3 Digital Marketing Secrets to Turn Opt-In Leads Into Customers

 
Jeff Traister

Turning opt-in leads into customers is a top digital marketing goal for many companies. Yet optimizing sales conversion rate results is much harder than it may appear.

Part of the challenge to optimize sales conversion rate involves attracting qualified leads. The more qualified they are, the more likely you can boost your sales conversion.

A bigger challenge to optimize sales conversion rate is first learning as much as possible about each opt-in lead. That's so you can personalize the content you provide along their journey. This can lead to higher sales conversion rates.

Here are three digital marketing secrets to help you turn opt-in leads into customers. By optimizing sales conversion rate, you can see your revenues increase.

Digital Marketing Secret #1: Get Qualified Leads by Focusing on Your Target Audience
Knowing your target audience is perhaps the top priority in marketing. That's because these are the people and organizations most likely to buy your products and services.

The best way to determine your target audience is through surveys and focus groups. This is where you should spend your first marketing dollars. The more you can determine the variables that impact your target audience, the more cost-effective your digital marketing campaigns. Plus, higher response rates.

A quality survey does not just focus on demographics. It's more important to focus on psychographics, buying behavior and awareness of the problem your product or service solves.

A key to a quality market research campaign is to target people who best meet your target audience criteria. Then you can refine the parameters of your target audience based on the results of your research. You can get preliminary results in as little as one day.

Surprisingly, this strategy is too often overlooked by many companies. But if you invest in this strategy it can help you save money in the long run. Plus, increase your ROI.

Outsourcing this project can help you speed up the process. Plus provide an outside perspective to help you better understand your audience.

Digital Marketing Secret #2: Communicate With Your Audience Via Mobile
Your target audience is a moving target. They may not all be in the same place at the same time. So it may appear challenging on how best to capture them.

The best way to approach this is to first determine where a high percent of your target audience are at any given time. Then find a way to reach them there.

For example, if your target audience spends much time on social media, then you must first determine which type(s) of social media they spend time on. Then to focus your advertising and promotion on that location.

Another example is if your target audience spend much of their time in travel or out of the office, then communicating with them via mobile will more likely give you better opt-in lead results.

The thing is, most people will readily look at the mobile phone for incoming SMS text messages much sooner than their email. Adding a link to your SMS text message to take your audience to a landing page promoting your products and services can help lead to optimizing your sales conversion rates.

Faster response equals faster sales conversion.

Digital Marketing Secret #3: Persuade Your Audience With Relevant Content

Content marketing is a big part of digital marketing campaigns. Educating your audience through relevant content is a vital part of establishing credibility and trust.

But to sell, you must persuade. That's the third digital marketing secret. Persuasive content is a big key to optimizing sales conversion rates. It's why you should invest in hiring the best copywriters to help you create persuasive content.

This includes persuasive email letters and landing pages that contain sales letters and videos.

The key to optimizing sales conversion rates is to find a persuasive copywriter to provide you with persuasive content. In fact, investing in persuasive content is the single-most important thing you can do to generate sales. Everything else is just window dressing.

How to Maximize Sales Conversion Rate Results In Your Next Digital Marketing Campaign
Once you know the parameters of your target audience, you can develop a viable digital marketing campaign strategy. The key to optimizing sales conversion is to create persuasive content and deliver it to your target audience wherever they are. This includes reaching them on their mobile device. Investing is persuasive content starts with finding the best persuasive copywriter.

Marketing services by Jeff Traister can help you increase your sales conversion through automation and persuasive copywriting. He is a certified Internet marketing automation consultant and direct response copywriter.

To get tips on how you can increase your sales conversion of leads and get customers to buy more from you, go to My Marketing Superhero dot com

About the author: https://EzineArticles.com/expert/Jeff_Traister/2324746

Article Source: http://EzineArticles.com/10338403

How to Start a Social Media Marketing Agency (SMMA 2020) - Digital Marke...

