Social Media Marketing for E-commerce Store

When it comes to using social media for your marketing, the choice of platforms can seem endless.
In this November 2019 article AJ Infosoft detail the histories and reach of some familiar big player platforms

• Which platform or combinations of platforms do you use?
• Are you on them all?
• Which are most effective for your business?

Social Media networking is with an end goal to progress web based business that prompts bring helpful results and gives a successful method to draw in light of a legitimate concern for the focused on spectators accessible in web-based social networking.

The most effective method to Use Social Media Marketing for ecommerce

Social media life has totally changed the manner in which that we live in the present society. Has it changed how we impart, yet it has additionally changed the manner in which that we shop. Indeed, online networking based life has assumed a tremendous job in the move toward web based shopping or buy from Ecommerce store. Before the years over, it's normal that cell phones will overwhelm work area in ecommerce Business income.

Today, on the off chance that you are an online dealer or Ecommerce store vendors, you can't stand to be latent via social media networking media. 75% of individuals confess to purchasing something since they saw it via Online networking, and 90% of individuals state that they will go to social media life in the event that they need assistance on a purchasing choice.

How you utilize social media life—which stages, what applications, the post, platform —will rely upon the subtleties of your business. Fortunately, online networking enables you to make an altered battle to contact your group of spectators and get new level of Ecommerce store. Here, we will go into the stages, objectives, and strategies.

Social Media platform

Twitter

At present, there are more than 319 million clients on Twitter, a famous channel for continuous news and discussion. Clients can send and get tweets — 140 - character messages. Twitter has been used as an online networking platform for a wide variety of purposes in many scenarios by different industries.

Pinterest

Propelled in March 2010, Pinterest is generally a newcomer in the social media based life field. User can pin their content from any websites or Ecommerce store. Pinterest announced in September 2015 the ecommerce security of 100 million customers. Independent companies whose intended interest group is for the most part comprised of ladies should put resources into Pinterest as the greater part of its guests are ladies.

Facebook

This is the greatest social online networking system on the Internet, both as far as absolute number of clients and name acknowledgment. Built up on February 4, 2004, Facebook has 15 year figured out how to gather more than 1.59 billion month to month dynamic clients and this consequently makes it probably the best vehicle for interfacing individuals from everywhere throughout the world with your business. You can develop your own ecommerce store on Facebook page and connect it directly with website. It is evaluated that more than 1 million little and medium-sized organizations utilize the stage to promote their business.

Instagram

Instagram is another visual social online networking website that as of now gloats more than 500 million individuals, a considerable lot of which are Millennials. The site, propelled on October 6, 2010, has in excess of 400 million dynamic clients and is claimed by Facebook. Instagram enables clients to presents photographs on their site, with the site's numerous channels In 2012, it turned out to be a piece of the Facebook family when they got it for $1 billion dollars.

LinkedIn

LinkedIn permits its 450 million clients the capacity to interface with different experts and offer substance with their adherents. Established on December 14, 2002, and propelled on May 5, 2003, LinkedIn is hands-down the most famous internet based life webpage for expert systems administration. The site is in 24 Languages and has in excess of 400 million enlisted customers. LinkedIn is extraordinary for individuals hoping to associate with individuals in comparable ventures, organizing with nearby experts and showing business related data and measurements. 

Article source: 
http://www.articlesfactory.com/articles/ecommerce/social-media-marketing-for-e-commerce-store.html

Five Most Powerful Twitter Tools

Social media marketing relies on having an established presence on multiple platforms.
Twitter is a key tool for your online business identity. Here Silvia Pencak explains the ins and outs

I�m a Twitter enthusiast. I use it on a daily basis to both, connect with other like-minded people out there and promote my business to those who might benefit from working with me. Even though I use other social media sites as well, I still find Twitter the most powerful tool out there for those who market to businesses.

If you use Twitter daily like me, you might as well start using some of the smart tools and resources to get the most out of your time.

1. Hashtags
Hashtags or �#� help group tweets within the same topic. They�re great if you�re looking to promote your event or connect with audience interested in specific theme. For example, you can use hashtag #quote when posting a quote and quote lovers will find it way easier. As a brand strategist I like to use hashtags like #brand, #branding, #strategy, #MagneticBrand etc. You can also use hashtags mentioning brands #coke, #starbucks; places #Hilton, #Toronto; hobbies #swimming #blog; events, or anything else. You can search for a specific hashtag to connect with people with similar interests to yours.

2. Tweet Chat
Tweet chat is a great way to find other people who talk about topics that interest you and build lasting relationships. There are dozens of tweet chats running almost simultaneously. Simply find your favorite, ask about the schedule and enjoy. Some of my favorite: #leadfromwithin, #bizforum, #smallbizchat. Share your favorite tweet chat in the comment section below.

