How To Video Marketing

With the growth of the internet and technology, videos have increasingly become a more powerful tool in getting more leads and growing one's business.

The commercialization of video editing tools and ease of sharing videos via video sharing sites such as YouTube has made the growth of the video industry explode rapidly.

Currently, it doesn't matter if you are a small-time marketer or a corporate giant, you stand lots of gain through leveraging on videos to grow your business.

The trends of internet marketing have always been evolving. Back then, it was article marketing. Then came the paid advertising era of PPC and PPV. Today, we have Video Marketing.

What is video marketing? Video marketing is the art of using videos to market and grow your business. This could be in the form of using videos for getting leads, building traffic or selling a video product.

Video marketing is great because it has the ability to grow virally. Viral marketing as in it spreads as fast and as widely as a biological virus, but in the marketing sense. This can help you reach a wide audience in a short amount of time and at a low cost.

People love watching videos, so much more because you can incorporate visual and audio elements which can excite emotions and make content interesting. E-books are so yesterday and have a hard time keeping up with videos which have been getting better and better.

One of the most useful sites out there is YouTube - The world's largest video sharing site. We shall look into the power of YouTube in the next section.

The Power of YouTube

As mentioned earlier, YouTube is the world's largest video sharing website. Why are they called video sharing sites? It's because everyone who uploads videos are like a TV channel of their own - You can get subscribers and people who watch your videos can freely share it with others through a wide variety of social media sharing tools available.

The popularity of YouTube has exploded, and businesses, big or small stand a lot to gain by tapping into this phenomenon.

YouTube allows you to upload videos for free, and if your videos meet their standards they will offer you a director's status, where you can post up videos longer than 10 minutes.

One good thing about YouTube, is that you can post descriptions down at the bottom box of your videos. This allows you to draw traffic to your website and write descriptions about your videos.

YouTube also has that added benefit of being owned by Google, the largest search engine in the world. Because of that, YouTubes videos rank highly on Google, and you can draw tons of traffic by targeting keywords with high search volume and are related to your niche.

We have seen the potential of YouTube - Huge user base, easy to upload videos and easy to share them as well.

Here's how you start marketing your business using YouTube:

1) Create a video worth of valuable content related to your niche

2) Make sure there's a call to action at the end of the video 

3) Upload your video to YouTube

4) Add a description below each video

5) Be sure to include a link to your website (traffic drawing purposes)

6) Share your videos with your target audience

Remember, a very important part of video marketing is the sharing component. Get your subscribers or followers to share your videos with others to get more views. The more views you get, the higher your video will be ranked.

Videos with higher rank will usually be featured in YouTube's channel listings and this will further garner you more views.

Basic Tools For Video Marketing

Let's look into some simple tools for creating videos for marketing purposes. One of my favorite combinations is Microsoft Powerpoint + Camstasia.

Microsoft Powerpoint allows you to create video content through slides, animations and sound effects. Camstasia allows you to record a screen capture, so when you play your slides in real time, you can record every single thing that is happening.

Combo-ed with some cool music, you can make powerful informative videos which your customer base will like.

Camstasia also allows you to edit your videos with basic features such as audio editing, slide transitions etc. Post video production is followed by uploading to YouTube, all can be done instantly via Camstasia.

Last but not least, you will need to sign up for a YouTube account before you can start uploading videos.

In short, these tools will help you create simple yet powerful videos for getting traffic and customers, as long as you have good content that your target market would enjoy.

Videos are a great powerful tool for helping you grow your online business in many aspects.

Rome wasn't built in a day, the same way traffic doesn't happen in an instant. However, if you diligently practice these video marketing methods, your business will surely have a lot to gain.

The best way to build a budding business online is to leverage not just on videos, but on as many marketing methods as well such as article marketing, SEO and paid advertising.

Once you have found what works best for your business, replicate and multiply your efforts and in no time you've built yourself a solid business empire streaming with thousands of followers.

I wish you all the best in your video marketing, and your online business journey!

To Get Access To Some Of The Best Training Lessons On The Internet That Teach You Step By Step How To Set Up And Grow Your Very Own Profitable Online Business Around Your Hobby Or Passion Please Visit, https://lurnprofit.com/ We Can Teach Anyone How To Set Up An Online Business

Bob Edwards

About the author: https://EzineArticles.com/expert/Bob_Edwards/2759003

Article Source: http://EzineArticles.com/10313278

How To Generate Online Leads 24 Hours a Day

For almost any business lead generation is key and needs to be effective. Brian Rooney has a great take on who should be concentrating on it and how

If you want to close sales, either online, offline, or both, you are going to have to learn how to generate leads 24 hours a day, 7 days a week.

You may be the worst sales person on the planet, but if you learn how to generate leads 24 hours a day, you can beat the best sales person on the planet. How? Sheer volume. A bad sales person who can generate leads will out produce a great sales person who doesn't have leads coming in.