If you want to learn step by step how to start social media marketing as a beginner, Jordan Platten talks through his method

28 Secrets to Become an Influencer & the Need to Digital Marketing Leadership

In this Article, you will find secrets to how to influence online in an authentic way and secrets and formula to the fundamentals of Digital Marketing Success.

(Article by Yasmin Muhammad Elias) 

28 Secrets to Become an Influencer

1. Ask as an Equal

While dealing with your customers, clients or anybody, always remember the rule. "Do unto others as you want them to do unto you". Never do anything or demand anything without injecting politeness into your conversations. Always go for a win-win deal and nothing less. When asking, ask as an Equal so you are neither subordinate nor you subordinate others. Never go servile for your own self-respect. Business is business and it must be win-win. I strongly recommend you read the of Dr. Stephen R Covey on 7 Habits of Highly Effectively People and show your honest leadership as an Equal with anybody you deal in life.

2. Stay Ordinary

One thing that has helped me climb the greater heights and land back to to lower heights is my ability to stay humble. In my Total Quality Management and Leadership classes back in in 2001 to 2004 that I pursued so ardently on one side and on the side I focused on tutoring Mathematics and Science subjects to the High School and College Students is that I could wind it up in 2 simple sentences:

(a) Humility Seeks to Bless. Humble in Spirit progress as the other Higher Spirits take charge of the humble ones and try to bless you in a way we are unaware of though we might be at the best conscious and conscientious level of endeavors and leadership traits. Being Ordinary and staying humble never gets outdated and always remember that.

(b) Pride Hopes to Impress and it falters. Arrogant shouts "I Know the Best" and it falters and is a sure sign of downfall. Penitent man will pass. However, humility dressed in pride progresses.

3. Leap of Faith

Having faith in yourself and still more important having faith in God is everything. The rules of the Game always boils down to Character i.e. first and foremost starts with faith in God and faith in one's own self.

The book of Joe Girard " How to Sell Anything to Anybody" says it all. While selling any products, faith in oneself is mandatory and is far more superior than the faith in the products you are selling's. It's only when we have faith in ourselves despite trials, adversities, hardships and living with 'hope' that everything will turn out right despite the current difficulties, that's when we win. It doesn't matter if you are on the first staircase of of 1000 staircases or on the first rung of a new ladder, even though you cannot see the next second rung or staircase step, we must proceed forward with a 'Leap of Faith' with 100% trust in God.

4. One True Fan

In online and social media, we get excited by the number of likes and fans we have such as on Instagram and Facebook and so on. Always remember, it's far better to have 'One True Fan' who is authentic than in thousands or millions who are not true. Live an authentic life and don't get faked my just likes and number of friends of Facebooks.

5. Start with Skills you already know

While beginning your Leadership towards Digital Marketing, learn not to worry where others have reached. Just be satisfied with where you are and keep moving forward step by step in a strategic systematic approach. The best way to do that is by start with Skills you already you know. Your attempts, efforts, perseverance and persistence will help you on the journey towards permanent success in Digital Marketing and Financial Freedom. Follow the Rules of the Game. As drops make an ocean and so do each step you pursue towards your goal counts. "A journey of a 1000 miles always begins with a first step". Be Proactive and take actions and the rest will follow systematically.

6. Ignorance of the Big Picture

Many people who start their journey towards financial freedom and Digital Marketing Leadership do not understand the need to see the 'Big Picture'. It's called the "Law of Lid" in Dr. John C Maxwell's book on "21 Irrefutable Laws of Leadership". This book is awe inspiring and a must read for anybody who want to succeed in any kinds of leadership be it Digital or otherwise.

7. Give 100%

Whatever you put your hands into, do it with high discipline, dedication, determination, persistence and Integrity.

8. Everyone's Guessing

Anticipate. "The idea of waiting for something makes it more exciting" -Andy Warhol

Do your part of focus on planning and anticipate to give and receive the best.