3. @ (�AT�) Messages
Connect with others out there by sending them a public tweet. Compliment them for something they recently did, whether it�s a blog post, book or event; share your insight or feedback, answer their question or recommend a great resource. AT messages are your ticket to getting noticed on this crowded network and building relationships that make a difference in your business.

4. Retweets (RT)
This is yet another great tool to help you both, share great content and gain attention of people you�d like to connect with. With over 20K twitter followers it�s very hard (and almost impossible) for me to stay in touch with everyone personally, but trust me, when people retweet my stuff, they get my attention. I usually check their profiles, mention them in my own tweets, send them a quick helpful tip or idea, or even add them to one of my lists. I believe many out there do it similarly. Remember, reaching out on social media helps you get noticed much faster.

5. Lists
If you�re not using your twitter lists, it�s about time to start. It might be fun to read through full twitter stream if you have couple followers, but trust me, it�s not fun with couple thousand followers. With twitter you can create up to 10 lists where you assign those you want to follow more closely. For example, some of my lists are: branding, influencers, RT friends, friends & groups, small biz, etc. Some of them are locked, as I don�t want anyone to see them. I use locked lists for my competitors, clients and prospects. Some of them are public, because I want people to see my friends or resources (e.g. designers, bloggers, etc.). Also, you might want to know that I almost never check my public stream. I only check my lists. So chances are, if you�re not on one of my lists and you don�t keep in touch with me by �AT� messaging me or �RT�-ing my content, I probably never get to see your tweets. (Oops!) What lists can you create to get more out of your twitter time?

Silvia Pencak is The Magnetic Branding Expert and Mentor. For over 7 years Silvia kept building successful venues in Europe and Canada. She became known as the expert in building a powerful brand and is often asked for advice in management, marketing and organizational areas of building a powerful small business brand. She understands that the power of branding, authenticity, relationship building and marketing efforts can make or break a successful business.

Article Source: http://abcarticledirectory.com/files/blogspot/five-most-powerful-twitter-tools/

Importance Of Using Social Media In Business Growth

Occasionally we can forget which social media platform was set up for which purpose and how they can be better used today.
Here Steve Hopwood serves to meet that need (from the perspective of P4C Global).

If you are looking to promote your business online using social networks, then you might have realized their importance. Social media branding is very important for people that are looking to grow their online businesses. To succeed on social networks it is important to create a brand for your company. It is very important to know what you should push and promote. Many businesses are going wrong since they are pushing the business or product rather then creating value for their clients. P4C Global is a company that offers value, at the same time provides ways of cleaning up the environment.

1.Facebook.

Almost everyone has a facebook page and it has the power in creating and maintaining connections. Facebook allows you to create a page for free; if you are using it on a personal level then you should consider it for business as well. Creating a facebook page linked to your site, depending on the content posted, you can improve your search engine rankings and visibility. P4C Global facebook page has a massive fan base. The company is able to send updates to all its fans cutting down immensely on advertising revenue. They are able to effortlessly and instantly send an update to thousands of potential clients. P4C global fans also act as a tiny advertiser, since they all have a link back to the company’s page.

2.LinkedIn.

LinkedIn was basically created to allow people to connect with friends, co-workers, customers and business partners. This social media is centered on business and it is the center for online networking more or less like handing out business cards. The site is more professional compared to other social networks offering valuable business information about the business. P4C Global LinkedIn page allow users to ask as much as possible about the business, giving them a better insight on the company.

3.Twitter.

P4C twitter page allows the company to easily and quickly update their followers on the internal happenings of the company. The best thing about twitter is that updates can be posted through mobile phones allowing updates as they unfold.

4.Youtube.

It’s pretty expensive to buy bandwidth for hosting a video, and at the same time it’s slow. Youtube allows you to create a video channel and upload your video for free. The P4C global youtube is another way of advertising the company.

5.Blog posts.

P4C Global blog helps them advertise their services and create a link to the website.

It is therefore important to note that the content that you put on social media will determine whether you will succeed or fail in your social network marketing. To have people trust and like you, give them doses of what you offer, do not rump it down their throats at once. P4C Global offers solutions to people on their day to day lives and at the same time provide them with a variety of products. The social media has made the world a single market place where you can sell your products. P4C Global is using social networks for marketing.

Author's Resource Box

Steve Hopwood is the author of this article on P4C Global.
Find more information on P4C Global Blog here.

Article Source:
Articlebliss

How Social Media Marketing will help you?

This interesting article by Lokesh Sharma, as the title suggests, looks at “How Social Media Marketing will help you?”

Social media marketing is one of the best ways to reach your customers and tell about your business in more effective way.

Social media is very important to build a strong and consistent brand across all social media platforms.

Do you have a SOCIAL MEDIA PAGE for your business?