The lead generating sales rep will constantly have new opportunities to pitch.

Now, when I talk about lead generation, this includes face to face prospecting, of course. When I am out around humans, and I identify someone who can benefit from what I offer, I will talk to them directly. But if I'm not out there talking to people, how am I generating leads on a daily basis?

I user online lead generating tools like an autoresponder.

I have capture forms set up on all my blogs.

I have autoresponder campaigns set up for all my offers.

When you see me posting on social media and running ads, you will see me linking to these capture pages I use to generate leads for my offers. As people want to learn more about my offers, they fill out the form. My automated followup letters take care of building the know like and trust factor. Sales come in on a regular basis.

Sounds simple, right? That's because it is! I think that is what trips up most people when they start looking in to how to generate leads for their offers. They keep expecting it to be complicated so they avoid actually taking appropriate action. If it seems complicated, that's because it's new. At one time, walking was new to you. Eating solid food was new. Reading was new. The job you currently have was, at one time, new. Getting on the internet was new. We learn new things by getting information and taking action.

Google and YouTube make it incredibly easy to learn how to generate leads. You can literally be up and running by the end of the day, generating leads 24 hours a day for whatever it is that you are wanting to sell.

As you go through the learning process, feel free to ask questions. I love getting and answering questions and helping people learn how to generate leads no matter what business you are involved with.

Feel free to post comments or questions here. I check in regularly and love hearing from my readers!

Brian Rooney is the Founder of TrafficWave.net. TrafficWave provides powerful Email Marketing and AutoResponder solutions to thousands of businesses worldwide. Visit TrafficWave.net online for a Free 30 Day Trial.

His personal business blog is located at iambrianrooney.com

About the author: https://EzineArticles.com/expert/Brian_Rooney/124090

Article Source: http://EzineArticles.com/10241207

Importance Of Using Social Media In Business Growth

Occasionally we can forget which social media platform was set up for which purpose and how they can be better used today.
Here Steve Hopwood serves to meet that need (from the perspective of P4C Global).

If you are looking to promote your business online using social networks, then you might have realized their importance. Social media branding is very important for people that are looking to grow their online businesses. To succeed on social networks it is important to create a brand for your company. It is very important to know what you should push and promote. Many businesses are going wrong since they are pushing the business or product rather then creating value for their clients. P4C Global is a company that offers value, at the same time provides ways of cleaning up the environment.

1.Facebook.

Almost everyone has a facebook page and it has the power in creating and maintaining connections. Facebook allows you to create a page for free; if you are using it on a personal level then you should consider it for business as well. Creating a facebook page linked to your site, depending on the content posted, you can improve your search engine rankings and visibility. P4C Global facebook page has a massive fan base. The company is able to send updates to all its fans cutting down immensely on advertising revenue. They are able to effortlessly and instantly send an update to thousands of potential clients. P4C global fans also act as a tiny advertiser, since they all have a link back to the company’s page.

2.LinkedIn.

LinkedIn was basically created to allow people to connect with friends, co-workers, customers and business partners. This social media is centered on business and it is the center for online networking more or less like handing out business cards. The site is more professional compared to other social networks offering valuable business information about the business. P4C Global LinkedIn page allow users to ask as much as possible about the business, giving them a better insight on the company.

3.Twitter.

P4C twitter page allows the company to easily and quickly update their followers on the internal happenings of the company. The best thing about twitter is that updates can be posted through mobile phones allowing updates as they unfold.

4.Youtube.

It’s pretty expensive to buy bandwidth for hosting a video, and at the same time it’s slow. Youtube allows you to create a video channel and upload your video for free. The P4C global youtube is another way of advertising the company.

5.Blog posts.

P4C Global blog helps them advertise their services and create a link to the website.

It is therefore important to note that the content that you put on social media will determine whether you will succeed or fail in your social network marketing. To have people trust and like you, give them doses of what you offer, do not rump it down their throats at once. P4C Global offers solutions to people on their day to day lives and at the same time provide them with a variety of products. The social media has made the world a single market place where you can sell your products. P4C Global is using social networks for marketing.

Author's Resource Box

Steve Hopwood is the author of this article on P4C Global.
Find more information on P4C Global Blog here.

Article Source:
Articlebliss

How Social Media Marketing will help you?

This interesting article by Lokesh Sharma, as the title suggests, looks at “How Social Media Marketing will help you?”

Social media marketing is one of the best ways to reach your customers and tell about your business in more effective way.

Social media is very important to build a strong and consistent brand across all social media platforms.

Do you have a SOCIAL MEDIA PAGE for your business?

Nowadays no business can thrive without social media handles, some of the best social media platforms include FACEBOOK, INSTAGRAM, TWITTER AND LINKEDIN.