9. Benefits and Limitations

In any task you undertake, always remember the pros and cons. I mean the benefits and Limitations in each of the tasks you have got to do. For example, when you are doing online business via Digital Marketing Leadership, the Benefits is the long term investment in your flexibility in your leisure hours and also the financial freedom you will attain with it. Nevertheless, there's Limitations too, and that is initially for the first few years just like developing your own business offline, you must undergo a huge discipline, determination and persistence until you see the fruits. Just take an example of a tender coconut seed. In order for the coconut to yield the fruit and give plenty of coconuts, they must be germinated methodically, fenced from harm or damage done by animals, then needs to be watered for 5 consecutive years. It's only in the fifth years of watering the coconut plant that has now become a small tree starts yielding the fruits and now it starts yielding plenty of them every three months. Therefore, foresee the Benefits of Financial Freedom and the hardships to be undergone in Digital Marketing Leadership by honing one skill at a time. Here, Patience, Determination and Discipline is a Virtue.

10. We Rather than I

Always remember "Teamwork is Dream work". Always get the attitude right i.e. it should always be "We" rather than "I". Getting this right is so important. I cannot emphasize the importance of you reading "17 Indisputable Laws of Teamwork" by Dr. John C Maxwell.

11. Failure is the part of the Game

Failures are the stepping stone to success. The lessons we learn when we fail cannot be learnt otherwise. In fact to be success, failure is a part of it and inevitable. Thomas Alva Edison failed 9999 times before he invented the electric bulb. The lessons he learnt was simple: Thomas Edison learnt 9,999 ways he should not do to achieve his targeted vision. I recommend you reading the book "Failing Forward" by Dr. John C Maxwell as he has given umpteen examples on different great and popular personalities failed before they achieved total success.

12. Show an Insight of your life

Digital Marketing Leadership is hard and I cannot under emphasize the reasons why I assert this statement. Besides, keeping learning the latest upcoming Social Media working and procedures to implement, the different plugins and different apps that come up to make our life easier, there's something I must admit i.e. Digital Marketing journey is a struggle because it's so impersonal and it's very difficult for people to Buy In to your ideas unless and until you express your Insights of your life with a finesse and a personal touch. You must treat your customers with same due respect, subtle care and warmth though professionally just as you would treat your guest. Therefore, it's so important to take a friendly approach and show an Insight of your own life yet maintain professionalism.

13. Avoid Negative People like the Plague

An Optimist see the cup half-full and a pessimist see the cup half-empty. Therefore, it's so important to avoid the negative naysayers who will try so hard to convinces and give you hundreds of reasons why it cannot be done. This negative attitude spreads like plague or a pandemic. So, first and foremost, avoid the Negative people and the ignorant ones who try to convince like the plague.

14. Don't be a Show Off

Humble down and humble yourself. Just like any offline business, it's going to take your dedication, time, investment and the most important of all your genuine efforts. Therefore, humble yourself and never Be a Show Off.

15. Become Obsessed

Become so obsessed with your Life Vision and Success and do write them down in your Life Vision Journal Book. Just be Monomaniacal focused on the goals by building a routine and daily rituals.

16. Become Transparent

In Digital Marketing Influence and Leadership, it's so important that you become transparent yet maintain the professionalism. Do not pretend to be perfect. Accept the Imperfection because we are humans at the end of the day and going through the same struggles and putting in efforts sometimes and not yielding the results we choose to. Therefore, become transparent professionally.

17. The Power of Story

Revealing your secrets to success in your earlier successes or failures by having the ability to reveal the truth and hardship with the power of your own story is so important. Since computer and informational technology is so impersonal, we must touch people's heart and that can be done only by the ability of telling your past story connected to the leadership tips you are offering. This helps to build authenticity and trust with your customers.

18. Advertising Works

The investment, efforts and time spent on advertising in different social media and the ability to learn the skills how to go about to expose yourself to more and more customers really works. In Short Adversity Works.

19. A Journey in Social Proof

When it comes to Social Proof, play the turtle game. Let your Social Proof such as in Facebook, Instagram, Twitter grow and develop slow and steady just like a turtle. At the end of the day for a long term success, authenticity matters the most.

20. Sacrifice to Success

We must give up to go up. In any leadership including Digital Marketing Leadership, it's so important to sacrifice especially the first few years, until you really build your online rapport and build your brand. So, the Law of Sacrifice counts a lot.

