How to Build a Dangerously Effective Sales Funnel

If you're attracting clients from various channels you'll need an effective funnel to get conversions.

Here Gillian Perkins describes how that funnel can really drive conversions

Why Is Website Traffic Important For My Business?

Creating your own website for business expansion is the best idea. It increases the business reputation and online visibility as well. To get success, individuals need to focus on an important factor and it is website traffic. Without traffic, you cannot experience a single benefit of having a website. 

Website Traffic - An introduction 

Number of people that are visiting the website or pages can be considered as the website traffic. The stats of traffic change with the length of time that is spent by them on a single page or complete website. It can help you in estimating the website’s popularity and some other major elements. 

Importance Of Website Traffic 

From a business point of view, website traffic is the only way to get success in achieving the objectives. Traffic depends on several factors such as - impressiveness of the website, information availability, public interest, and so on. The following facts will help you in understanding its importance. 

• Having more traffic on the website will help you in generating more conversions and earn revenue. 
• By getting traffic and impressing the visitors, you can hold a good reputation in the market. With it, the satisfied visitors will love to recommend you to others. It leads to referral promotions. 
• If the visitors are spending lots of time on the website, then the chances of getting conversions are higher such as - subscribing newsletter, accessing promotional content, and so on. It helps in establishing a long term relationship with the visitors. 

It is important to get more traffic on the website. For more traffic, you need to be focused on some specific practices like - magnificent website design, search engine optimisation, paid marketing, and so on. 

Terms Related To Website Traffic 

Some people are getting confused when it comes to analyse website traffic and its measurements. For understanding these things, you should have knowledge about some basic terms. Here, we are going to explain the major ones. 

Page views:

Activity of a web browser defines the page views. If your website loads by a browser, then it is counted as a page view. In case anyone is going to reload your website, then it turns to two page views. Pageviews are useful in getting some ideas regarding the behaviour of visitors. Here, Google Analytics is the best source for tracking all these stats perfectly. 

Visits:

When a visitor accesses your website, then it is counted as a visit. If the same visitor accesses different pages of websites, then it cannot affect the count. Count remains one. Due to it, you can see a big difference between the metrics of page views and visits. 

Sessions:

A specific period of time that is spent by an individual on the website considered as a session. It completely represents website engagement. Screen views, events, and some other factors are affecting session metrics. 

Average visit duration:

To get stats about this particular metric, you need to be focused on two major elements, the total number of visits and sessions. In case the average visit duration is higher, then it represents that the users are highly interested in the website. These are the good signs that represent all things going perfectly. 

Bounce rate:

Sometimes, the users load the website and close the tab before the duration of 1 second. The visitors who spend time less than 1 second on the website are leading to the bounce rate. The bounce rate is not good for the website and business as well. 

Returning vs new users:

New user is the individual who accesses your website for the first time. The returning user is the person who visited the website in the past. 

Now the question appears on how to get stats related to all these metrics. For such a task, you can get help from Google Analytics. It can be possible by placing a specific Analytic tag on the website. 

 

Bonus Tips: How To Boost Traffic On Website?

There are different types of sources available for bringing traffic to the website and get more conversions. Here, we are going to highlight some major ones. 

Paid traffic:

Paid traffic is the source that can help you in getting traffic by investing some money on advertisements on different platforms such as - Google AdWords, remarketing, and social media Ads. It helps in getting quick results and making lots of things easier. In the paid traffic strategy, you need to spend money on the basis of cost per click. Commonly, the price per click is high. 

Organic traffic:

For organic traffic, you do not need to spend any money on campaigns or other practices. You are required to pay an amount of money to some experts who can use unique strategies and bring traffic to the website. Here, search engine optimisation strategies are useful. It will be useful in gaining a better position in the search engine results and target the audience perfectly. With SEO, you are able to get long-lasting and more effective results rather than PPC. 

Content marketing:

Content marketing is the best source for getting referral traffic. It helps you in several ways such as - improving website ranking, boosting traffic, building a reputation, serving information, and so on. Blogs are the best source for content marketing and achieving the objectives. 

Social media:

As we are aware of the importance and usage of social media platforms in today’s world. The majority of internet users spend a big portion of their free time on social media. You can use such platforms for bringing more traffic. It is considered as the social media optimisation. Here, the experts will work by building a strong social media profile that can influence the other users and encourage them to visit the website. 

These are important tips for attracting more traffic to the website quickly. With all these things, you should not ignore the importance of good website design. Impressive and eye-catching website design will help you in connecting with visitors easily and delivering the desired message.

Original article by Rio at: https://www.promotionworld.com/articles/digital-marketing/200611-why-website-traffic-important-my-business

Image source https://upload.wikimedia.org/wikipedia/commons/4/4e/E_commerce.jpg

Image License https://creativecommons.org/licenses/by-sa/4.0/deed.en

How I Built a $100k+ per Day Lead Generation Business from Scratch | Ant...

One thing that is important in any business, whether online or physical, is the need to generate leads.
In this video Anthony Sarandrea talks through his strategy.

How To Promote Your Website and Build an Email List The Simple Way

Following on from his great article on ethical approaches to email lists, today's blog features Paul Luciw's tips on promoting your website and building that essential email list.

Paul Luciw

There are a number of ways to promote your website and create an email list. The people who will view your website need to spend time on it as the information it features is of value to them. This will often direct them to be a subscriber. This means they will agree to accepting you emails. But how do you create traffic to your website and get these subscribers?

Creating traffic to your website requires that you advertise that it exists. This can be easily done. You won't require a billboard or a mobile sign. You could have a thousand business cards made up featuring your website and the product you are selling. Then you could go door to door leaving potential customers with your business card and a testimonial about the fine product your company is promoting.