All these platforms have a daily combined active user of up to 2 billion… Imagine your possibilities.

Marketing

Think of it as an investment in your business.
NOT AN EXPENSE!

I encourage business owners to think of their marketing as an investment and not an expense. The purpose of marketing is to create brand awareness as well as AMAZING return on investment. (Marketing)

So, a lot of small/local businesses only see the upfront cost when initially thinking about marketing and not the long-term impact that it will have on their business. Think in the long term…

There are some Social Media Marketing strategies that you should be focusing on

• Define goals and objectives.
• Put together a winning team.
• Understand your audience.
• Look and listen.
• Choose a social platform
• Create a content plan and calendar.
• Monitor, analyses, engage and repeat.

What’s new in Social Media?

Social Media offers some of the new feature that you are going to witness on the social platforms in the coming days

Facebook is testing a new option to cross post FACEBOOK stories to Instagram.
LinkedIn will make 16 LinkedIn courses for free in coming days.
INSTAGRAM shares new information prompts on coronavirus in home feeds.
INSTAGRAM IS testing new option to reshare live videos on IG TV
YOUTUBE changes trending tab to explore which will show more content categories at one place.

Goals of Social Media Marketing

BRAND AWARNESS
BUILDING COMMUNITY
LEADS AND DRIVE SALES

Social media marketing can’t be summed up with just 3 goals but these 3 goals right here should be your main focus:

As a Social media consultant, it is your business to take care of another business.

BY THAT I MEAN it is your business to grow your brand that isn’t yours. You create brand awareness which in turn builds a community around a brand which also builds leads and drive sales.

“SOCIAL MEDIA MARKETING IS POWERFUL FOR ANY BUSINESS.
Business that realize this will thrive

The others will regret….”

It isn’t just Advertising. Its brand/business

EXPOSURE it becoming the dominant force in your local community.

Reasons Why You Advertise on Social Media

• Social media advertising allows you to connect with the people who need your services or products.
• Social media provides varied platforms and numerous advertising formats.
• Social media platforms allow you to create specific target audiences.
• Social media platforms drive targeted traffic to your website or landing page.
• Social media marketing will get you more sales.
• The ROI on social media ads is unbeatable.
• Advertising on social media offers insights of your customers.

Social Media Platforms
Every social media platform is different and important!

Its time to treat them that way! You shouldn’t share the same piece of content to each platform. You have to adapt to that specific platform and repurpose it.

INSTAGRAM: This is where you are telling people about your content piece by taking a picture of your shake at a cute café. Instagram is about showing the content.

FACEBOOK: This is where you are telling people about your content. For ex you could write a post about how you re loving your new dress. This is where you can let your copywriting skills shine!

TWITTER: This is where you popup your followers. Post about things on the go and short snip bits of your days. Tweet that you are all about that VENTI life nowadays (and don’t forget the hashtags)

PINTREST: Here is where you get to share your expertise! Have a great skinny vanilla latte recipe Go ahead and pin it!

LINKEDIN: We are going to go ahead and tell you LINKEDIN is not dead! It’s a great place for business owners to connect! So, if you are coffee shop owner, don’t forget to include it on your profile.

YOUTUBE: We all love YouTube. It’s the best place for long video content. Go ahead and share some coffee reviews taste tests and tutorials on YouTube!

SOCIAL MEDIA IS ABOUT THE PEOPLE, NOT ABOUT YOUR BUSINESS.
PROVIDE FOR THE PEOPLE AND THE PEOPLE WILL PROVIDE FOR YOU.

You can certainly drive sales through #socialmedia by posting products and offers but establishing loyalty between your customers and your company is the true purpose of social media. Don’t you agree?

Social Media Platforms Explained Above
FACEBOOK: ENGAGE THEM

TWITTER: LISTEN TO THEM

LINKEDIN: EDUCATE THEM

YOUTUBE: SHOW THEM

PINTREST: SHARE WITH THEM

INSTAGRAM: GET TO KNOW THEM

Which platforms are you on for your business?

Share in the comments!

GROW YOU BUSINESS WITH US AT PACELAB- SEO AGENCY LONDON

Follow us for the latest updates about SEO, SEM and SMM at our Facebook page “PACELABTECHNOLOGY”

Visit our site www.pacelab.co

Author's Bio: 

Lokesh Sharma is a Indian Computer Architect and Internet entrepreneur who is co-founder and CEO of PaceLab International Group. Lokesh has over 10 years of experience in Technology, building complex platforms and accelerating sales and growth through use of Technology.
Lokesh obtained Masters in Computer Science from Coventry University and MBA from University of Leicester in England. As the CEO of PaceLab, Lokesh vision is to help brands connect with the customers globally driving sales and revenue for the success of the firm.

Article source: https://www.selfgrowth.com/articles/how-social-media-marketing-will-help-you