21. The Power of Routine

The Power of Discipline and building a regular routine cannot be under-estimated. The great monuments such as Taj Mahal and the Pyramids were built in years by carrying one stone or working few hours' daily consistency. Therefore, a routine must be established such as your prayers, meditation, exercises, investing certain amount of hours daily, taking care of your health, heart, mind and soul set. Do not compromise one for another. Both the spiritual and the worldly part of the goals and your power of routine matters. I strongly recommend you read "5 AM Club" by Robin Sharma to build a standard Power of Routine and then build your own to choose your spiritual, financial and family goals.

22. Quality vs Quantity

More always doesn't mean better. Remember, more money could imply more problems. Therefore, broaden your horizon and keep your vision nobler. Focus on Quality rather than Quantity.

23. Choose your Work / Niche Carefully

Whatever you choose to embark your journey on, choose it wisely and carefully. Let the work be nobler and that's when the joy of financial freedom is greater. The joy of giving is greater than the joy of taking. Be a giver.

24. There is no Magic Pill

Just like any business, there isn't any Magic Pill to success. The Magic Pill is only smart work combined with hard work, dedication, sacrifice, discipline, persistence besides striking a proper balance in personal and your professional life.

25. You Don't Need to Reinvent the Wheel

We don't need to reinvent the new wheel. It's already there and you must reflect, contemplate and figure out step by step how to go about.

26. Be Like Water

Be like Water, do not have the destination disease. Keep moving where the journey takes you. As long as you are living a principle-centered life, just relax and enjoy the journey. Do not have a fixed mindset. Just flow like water and focus on the principles and the compass.

27. 90% of Success is just showing up

The great percentage of Success in life is showing up and being there in the game. No matter how hard, do not take a long break. Even if you are imperfect, just keep showing up. That's the rule of any game. Don't think of winning alone. Winners become winners by consistently showing up.

28. Our Life's Purpose

Focus on your life's purpose and ask yourself why you are here. The clearer the picture you have of your Life's Purpose, then the better it's for you and will stay focused consistently no matter what adversities throw on your life. I strongly suggest you read the book by Simon Sinek titled "Find Your Why".

2. The Importance of Leadership in Digital Marketing

Digital Marketing is a marathon and not a 200 meter Sprint Race. The reasons why it's so important to focus on Leadership than Digital Marketing Management can be summarized in points as follows:

• As Technology has become the source of our bread and financial earning, we must realize that there's no short cut strategies, procedures and techniques to the long-term success.

• The unethical approaches in Digital Marketing Management such as click baits (which is nothing but an approach to trick the customers and drag them into your website) may gain short term benefits yet does not fetch long term benefits at all. So, the need to focus on Digital marketing Leadership is so important.

• Taking a systematic approach than a haphazard approach will be like the Turtle and Rabbit Race where rabbit relaxes too much thinking it's quicker and smarter, whereas turtle always moves slow and steady stretching its neck to cross the finish line.

Learn all the intricacies of Digital Marketing Leadership by learning about the plugins and the dire need for the right plugins. Having a product to sell with the great content of your choice does not work any longer. Please remember for every two hours even during your sleep time, there are 200s of new websites coming up. So, it's so crucial to learn the secrets and get the right leadership training in matters such as Keywords, SEO Ranking techniques, using the right plugins, having original content though it can be either rewritten or your own and short, ability to track the pain points of your potential customers, and systematically train to develop your own leadership skills in Digital marketing industry and thus achieve financial freedom.

Thank you and enjoy your journey towards Digital Marketing Leadership and Financial Freedom.

(Resources: 42 Secrets to become an Influencer by Mr. Jerry Banfield (bitdegree.org)

Please visit my site: https://www.ano1products.com

Article Source: https://EzineArticles.com/expert/Yasmin_Muhammad_Elias/1687885

Article Source: http://EzineArticles.com/10350286

How to use ClickFunnels (2020 Tutorial)

Funnels in general are versatile tools for many sales and marketing applications

We hear that many people stall at the prospect of setting up their first funnels, so we are sharing  this tutorial from Iman Gadzhi to help you out if you are looking to use Clickfunnels

How To Market Online With Ease

 By: Robin Harris

You can ignite your marketing efforts and passion for the game by learning to use your personal story and expertise to get potential clients subscribing to your opt-in list.

