Edison failed 9999 times before he invented the electric bulb. The lessons he learnt was simple: Thomas Edison learnt 9,999 ways he should not do to achieve his targeted vision. I recommend you reading the book "Failing Forward" by Dr. John C Maxwell as he has given umpteen examples on different great and popular personalities failed before they achieved total success.
An Optimist see the cup half-full and a pessimist see the cup half-empty. Therefore, it's so important to avoid the negative naysayers who will try so hard to convinces and give you hundreds of reasons why it cannot be done. This negative attitude spreads like plague or a pandemic. So, first and foremost, avoid the Negative people and the ignorant ones who try to convince like the plague.
Humble down and humble yourself. Just like any offline business, it's going to take your dedication, time, investment and the most important of all your genuine efforts. Therefore, humble yourself and never Be a Show Off.
Become so obsessed with your Life Vision and Success and do write them down in your Life Vision Journal Book. Just be Monomaniacal focused on the goals by building a routine and daily rituals.
In Digital Marketing Influence and Leadership, it's so important that you become transparent yet maintain the professionalism. Do not pretend to be perfect. Accept the Imperfection because we are humans at the end of the day and going through the same struggles and putting in efforts sometimes and not yielding the results we choose to. Therefore, become transparent professionally.
Revealing your secrets to success in your earlier successes or failures by having the ability to reveal the truth and hardship with the power of your own story is so important. Since computer and informational technology is so impersonal, we must touch people's heart and that can be done only by the ability of telling your past story connected to the leadership tips you are offering. This helps to build authenticity and trust with your customers.
The investment, efforts and time spent on advertising in different social media and the ability to learn the skills how to go about to expose yourself to more and more customers really works. In Short Adversity Works.
When it comes to Social Proof, play the turtle game. Let your Social Proof such as in Facebook, Instagram, Twitter grow and develop slow and steady just like a turtle. At the end of the day for a long term success, authenticity matters the most.
We must give up to go up. In any leadership including Digital Marketing Leadership, it's so important to sacrifice especially the first few years, until you really build your online rapport and build your brand. So, the Law of Sacrifice counts a lot.
The Power of Discipline and building a regular routine cannot be under-estimated. The great monuments such as Taj Mahal and the Pyramids were built in years by carrying one stone or working few hours' daily consistency. Therefore, a routine must be established such as your prayers, meditation, exercises, investing certain amount of hours daily, taking care of your health, heart, mind and soul set. Do not compromise one for another. Both the spiritual and the worldly part of the goals and your power of routine matters. I strongly recommend you read "5 AM Club" by Robin Sharma to build a standard Power of Routine and then build your own to choose your spiritual, financial and family goals.
More always doesn't mean better. Remember, more money could imply more problems. Therefore, broaden your horizon and keep your vision nobler. Focus on Quality rather than Quantity.
Whatever you choose to embark your journey on, choose it wisely and carefully. Let the work be nobler and that's when the joy of financial freedom is greater. The joy of giving is greater than the joy of taking. Be a giver.
Just like any business, there isn't any Magic Pill to success. The Magic Pill is only smart work combined with hard work, dedication, sacrifice, discipline, persistence besides striking a proper balance in personal and your professional life.
We don't need to reinvent the new wheel. It's already there and you must reflect, contemplate and figure out step by step how to go about.
Be like Water, do not have the destination disease. Keep moving where the journey takes you. As long as you are living a principle-centered life, just relax and enjoy the journey. Do not have a fixed mindset. Just flow like water and focus on the principles and the compass.
The great percentage of Success in life is showing up and being there in the game. No matter how hard, do not take a long break. Even if you are imperfect, just keep showing up. That's the rule of any game. Don't think of winning alone. Winners become winners by consistently showing up.
Focus on your life's purpose and ask yourself why you are here. The clearer the picture you have of your Life's Purpose, then the better it's for you and will stay focused consistently no matter what adversities throw on your life. I strongly suggest you read the book by Simon Sinek titled "Find Your Why".
Digital Marketing is a marathon and not a 200 meter Sprint Race. The reasons why it's so important to focus on Leadership than Digital Marketing Management can be summarized in points as follows:
Learn all the intricacies of Digital Marketing Leadership by learning about the plugins and the dire need for the right plugins. Having a product to sell with the great content of your choice does not work any longer. Please remember for every two hours even during your sleep time, there are 200s of new websites coming up. So, it's so crucial to learn the secrets and get the right leadership training in matters such as Keywords, SEO Ranking techniques, using the right plugins, having original content though it can be either rewritten or your own and short, ability to track the pain points of your potential customers, and systematically train to develop your own leadership skills in Digital marketing industry and thus achieve financial freedom.
Thank you and enjoy your journey towards Digital Marketing Leadership and Financial Freedom.
(Resources: 42 Secrets to become an Influencer by Mr. Jerry Banfield (bitdegree.org)
Please visit my site: https://www.ano1products.com
Article Source: https://EzineArticles.com/expert/Yasmin_Muhammad_Elias/1687885
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