Nowadays no business can thrive without social media handles, some of the best social media platforms include FACEBOOK, INSTAGRAM, TWITTER AND LINKEDIN.

All these platforms have a daily combined active user of up to 2 billion… Imagine your possibilities.

Marketing

Think of it as an investment in your business.
NOT AN EXPENSE!

I encourage business owners to think of their marketing as an investment and not an expense. The purpose of marketing is to create brand awareness as well as AMAZING return on investment. (Marketing)

So, a lot of small/local businesses only see the upfront cost when initially thinking about marketing and not the long-term impact that it will have on their business. Think in the long term…

There are some Social Media Marketing strategies that you should be focusing on

• Define goals and objectives.
• Put together a winning team.
• Understand your audience.
• Look and listen.
• Choose a social platform
• Create a content plan and calendar.
• Monitor, analyses, engage and repeat.

What’s new in Social Media?

Social Media offers some of the new feature that you are going to witness on the social platforms in the coming days

Facebook is testing a new option to cross post FACEBOOK stories to Instagram.
LinkedIn will make 16 LinkedIn courses for free in coming days.
INSTAGRAM shares new information prompts on coronavirus in home feeds.
INSTAGRAM IS testing new option to reshare live videos on IG TV
YOUTUBE changes trending tab to explore which will show more content categories at one place.

Goals of Social Media Marketing

BRAND AWARNESS
BUILDING COMMUNITY
LEADS AND DRIVE SALES

Social media marketing can’t be summed up with just 3 goals but these 3 goals right here should be your main focus:

As a Social media consultant, it is your business to take care of another business.

BY THAT I MEAN it is your business to grow your brand that isn’t yours. You create brand awareness which in turn builds a community around a brand which also builds leads and drive sales.

“SOCIAL MEDIA MARKETING IS POWERFUL FOR ANY BUSINESS.
Business that realize this will thrive

The others will regret….”

It isn’t just Advertising. Its brand/business

EXPOSURE it becoming the dominant force in your local community.

Reasons Why You Advertise on Social Media

• Social media advertising allows you to connect with the people who need your services or products.
• Social media provides varied platforms and numerous advertising formats.
• Social media platforms allow you to create specific target audiences.
• Social media platforms drive targeted traffic to your website or landing page.
• Social media marketing will get you more sales.
• The ROI on social media ads is unbeatable.
• Advertising on social media offers insights of your customers.

Social Media Platforms
Every social media platform is different and important!

Its time to treat them that way! You shouldn’t share the same piece of content to each platform. You have to adapt to that specific platform and repurpose it.

INSTAGRAM: This is where you are telling people about your content piece by taking a picture of your shake at a cute café. Instagram is about showing the content.

FACEBOOK: This is where you are telling people about your content. For ex you could write a post about how you re loving your new dress. This is where you can let your copywriting skills shine!

TWITTER: This is where you popup your followers. Post about things on the go and short snip bits of your days. Tweet that you are all about that VENTI life nowadays (and don’t forget the hashtags)

PINTREST: Here is where you get to share your expertise! Have a great skinny vanilla latte recipe Go ahead and pin it!

LINKEDIN: We are going to go ahead and tell you LINKEDIN is not dead! It’s a great place for business owners to connect! So, if you are coffee shop owner, don’t forget to include it on your profile.

YOUTUBE: We all love YouTube. It’s the best place for long video content. Go ahead and share some coffee reviews taste tests and tutorials on YouTube!

SOCIAL MEDIA IS ABOUT THE PEOPLE, NOT ABOUT YOUR BUSINESS.
PROVIDE FOR THE PEOPLE AND THE PEOPLE WILL PROVIDE FOR YOU.

You can certainly drive sales through #socialmedia by posting products and offers but establishing loyalty between your customers and your company is the true purpose of social media. Don’t you agree?

Social Media Platforms Explained Above
FACEBOOK: ENGAGE THEM

TWITTER: LISTEN TO THEM

LINKEDIN: EDUCATE THEM

YOUTUBE: SHOW THEM

PINTREST: SHARE WITH THEM

INSTAGRAM: GET TO KNOW THEM

Which platforms are you on for your business?

Share in the comments!

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Author's Bio: 

Lokesh Sharma is a Indian Computer Architect and Internet entrepreneur who is co-founder and CEO of PaceLab International Group. Lokesh has over 10 years of experience in Technology, building complex platforms and accelerating sales and growth through use of Technology.
Lokesh obtained Masters in Computer Science from Coventry University and MBA from University of Leicester in England. As the CEO of PaceLab, Lokesh vision is to help brands connect with the customers globally driving sales and revenue for the success of the firm.

Article source: https://www.selfgrowth.com/articles/how-social-media-marketing-will-help-you