I want to show you 10 simple steps you can implement with a low-cost investment and a little effort that you can use as a springboard for more aggressive online marketing campaigns.

By creating an interesting web site, which consist of one simple, yet, well-designed web page you can begin a relationships with qualified prospects. The "Interest Site" is designed to share content and offer a customized introductory e-product to someone who would qualify to be considered your ideal client. The focus of the site has to be a HOT TOPIC for your ideal client and it has to tie back to your product theme in some logical way.

The Interest Site will include the following components:

1. The reason why the ideal client should read the content and subscribe to your list to get the introductory product. You written communication should be compelling, not contain hype, and impress the ideal client so they know free product does not mean no-value, low-value product, but it means you are a generous person, you are a skilled business person, and you are beginning your relationship with them on good and ethical terms.

2. Weave in a soft introduction that is designed to create affinity with your ideal client so they know you are like them, understand them, and share some of the same concerns and interests as they relate to this topic. Be brief.

3. Discuss one to three key points related to the topic that the ideal client would find very interesting. Notice I said the ideal client would find them interesting, you may not, and the non-ideal client may not. You may have expertise in this area or you may have to go and do some research. Either way, make sure the information is highly relevant to your ideal client and related to your primary business offering.

4. Include a message that lets the ideal client know that this content is incomplete and they can get more advanced information by signing up for the complimentary ecourse or workbook. Don't offer just a newsletter or special report. These things are over used and are often perceived as low value until your credibility is well established.

5. Give the ideal client a teaser preview of the HOT HOT HOT TOPICS covered in the ecourse or workbook. Summarize what you have provided and remind them to subscribe.

6. Provide a Bio-box with 3 or 4 lines about you, written in third person to start imprinting the ideal client with the perception that you are a great resource, expert, etc. Be sure to include email contact. Get yourself an official domain and email address. Make sure the web address you pick for your interest site relates to the topic being discussed. Remember to represent yourself as being an established professional. Do not use an ISP email address. Bob@my-interest-site.com is much more attractive than bob1698@yahoo.com.

7. Use an autoresponder to create an online signup form for your opt-in list. Include this sign-up form directly into your web site page. I use an autoresponder which allows for attachments and can create both text and html messages. You can use the HTML software inside the autoresponder to create simple yet elegant messages without knowing HTML. I recommend you stay away form text based messages, there quick, fast and cheesy looking. Imagine getting a text-based email from Amazon, it just wouldn't look all that professional, would it?

8. Set up your autoresponder so the subscriber gets an immediate message congratulating them on their new subscription. Assure that the e-product is sent with the first message. You can either attach the product or store it on a web server and include the link. The first option is the easiest if you use the full-featured autoresponder.

9. Instead of trying to push people to your replicated site or your affiliate site, or convince them to spend money with a stranger, you want to get them to your interest site and get them into your opt-in database before sending them off to some other web site or having a serious sales conversation with them.

10. You can get more information about tools and resources for the Interest Site Project and you can also receive a complimentary template for creating your first ecourse when you subscribe to our online newsletter at www.marketing-with-a-story.com.

Author Bio
Robin Harris is a Certified Coach and the Founder of www.Marketing-With-A-Story.com. She works with entrepreneurs who want to market with ease by using their personal experiences, knowledge, and passion to attract their ideal clients. You can reach Robin via email at support@marketing-with-a-story.com

Article Source: http://www.ArticleGeek.com

How to Make $1,000 A Month Online From Affiliate Marketing With Kartra

What do you think of when you read claims of monthly profits? Are you looking for a Clickfunnels alternative? How about this Profitcopilot video using Kartra as an affiliate marketing tool? 