You could also have one page description of your product printed and then post them in various places such as grocery store bulletin boards and even on telephone poles at busy intersections. These are great ways of getting free traffic to your website so that potential customers can consider buying your product.

Of course you will have to create a website. This actually can be done for free. There are a number of companies that will allow you to create a blog for free and you can feature the product anywhere on what you have created. Of course there will guide lines you will have to follow. You need to come up with original content and be able get your message across in well written manner.

You could also promote your product by writing articles. These companies will allow you to write articles about something related to the product you promoting. Please understand it has to be related to the product you are promoting and not a direct sales pitch. Therefore you will not be able to directly market your product. You will be allowed to direct the readers of your article to a blog or website that will direct your potential customer to the direct sales pitch. This actually turns out to be in your favour as these articles will be featured on Google because of their original content. As a result you article will create traffic to your blog or website. Traffic to your website or blog will be key to your monetary success. So creating original content for your articles and the website that your article directs them to is very important.

Original article at: https://ezinearticles.com/?How-To-Promote-Your-Website-and-Build-an-Email-List-The-Simple-Way&id=10196218

How to Build an Email List Fast and for Free — 5 List Building Tips

This week my blog has been featuring content on mailing lists and autoresponders.

I feel this great video from Think Media really underlines the reasons why your online business needs to concentrate on creating and servicing a mailing list.

It also gives 5 fantastic tips on how to go about it.

Why You Need to Capture Leads, Not Sales

(Image by Gordon Johnson on Pixabay)

If your goal is to generate passive income, then you might well be hoping to accomplish that by selling a product. This could be a product you've made, or it might be a product that you are promoting as an affiliate marketer. Either way, you'll likely have set up a sales page, creating an ad campaign to send visitors there and then hopefully begun to rake in the profits!

The problem is that it can be tough trying to convince people who visit your page to buy. Your success in this endeavor comes down almost entirely to your conversions and the percentage of visitors that end up buying from you.

And to this end, many marketers will jump straight in with the hard sell. That means that they'll heavily push all the positives of their product and try to get the visitor to click buy as soon as they get there.

This doesn't tend to work. Although you probably want to make your sales process as simple and automated as possible, it's absolutely essential that you don't try to go straight in for the kill. Far more effective is to try to capture leads first instead. Here's why.

Why Cold Sales Don't Work

Just because you're making money passively, that does not mean that you should be impatient about how you are collecting your sales.

If you try to convert your visitors as soon as they land on your page, then this is the equivalent of walking up to someone you like in a bar and asking them for their number, without saying hello or even introducing themselves first. Or it's a little like walking up to someone in the street and offering to sell them a watch for $500. Would you be receptive to that sales technique?

Of course not! And the reason is that you know nothing about the person selling, you know nothing about the product and you have no reason to trust that what they're offering is as good as they say it is.

If someone lands on your page and you try to sell to them right away, then they'll think your site is essentially spam and they'll be frustrated at the lack of value. Chances are they'll leave.

How to Convert

So instead, talk to them about how they can get free information by signing up to your mailing list, or provide them with an article and then offer to share more through your Facebook.

Now you have the opportunity to build that relationship and to build trust and eventually, you'll find that this puts you in a position where they are more likely to want to buy from you!

You might be wondering how this model is still passive. In fact, though, it still can be: there's no reason you can't use automated emails for example through an auto-responder. Or you can write a ton of blog posts and then schedule them to post over time.

You can still make your model passive. Just don't go straight in for the kill!

Article by A. Hall

Article Source: http://EzineArticles.com/9722160

Building a Proper Email List Requires That You Use an Ethical Approach

Paul Luciw

Building a proper email list requires an ethical approach. This means spam is a very bad idea. Using spam to build you email list is not ethical and will fail in the long run. The best way to build a proper list is to use the ethical approach which involves getting potential subscribers to opt-in. This means they agree to receive your emails because they find the content in your emails to be useful.

There are a number of ways to get people to subscribe to your email offers. One of the best ways to obtain potential subscribers is to provide them with engaging content. The content has to be relevant to the potential subscribers needs. This is very important because you want the potential subscriber to be a customer. Good email marketing will yield repeat customers, who will help your online business become be successful.

Getting your email list started will require some creativity. Consider starting up some social media accounts. There are numerous social media websites to consider. Most will allow you to direct your sales pitch to your website. They also will allow you to interact with other account members using email. You can use these accounts to pitch your offer via an email news letter. Your email letter will talk about information and products which will be of interest to your potential subscribers. Creating a fan base on these social networks will create loyal followers and potential customers. This will potentially build-up your email list. Remember building up your email list will give you more potential customers more sales.

Of course one of the best ways to build an email list is to use your website or blog. This is where most of your audience will become engaged with your ideas and brand. So this is the place to place sign-up forms to gain subscribers.

There are a number of sign-up forms that you can use to gain potential subscribers. These include the exit pop-up, scroll form, fixed bar and pop-up or light box. These are described in great detail on the internet. Many of the more popular email list building sites will give you detailed instructions with regards to creating these various sign-up forms. Of course you will have to use your own creativity and understand what your audience wants to read and ultimately purchase.

To make a sale on the internet you must provide your potential customer with something they need. Proper email marketing can give your customers the information and products they need and desire.

Original Article Link: https://ezinearticles.com/?Building-a-Proper-Email-List-Requires-That-You-Use-an-Ethical-Approach&id=10150920

17 Ways to Promote Your Online Business: Case Study by Vlad Kachur