Steps To Starting Your Own Podcast

One of the growing media channels of 2020 has been podcasts. Podcasts are becoming an excellent tool to show the market how well you know your business area and to generate brand awareness and real interest from clients.

If you want to get your podcast off the ground then Robert Thibodeau has some great tips

You may have listened to a podcast or two or just simply heard about podcasting, but how do you start podcasting yourself? Especially if you are a Christian or interested in starting a Christian Podcast? Podcasting isn't the most difficult thing to do, but it can be challenging to become a successful podcaster. Many people, when they start a podcast, want to be so general that anyone will want to listen. But that does not really appeal to anyone!

It takes a lot of time and hard work to start, run and have a successful podcast. But for those that do have a successful podcast, they are targeting a very specific audience.

Figure Out What Your Podcast Is About

Before you even start recording, you have to figure out what it is you want to talk about. What do you want your podcast to accomplish? It should be something relatively specific, but most importantly, it should be something that you are passionate about.

Plan Your Podcasting Schedule

To be successful in podcasting, you will need to consistently upload new episodes. You cannot develop a loyal audience if they do not know when you will publish your next program.

My recommendation is to start slow. Maybe once per week or twice per week at the most. It will take you some time to get started. You are learning new things and that will take a lot more time than you realize.

After a month or two, you will have a system down and you will find everything is moving a lot faster for you. You can expand your production schedule from twice per week to three or even five days per week. But do not jump into that from the start.

Record It!

Now that you have some idea of what you want to talk about and have a strict schedule, you get to the most important part - RECORDING IT!

Some people do not like pushing the record button! You've done all the planning and preparation, just hit the button! Press record. Pressing record on your machine is one of the hardest things you can do.

But once you pass that mental barrier of "should I do this," podcasting becomes easy and enjoyable! If you are a pastor or speaker, you probably remember the first time you gave a sermon or stood up to speak in front of people. You will feel the same way the first few times you hit "record" for your podcast.

The more episode you record, the easier (and the better) it becomes.

Required Equipment

You do not need to have a fancy podcast setup. I know a lot of "guru's" out there will tell you to "buy this microphone" and provide you recommendations (and sometimes links - affiliate links) to purchase the "recommended" equipment. They will usually emphasize how great it will make you sound, etc., etc.

DON'T DO THAT!

You probably have all of the required equipment you need, right now, to get started. Most computers have a recording device pre-installed. Most have a camera (especially modern laptops). If not, a camera that sits on your monitor is cheap enough off of Amazon. You can also use your smart phone. Although it will not be the best audio, it will do as you find your way and get started.

Editing Your Episodes

Now that you have finished recording your podcast episode, you need to edit the file. There may be a minor edit to remove an awkward silence (like when you were looking for a particular scripture reference). You may want to add an "intro" and "outro" to your finished product. If that is the case, you can hire a voice over artist to create one for you.

I have used "Fiverr.com" to find voice over artists for years. I have a few favorite people I work with for very particular things. You could use "Fiverr" or you may have someone you know that has a great voice to help you out.

None of this is required to start. These are things we can go over to make your podcast better in the future. But you do not need them to start out.

You can use Audacity (PC) or GarageBand (Mac) to make minor edits, add intro our outro's and then save your finalized podcast episode file.

Upload Your Episode To Your Podcast Host

Once you have your final episode file ready to load, follow your particular host provider's policies and procedures for loading it to their platform.

You will need a photo or logo. You should create show notes for each episode (simply a brief summary of what is covered in that particular episode).

Once it is loaded, you will be provided with a link from your provider. When you share this link (either on your website or on social media), anyone who clicks the link will be taken directly to that episode.

Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated about 4,000 episodes and conducted 600+ interviews in that time. He has helped many people to launch their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from "Concept to Launch and Into Monetization." You can read more information on his training program at http://www.podcast-training.com You can also download his "Podcast Creation Checklist" for FREE under the "Services" tab on his website. He has also created a Christian podcast hosting and marketing platform at https://faithcasters.net

About the author: https://EzineArticles.com/expert/Robert_Thibodeau/2198393

Article Source: http://EzineArticles.com/10350643